Experience

Savencia Fromage & Dairy Benelux - Groupe Savencia

• Belgium
• Food Production
• 1 - 100 Employee

• Senior Brand Manager

  • Oct 2021 - Present

  Goat cheese category (Chavroux), soft cheese category (Caprice des Dieux, Le Rustique, Chaumes,...), parmesan (Giovanni Ferrari).Managing a Junior Brand Manager.Direct report to the Marketing Director

• Brand Manager

  • Oct 2020 - Present

  Goat cheese category (Chavroux), melted cheese category (Rambol), parmesan (Giovanni Ferrari),...- Monthly analysis of the brand performances (sell-in and sell-out) and market evolution,- Development of the brand strategy of Chavroux in the Goat cheese segment,- Projects coordination and innovations development with external (agencies, suppliers) and internal parties (R&D, logistics, finance)- Media campaign management (ATL and BTL),- Development of media assets (Chavroux 10 sec spot)- Budget management,...Direct report to the Marketing Director Show less



Bahlsen Group

• Germany
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Brand Manager PiCK UP! - Bahlsen - Zoo - Lorenz snack-world

  • Nov 2019 - Oct 2020

  Whole portfolio : PiCK UP!, Bahlsen Classics, Leibniz Zoo and Lorenz snack-World (Monster Munch, Curly...).Brand management : - Brand development with global marketing team;- Business case analysis for new product launches on the local market;- Quality management : packaging artworks (ingredientlist, nutritional values,...), consumer complaints.Category management :- Market and brand analysis (sell-in & sell-out figures, permanent monitoring of market performances via Nielsen);- Follow-up of the promotional plan and volume forecast;- Contribute to retailer business review regarding marketing plan- Internal business review.Brand activation - Trade marketing : - Social media strategy management (Facebook, Instagram) in collaboration with agency;- Media activation (PR, radio,...)- Development of POSM (displays, wobblers, gadgets...);- Management of the sampling activities with call to action (mini-site);- Advertising & Promotional budget management;- Retailer tool activation : loyalty programs, retailer magazines, ...;- in 2020, 360° activation for PiCK UP! 20 years anniversary.Marketing support to Bahlsen Luxembourg.Direct and only report to the Marketing Manager Show less

• Brand Manager PiCK UP! - Lorenz snack-World

  • Feb 2018 - Nov 2019

• Junior Brand Manager Bahlsen

  • May 2016 - Feb 2018

  - Sell-in and sell-out figures analysis (Nielsen)- Project management based on the Belgian marketing plan, development of POSM, visuals etc with creative agencies, ...) for the whole Bahlsen's products portfolio (PiCK UP!, Bahlsen Classics, Zoo, Lorenz Monster Munch).- Development and monitoring of social media activations.



LVMH Fragrance Brands

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Commercial Assistant

  • Jan 2011 - Feb 2016

  Support to the General Brand Manager, Key Account Managers, Sales Manager, and Sales representative Team. - Sell-in and Sell-out analysis, - Following independent customers orders, - Follow-up of the Trade Marketing operations, - Sales Meeting presentation preparation, - Managing of the external sales force team planning (contact with POS, screening and selection of make-up artist and sales force) - Complete management of a CRM and user training, - Support to Marketing & Training departments when needed,... Show less



Guerlain

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager Assistant

  • Sep 2010 - Dec 2010

  Part-time: 1/5 Support Trade Marketing Part-time: 1/5 Support Trade Marketing



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Office & Fleet Manager

  • Aug 2010 - Dec 2010

  Part-time : 4/5 (maternity leave replacement) Fleet management, business expenses sheet management for 100 employees (encoding in SAP and payments in Isabel), ... Part-time : 4/5 (maternity leave replacement) Fleet management, business expenses sheet management for 100 employees (encoding in SAP and payments in Isabel), ...



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Clinical Research Unit Assistant - Trainee

  • Sep 2009 - Jan 2010

  Mail processing and call management, archiving of studies, updating of a database, meeting attending, summary documents and files reorganization. Mail processing and call management, archiving of studies, updating of a database, meeting attending, summary documents and files reorganization.