Experience

TEDxAmazônia
• Non-profit Organizations
• 1 - 100 Employee
• Strategic Knowledge Partner Manager

  • Jun 2023 - Present

eAmazonia SocioBioinnovation & Venture Studio
• Brazil
• Biotechnology Research
• CEO

  • Feb 2022 - Present

FEA Angels
• Brazil
• Venture Capital and Private Equity Principals
• 1 - 100 Employee
• Angel Investor

  • Jan 2022 - Present

AMCHAM-Brasil
• Brazil
• International Trade and Development
• 300 - 400 Employee
• Angel Investor

  • Jan 2022 - Present


Festival Cidade do Futuro

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Curadora de Conteúdo

  • Dec 2022 - Jul 2023

  Foco em Mudanças Climáticas, Impacto Social e Ambiental, Inovação ESG. Foco em Mudanças Climáticas, Impacto Social e Ambiental, Inovação ESG.



BetaTeste

• Insurance

• Partner and Venture Builder

  • 2018 - Jul 2023

  Business Consulting and On-the-job training for startups and mentoring for entrepreneurs. Business Consulting and On-the-job training for startups and mentoring for entrepreneurs.


Liv Up
• Brazil
• Food and Beverage Services
• 200 - 300 Employee
• Partner and Head of Innovation and Business Development

  • Nov 2019 - Aug 2021

Uber
• Türkiye
• Advertising Services
• 100 - 200 Employee
• Strategic Relationship Senior Manager

  • Jul 2019 - Nov 2019

Camil Alimentos S/A
• Brazil
• Food and Beverage Services
• 700 & Above Employee
• Marketing Brand Manager | Business Development

  • 2014 - Mar 2018


Marketing & CPG Club at Harvard Business School

• VP

  • 2012 - 2013

  • Led a team of 20 people to organize HBS Marketing and CPG annual conference with attendance of over 400 professionals. • Recruited to the event professors and executives of P&G, L’Oreal, General Mills, Walgreens, Mars, AB-InBev, ESPN, NFL, Golf channel, Groupon, Coupons.com, Buyology, POPAI and, among others. • Led Digital Marketing, Gamification e Shopper Insights workshops. • Led a team of 20 people to organize HBS Marketing and CPG annual conference with attendance of over 400 professionals. • Recruited to the event professors and executives of P&G, L’Oreal, General Mills, Walgreens, Mars, AB-InBev, ESPN, NFL, Golf channel, Groupon, Coupons.com, Buyology, POPAI and, among others. • Led Digital Marketing, Gamification e Shopper Insights workshops.



BemCasados.Art.Br Start-up

• CMO and Co-founder

  • 2011 - 2013

  • Led all Communication and Marketing activities from concept to execution including: consumer research, website design, social media, online campaigns (Facebook Ads and Google AdWords), content generation and UX. • Company achieved top 10% on Harvard Business School Business Plan Contest. • Bem Casados reached 80’000 pageviews/month and 6’000 Facebook fans for São Paulo city. • Led all Communication and Marketing activities from concept to execution including: consumer research, website design, social media, online campaigns (Facebook Ads and Google AdWords), content generation and UX. • Company achieved top 10% on Harvard Business School Business Plan Contest. • Bem Casados reached 80’000 pageviews/month and 6’000 Facebook fans for São Paulo city.



Nestlé Brasil

• Brazil
• Food and Beverage Services

• Associate Marketing Manager at Nestlé Professional

  • 2010 - Jun 2011

  • Accountable for P&L of 2 categories Culinary Flavored Solutions and Desserts (27 SKUs) • Achieved 20% increase in sales through a Communication Plan focused on restaurants and catering and through a new incentive plan for sales force and new RTM.• Responsible for P&L and Marketing budget of two categories and 27 SKUs. Coordinated professionals from R&D, sales force, merchandise reps, supply chain, regulatory affairs and agencies to deliver top and bottom line growth.• Accelerated renovation projects that reduced price point by 7% sustaining profitability and volume. Designed a 3 year Innovation pipeline for Culinary and Desserts categories and optimized SKUs.• Accelerated innovation projects to maximize clients value perception and ROI through value chain.• Worked in cross-continent teams (Switzerland, Mexico, China). Show less

• Innovation Projects & Competitive Intelligence - Senior Analyst

  • Jan 2010 - Dec 2010

  • Managed US$ 3 million marketing budget.• PMO for multiple innovation teams: e-commerce, Branding and ANVISA claim approvals (Goodlight, Powerbar, Baby, superfood), street sales channel (ice-cream, BOP, partnerships).• Helped BU’s to identify new opportunities, monitor competitors and develop current markets improving use of synergies. Advised VPs and directors on decision making using war-gaming, anticipative methodology, and cooperative-intelligence.• Worked for Ice-cream, Waters, Infant Nutrition, Healthcare Nutrition, Beverage, Coffee, Dairy, Culinary, Confectionary, DPA, CPW and Bottom of the Pyramid(BOP).• Worked in cross continents teams (Switzerland, USA, Mexico, France among others). Show less

• Leader of project Sustainabilty End-to-End

  • Dec 2008 - Jan 2010

  • Led a multi-functional team to implement the project of reduction of environmental impact in bottled water business (measured by LCA methodology) and social development initiatives.• Increased bottles’ strength and achieved up to 36% plastic consumption reduction.• Received personal recognition from national press, Nestlé Water Global team, Walmart and Brazilian Government.

• Innovation and Competitive Intelligence - Analyst

  • Jan 2008 - Dec 2009

  • Accelerated Special Projects: brand building, partnership management, strategic planning and pipeline construction, R&D development.• Analyzed main Competitors and Market monitoring to support decision making.• Used to briefing institutes and analyzing qualitative and quantitative data.• Strategically supported Business units for Front End methodology and Innovation Roadmap construction• Special project management: brand building and sustainabilty plattaform implementation (triple bottom line base)• Knowledge of following tools and sources:Euromonitor, Datamonitor, Nielsen Retail Index, Storetrack, Scantrack, Kantar consumer basket panel, brand health, SAP and BW reports, IBOPE Advertising Monitor, planogram, Shopping Brasil retailers adds, GNPD-Mintel, Consumer and shopper understanding (concept, product, pricing, habits and attitudes behavior, media campaign tests, POP material relevance). Show less



Inventta / Instituto Inovação SA

• New technologies and business opportunities analyst

  • Aug 2007 - Dec 2007

  • Mapped and analyzed Health, Biotechnology and Agribusiness technologies to evaluate its patentability and commercial value. • Mapped potentially innovative technologies and intellectual property competitiveness. • Assisted top Brazilians universities, scientists and researchers • Promoted network to business partnerships, technology transfer, commercial usage or future acquisition of new development • Mapped and analyzed Health, Biotechnology and Agribusiness technologies to evaluate its patentability and commercial value. • Mapped potentially innovative technologies and intellectual property competitiveness. • Assisted top Brazilians universities, scientists and researchers • Promoted network to business partnerships, technology transfer, commercial usage or future acquisition of new development



Danone LTDA

• Spain
• Higher Education

• Industrial process optimization, Food Safety and Quality Control

  • Jun 2006 - Jul 2007

  • Implemented ISO 22.000 and integrated it with other systems (ISO 9.001, ISO 14.000, OHSAS 18.000, Lean, TPM). Also worked as internal auditor. • Leader of task for in cooling cell, improving efficiency and reducing cost in 10%. • Analyzed consumer complaints. • Implemented ISO 22.000 and integrated it with other systems (ISO 9.001, ISO 14.000, OHSAS 18.000, Lean, TPM). Also worked as internal auditor. • Leader of task for in cooling cell, improving efficiency and reducing cost in 10%. • Analyzed consumer complaints.



GEPEA - Consultoria em Alimentos

• Brazil
• Food and Beverage Services
• 1 - 100 Employee

• Human Resource and Public Relations Director

  • Jun 2004 - Jul 2006

  • Representation as exhibitor in sector international fair and conferences (FISPAL Technology, FISPAL Foodservices, FISA) • Led a team of 6 people responsible for Relationship with Institutional Partners, Fundraising and another team of 6 people responsible for organization climate, performance scorecard, events, training and recruting • Organized the GEPEA's 15th anniversary with clients, professors, alumni and students • Representation as exhibitor in sector international fair and conferences (FISPAL Technology, FISPAL Foodservices, FISA) • Led a team of 6 people responsible for Relationship with Institutional Partners, Fundraising and another team of 6 people responsible for organization climate, performance scorecard, events, training and recruting • Organized the GEPEA's 15th anniversary with clients, professors, alumni and students



Laboratório de análises Genéticas e moleculares CBMEG UNICAMP

• Junior researcher

  • Dec 2003 - Oct 2005

  • Led interaction of multi-functional team with Physics, Chemistry and Biology Departments in State University of Campinas and Brazilian National Laboratory of Synchrotron Light. • Executed lab procedures as: DNA extraction and sequencing, primer design and cloning for enzyme production. • Responsible for research project in cloning and expression of epoxide hidrolase from A.niger in E.coli. Oriented by PhD and titular professor Anete Pereira de Souza (UNICAMP, FAPESP). • Led interaction of multi-functional team with Physics, Chemistry and Biology Departments in State University of Campinas and Brazilian National Laboratory of Synchrotron Light. • Executed lab procedures as: DNA extraction and sequencing, primer design and cloning for enzyme production. • Responsible for research project in cloning and expression of epoxide hidrolase from A.niger in E.coli. Oriented by PhD and titular professor Anete Pereira de Souza (UNICAMP, FAPESP).