Caroline Sweeney

Marketing Manager at Akelius Residential Property AB
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US

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Experience

    • Sweden
    • Real Estate
    • 400 - 500 Employee
    • Marketing Manager
      • Apr 2019 - Present

      • Develop and manage marketing strategy for all DC/VA/MD properties • Create and oversee department budget of over 500K • Manage corporate partnerships and negotiate contracts • Manage vendor relationships including ILS, corporate housing, universities, security deposit replacement programs, lead management, reputation management and marketing software • Coordinate projects with construction, architecture, leasing and property departments • Manage new building onboarding including transfer of all marketing items, implementing new marketing contracts, evaluation of current marketing materials, and creation of new material • Create and maintain property websites, RentCafe and Google Business accounts • Develop email communications, including CRM templates • Manage and track building reputation and engagement strategy • Oversee, manage and create all print marketing, event flyers, floorplans and exterior building signage • Manage and track quality and performance of all marketing channels, including all ILS listings and marketing with local publications • Launched newsletters for each property; curate content, design and distribute each newsletter monthly • Oversee the planning, organization and promotional details for over 75 resident appreciation activities and events yearly • Supervise and manage all building photography, 3D, video tours and staging • Design, distribute and analyze resident satisfaction surveys Show less

  • ACC Chicago
    • Washington D.C. Metro Area
    • Senior Marketing and Communications Consultant
      • Oct 2014 - May 2019

      • Established and managed ACC Chicago marketing and communications strategy • Aided with yearly sponsorship package, rates, and analyzed ROI for participants • Managed website and social media strategy, created guidelines for future use, and increased traffic on website, LinkedIn, Twitter and Facebook • Analyzed and managed member recruitment and retention policies and activities • Updated and created chapter communications and marketing materials including quarterly newsletter, local press releases and email communications • Created content on behalf of ACC Chicago for the Community section of the ACC Docket Magazine in print and online • Created and managed ACC Chicago monthly ad in the Chicago Lawyer Magazine publication to increase brand awareness in the Chicago legal community • Created and administered yearly chapter membership survey to identify member satisfaction, interest, and identify and analyze member demographics • Established, organized and budgeted social events and programs including popup lunches, size and industry specific specialty meetings and sporting activities Show less

    • United States
    • Legal Services
    • 100 - 200 Employee
    • Chapter Relations Coordinator
      • Feb 2010 - May 2014

      • Served as ACC representative and liaison to over 800 volunteer leaders • Traveled to chapter locations to attend and conduct strategic planning sessions • Assisted with acquisition of sponsors and custom event creation for chapters • Recruited, trained and managed developing chapter board of directors • Organized, planned and executed a semiannual Chapter Leadership Training • Organized, planned and executed a yearly Chapter Administrator Training • Managed and edited a quarterly newsletter FOCUS for 25 chapters • Oversaw and edited 54 chapter websites • Conducted chapter requirements and recommendations reviews Show less

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Government Relations
      • Jan 2008 - Feb 2010

      • Drafted Action Alert memos on various legislative issues for distribution to radio and television executives • Drafted and edited talking points concerning pending legislation • Handled arrangements for Hill briefings and meetings • Attended Congressional Committee hearings • Prepared for and assisted with any logistical, congressional and material requirements at the annual NAB convention, State Leadership Convention • Assisted with media and other special events • Participated in the development of grassroots and letter writing campaigns to Congress that proved successful in garnering support for key issues • Supervised the Government Relations budget • Managed, edited and wrote for the NAB Employee Newsletter Show less

    • Public Relations
      • 2007 - 2008

      • Formulated and composed press releases for clients on a variety of issues, including healthcare, immigration and technology • Created media lists specific to client needs • Performed research to assist in the creation of a crisis communication plan for a multimillion-dollar international beverage distribution company • Developed media strategies for a corporate housing provider to target new clients and increase brand awareness • Assisted DTV Speakers Bureau with distribution of press releases and by placing pitch calls to advance public awareness of the impending digital TV conversion Show less

Education

  • University of Colorado at Boulder
    BA, Marketing and Political Science
    2003 - 2007
  • CIEE Study Abroad in Barcelona, Spain
    Business and Culture Program
    2006 - 2006

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