Experience

Bauer Media Group - Academy
• United Kingdom
• Higher Education
• 1 - 100 Employee
• Commercial Director

  • Sep 2023 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Sales Professional

  • Mar 2017 - Present

  B2B & B2C companies B2B & B2C companies



Fat Rhino Marketing Communications

• Associate Director

  • Jan 2020 - Present

  Identifying new clients and emerging business opportunities to boost revenue Planning, developing and implementing robust PR strategies to create and manage brand reputation Partner with advertising and editorial teams to develop branded messaging Identifying new clients and emerging business opportunities to boost revenue Planning, developing and implementing robust PR strategies to create and manage brand reputation Partner with advertising and editorial teams to develop branded messaging



CW Bespoke Permanent Makeup

• Owner, Tutor and Technician

  • Mar 2017 - Present

  Working as a branding, marketing and sales training consultant for brands in the micropigmentation industry Practicing Technician and mentor in aesthetic and medical micropigmentation Working as a branding, marketing and sales training consultant for brands in the micropigmentation industry Practicing Technician and mentor in aesthetic and medical micropigmentation



MADE TELEVISION LTD.

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sales Director

  • Mar 2016 - Mar 2017

  Recruitment and management of Client Direct Sales team and Agency Sales team operations Introduced the concept of city TV network Made Television to advertising agencies and clients across the UK through National roadshows and UK sales messaging Established advertising database from ground zero Lead for internal collaboration on the creation of all sales material and brand identity Recruitment and management of Client Direct Sales team and Agency Sales team operations Introduced the concept of city TV network Made Television to advertising agencies and clients across the UK through National roadshows and UK sales messaging Established advertising database from ground zero Lead for internal collaboration on the creation of all sales material and brand identity



Whitewall Galleries

• United Kingdom
• Retail
• 1 - 100 Employee

• Northern Area Manager

  • Sep 2014 - Mar 2016

  • Motivated, mentored and supported the 36-person team to drive the sale of artwork through the North of the UK. Developing reactive and proactive business pipelines • Delivered a strong, record breaking, year on year performance • Responsible for business development, strategy, targeting and delivery of revenue and KPI’s to the Board • Led teams in identifying new business opportunities. Managed and developed client portfolios. Created a quality and effective database to target customer personal preferences using lifestyle and purchase history • Organised and executed Artist events and roadshows to deliver surges of revenue • Responsibility for ensuring all Art Dealers/Sales people were continually trained to a high standard of product knowledge • Carried out team one-to-ones, annual reviews, probation reviews, and performance management. Ensured managers were trained to deliver HR KPI’s Show less



cosmetology assoc.

• Business Owner

  • Aug 2011 - Aug 2014

  Created the Cosmetology brand following relocation back to the North and market gap identified Re-trained and operated as an Advanced Micropigmentation and Medical Micropigmentation Technician Created the Cosmetology brand following relocation back to the North and market gap identified Re-trained and operated as an Advanced Micropigmentation and Medical Micropigmentation Technician



KLC School of Design

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Postgraduate Student

  • Sep 2010 - Aug 2011

  Designed residential, conceptual and commercial projects Project managed a design team and won the RIBA award for best restaurant design 2011 Lighting design and room styling has always featured heavily in all projects Designed and executed numerous personal residential projects Designed residential, conceptual and commercial projects Project managed a design team and won the RIBA award for best restaurant design 2011 Lighting design and room styling has always featured heavily in all projects Designed and executed numerous personal residential projects



Reach plc

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Group Head of Retail

  • Feb 2007 - Oct 2010

  Previously Trinity Mirror Sales Department of the Year 2009 Responsible for the largest display revenue stream for the Daily Mirror, Sunday Mirror, People, Daily Record and Sunday Mail (cross platform). Ran a team of five retail specialists who negotiated, delivered and tracked all major retail advertising contracts (agency and client direct) across the MGN portfolio Created Mirror Group Retail trading strategy and managed the business plan Briefed, executed and reported all forecasting for Trinity Mirror Advertising to the Commercial Business Managing Director. This forecasting was eventually used in City reporting Analysed and pinpointed strategic opportunities for Mirror Group within the retail sector Flat-planned and managed press titles in rotation with colleagues – hosting daily departmental sales meetings/competitor and performance analysis. Liaised with production, sales, editorial and management to produce the most profitable newspaper edition Show less



TLC Faces

• Account Director

  • Mar 2006 - Feb 2007

  Negotiated celebrity endorsement contracts for major UK and globally recognised brands and faces Negotiated celebrity endorsement contracts for major UK and globally recognised brands and faces



The Mail on Sunday

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Head of Creative Solutions

  • Mar 2005 - Feb 2006

  Responsible for the performance delivery of a large, multi-platform and experienced teamDepartment business planning, forecasting, reporting and communication thereofMarket analysis/competitor trading analysis – adapting swiftly to market needs strategicallyDeveloped strategic and creative thinking Project management from brief to sale/execution

• Senior Account Manager

  • Sep 2003 - Mar 2005

  Sales Person of the Year 2005Managed a portfolio of London’s biggest advertising agencies – communicating at a senior levelDeveloping business and creating opportunity for all newspaper productsNegotiated multi-million-pound deals with some of the UK’s most recognised and prestigious brands



emap

• Blockchain Services

• Senior Advertising Executive

  • Jul 2001 - Sep 2003

  'heat' magazine Sales Person of the Year 2003 Part of a small team who took ‘heat’ from closure to becoming Europe’s fastest growing title Exceeded budgeted revenues and yields year on year 'heat' magazine Sales Person of the Year 2003 Part of a small team who took ‘heat’ from closure to becoming Europe’s fastest growing title Exceeded budgeted revenues and yields year on year



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Sales Executive

  • Dec 2000 - Jul 2001

  Previously - The National Magazine Company Agency/Client Ad Exec for luxury titles Previously - The National Magazine Company Agency/Client Ad Exec for luxury titles



Trinity Mirror

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Broadcast Media Executive

  • Apr 1999 - Dec 2000

  Channel One Liverpool Sold, directed and scheduled adverts Television presenter for weather, lifestyle and local news Channel One Liverpool Sold, directed and scheduled adverts Television presenter for weather, lifestyle and local news