Brand Manager

• May 2022 - Present

Marketing Manager

• Oct 2021 - May 2022

Marketing | Stakeholder Management | Team Leadership | Digital Marketing | Brand Management | Communications Marketing | Stakeholder Management | Team Leadership | Digital Marketing | Brand Management | Communications

Senior External Relations, Marketing and Engagement Officer

• Nov 2017 - Oct 2021

Marketing | Digital Marketing | Brand Management | Communications | Website Development and Management• Liaise with internal clients across Mater Health to develop marketing strategies and implement online and offline initiatives to drive consumer traffic and awareness• Work closely with the Mater Health Business Development team on strategic initiatives designed to increase private business and improve referral processes• Work with internal clients on development of new websites that are SEO friendly, consumer centric, featuring current and relevant content • Develop content for internal channels highlighting new or changing services, promotional campaigns and opportunities• Develop channels for efficient dissemination and update of COVID-19 specific information to internal and external stakeholders across a range of sites Show less

Marketing Officer

• Mar 2014 - Nov 2017

Marketing | Brand Management | Communications | Social Media | Event Management | Websites• Develop and implement marketing plans for Mater Health Services clients in line with corporate strategy and Mater values• Develop collateral from design brief through to final approval in line with brand guidelines• Brief communication teams on upcoming programs and events to ensure effective internal and external communication• Source and negotiate sponsorship for key events and programs• Manage events such as the Mater Doctors’ Alumni Dinner, Office Professionals’ Day Breakfast, Staff Gala, GP Education evenings and Conference• Maintain content for various Mater websites including Materonline, Mater Pharmacy, Mater Health and Wellness, Mater Mothers and Mater corporate• Assist in the ongoing development and maintenance of the medical marketing database using Salesforce • Develop content, brief design and manage distribution of quarterly publication Office Hours aimed at medical industry office professionals Show less

Marketing Specialist

• May 2013 - Mar 2014

Marketing | Brand Management | Communications | Public Relations | Social Media | Websites • Develop marketing strategy for the Good Times Pub Group comprising of eight licensed venues • Execute marketing plans for the Group incorporating above and below the line activations - media buying, digital marketing, publicity • Maintain the marketing budget • Regularly report to Group Directors on the progress of marketing plans, budget expenditure and any significant achievements within key areas of bar, gaming and retail • Work with retail partners on direct mail campaigns • Brief designers on all collateral for direct mail, indoor and outdoor advertising, print and digital marketing campaigns • Negotiate advertorial opportunities where applicable • Work with strategic partners on sponsorship opportunities • Develop digital marketing plans and social media content plan Show less

Promotions Executive

• Jul 2009 - May 2013

Marketing | Communications | Public Relations | Brand Management | Social Media | Event Management | Websites • Develop and implement marketing plan for the Brisbane Racing Club and affiliated brands • Maintain the marketing budget • Event manage major race day events and entertainment • Coordinate advertising campaigns including media buying, scheduling, design briefs and advertorial opportunities • Assist in the coordination of the digital marketing strategy with the aim of increasing web traffic, database development and improving social media presence • Ensure brand integrity is maintained across all printed collateral and digital forums • Work with agencies in the development and execution of major campaigns such as the Channel Seven Brisbane Racing Carnival and Melbourne Cup day events • Work on multi-dimensional campaigns incorporating TV, radio, print, digital • Source and coordinate publicity opportunities • Source and coordinate sponsorship opportunities • Campaign reporting Show less