Caroline Sweeney
Marketing Manager at Akelius Residential Property AB- Claim this Profile
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Bio
Experience
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Akelius Residential Property AB
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Sweden
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Real Estate
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400 - 500 Employee
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Marketing Manager
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Apr 2019 - Present
• Develop and manage marketing strategy for all DC/VA/MD properties • Create and oversee department budget of over 500K • Manage corporate partnerships and negotiate contracts • Manage vendor relationships including ILS, corporate housing, universities, security deposit replacement programs, lead management, reputation management and marketing software • Coordinate projects with construction, architecture, leasing and property departments • Manage new building onboarding including transfer of all marketing items, implementing new marketing contracts, evaluation of current marketing materials, and creation of new material • Create and maintain property websites, RentCafe and Google Business accounts • Develop email communications, including CRM templates • Manage and track building reputation and engagement strategy • Oversee, manage and create all print marketing, event flyers, floorplans and exterior building signage • Manage and track quality and performance of all marketing channels, including all ILS listings and marketing with local publications • Launched newsletters for each property; curate content, design and distribute each newsletter monthly • Oversee the planning, organization and promotional details for over 75 resident appreciation activities and events yearly • Supervise and manage all building photography, 3D, video tours and staging • Design, distribute and analyze resident satisfaction surveys Show less
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ACC Chicago
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Washington D.C. Metro Area
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Senior Marketing and Communications Consultant
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Oct 2014 - May 2019
• Established and managed ACC Chicago marketing and communications strategy • Aided with yearly sponsorship package, rates, and analyzed ROI for participants • Managed website and social media strategy, created guidelines for future use, and increased traffic on website, LinkedIn, Twitter and Facebook • Analyzed and managed member recruitment and retention policies and activities • Updated and created chapter communications and marketing materials including quarterly newsletter, local press releases and email communications • Created content on behalf of ACC Chicago for the Community section of the ACC Docket Magazine in print and online • Created and managed ACC Chicago monthly ad in the Chicago Lawyer Magazine publication to increase brand awareness in the Chicago legal community • Created and administered yearly chapter membership survey to identify member satisfaction, interest, and identify and analyze member demographics • Established, organized and budgeted social events and programs including popup lunches, size and industry specific specialty meetings and sporting activities Show less
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Association of Corporate Counsel
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United States
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Legal Services
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100 - 200 Employee
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Chapter Relations Coordinator
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Feb 2010 - May 2014
• Served as ACC representative and liaison to over 800 volunteer leaders • Traveled to chapter locations to attend and conduct strategic planning sessions • Assisted with acquisition of sponsors and custom event creation for chapters • Recruited, trained and managed developing chapter board of directors • Organized, planned and executed a semiannual Chapter Leadership Training • Organized, planned and executed a yearly Chapter Administrator Training • Managed and edited a quarterly newsletter FOCUS for 25 chapters • Oversaw and edited 54 chapter websites • Conducted chapter requirements and recommendations reviews Show less
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National Association of Broadcasters
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Government Relations
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Jan 2008 - Feb 2010
• Drafted Action Alert memos on various legislative issues for distribution to radio and television executives • Drafted and edited talking points concerning pending legislation • Handled arrangements for Hill briefings and meetings • Attended Congressional Committee hearings • Prepared for and assisted with any logistical, congressional and material requirements at the annual NAB convention, State Leadership Convention • Assisted with media and other special events • Participated in the development of grassroots and letter writing campaigns to Congress that proved successful in garnering support for key issues • Supervised the Government Relations budget • Managed, edited and wrote for the NAB Employee Newsletter Show less
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Crosby-Volmer International Communications
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Washington, DC
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Public Relations
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2007 - 2008
• Formulated and composed press releases for clients on a variety of issues, including healthcare, immigration and technology • Created media lists specific to client needs • Performed research to assist in the creation of a crisis communication plan for a multimillion-dollar international beverage distribution company • Developed media strategies for a corporate housing provider to target new clients and increase brand awareness • Assisted DTV Speakers Bureau with distribution of press releases and by placing pitch calls to advance public awareness of the impending digital TV conversion Show less
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Education
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University of Colorado at Boulder
BA, Marketing and Political Science -
CIEE Study Abroad in Barcelona, Spain
Business and Culture Program