Experience

Pool-On

• France
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Sep 2022 - Present



Indépendant

• Senior Brand Strategist

  • Sep 2022 - Present



Gulfstream Group

• France
• Advertising Services
• 1 - 100 Employee

• Direction des Stratégies

  • Sep 2021 - Present



Notchup

• France
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2020 - Jun 2021

  Bonobo: réécriture en collaboration avec les équipes de la plateforme de marque Bonobo "Marchons à l'optimisme CRT Bretagne: campagne de promotion à destination du marché français 2020 et 2021 "Dépaysez-vous en Bretagne, campagne de promotion à destination du marché européen 2021 "Le secret le mieux gardé des Français" Whaou: campagne d'affichage pour les Ptits Donuts, septembre 2020 Ouest France: campagne de communication pour le lancement de la nouvelle application Bonobo: réécriture en collaboration avec les équipes de la plateforme de marque Bonobo "Marchons à l'optimisme CRT Bretagne: campagne de promotion à destination du marché français 2020 et 2021 "Dépaysez-vous en Bretagne, campagne de promotion à destination du marché européen 2021 "Le secret le mieux gardé des Français" Whaou: campagne d'affichage pour les Ptits Donuts, septembre 2020 Ouest France: campagne de communication pour le lancement de la nouvelle application



Publicis Conseil

• France
• Advertising Services
• 500 - 600 Employee

• Senior Account Director

  • Feb 2016 - Oct 2018

  In charge of the new Heineken France local brand plateform "Le Brassage Est Une Richesse": - rejuvenation of the local brand platform to reconcile global brand platform and regulatory context - several creative workshops to embody the new brand platform: tactical activations, contextual OOH, etc. - coordination of integrated tactical activations with 360 agencies (new brand campaign, Countries Edition, Fobo, H0.0 launch, etc.) - identification of a new social media strategy: FB editorial line and creative development of a content calendar Strategic Consultant on Sanofi Global CHC Pain and VMS categories: - alignement between local and global brand platforms - identification of synergies in brand portfolios - repositioning of a global brand - development of personas and consumer journeys - design, facilitation and participation into local and global workshops with Human Centered Design methodologies.



Marcel

• France
• Advertising Services
• 100 - 200 Employee

• Senior Account Director

  • Jun 2013 - Jan 2016

  In charge of several social media accounts and activations for: - RATP - Durex France and Veet ENA - Caprice des Dieux - Canderel - Rowenta/Calor WW Redesign of websites and apps: - upgrade of JaimeMaLigne (website & app) with Agile methodologies for RATP - Canderel new website and CRM program - new Caprice des Dieux website - Rowenta Haircare and Homecare glocal websites New brand campaign for Canderel France (TV, print, OOH, radio) In charge of several social media accounts and activations for: - RATP - Durex France and Veet ENA - Caprice des Dieux - Canderel - Rowenta/Calor WW Redesign of websites and apps: - upgrade of JaimeMaLigne (website & app) with Agile methodologies for RATP - Canderel new website and CRM program - new Caprice des Dieux website - Rowenta Haircare and Homecare glocal websites New brand campaign for Canderel France (TV, print, OOH, radio)



Konbini For Brands

• Paris Area, France

• Account Director

  • Aug 2012 - Dec 2012

  In charge of the digital activation La Radio Libre Suchard In charge of the digital activation La Radio Libre Suchard



BUZZMAN

• France
• Advertising Services
• 100 - 200 Employee

• Account Director

  • May 2011 - Jun 2012

  In charge of Durex ME (digital activations, social media strategy), 1664 Digital strategy, and several competitions In charge of Durex ME (digital activations, social media strategy), 1664 Digital strategy, and several competitions



DDB Paris

• Advertising Services
• 300 - 400 Employee

• Account Manager

  • Mar 2010 - May 2011

  Dealing with Neutrogena Norwegian Formula products on a European scale + Brandt Group products Dealing with Neutrogena Norwegian Formula products on a European scale + Brandt Group products



CLM BBDO

• France
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Sep 2008 - Mar 2010

  Dealing with Mercedes-Benz and smart ATL communication in an Integrated team. Dealing with Mercedes-Benz and smart ATL communication in an Integrated team.



180 Global

• Netherlands
• Advertising Services
• 200 - 300 Employee

• PR and NewBusiness Intern

  • Mar 2008 - Aug 2008

  In charge of Advertising Festivals entries. Helping on PR launch (mostly bloggers network). Helping NB research team: working on markets, trends and brands studies. In charge of Advertising Festivals entries. Helping on PR launch (mostly bloggers network). Helping NB research team: working on markets, trends and brands studies.



BETC

• France
• Advertising Services
• 500 - 600 Employee

• Account Director Assistant

  • Jan 2007 - Aug 2007

  Dealing with Integrated campaigns at both local and national level for Disneyland Paris account. Dealing with Integrated campaigns at both local and national level for Disneyland Paris account.



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Account Director Assistant

  • Aug 2006 - Dec 2006

  ATL campaigns / SFR ATL campaigns / SFR



Brand Behavior Asset

• Consultant Intern

  • Jun 2005 - Oct 2005

  Organizing all the research on the Yves Saint Laurent brand identity study. Organizing all the research on the Yves Saint Laurent brand identity study.