Caroline Stoddart
Head of Marketing at Resonant Cloud Solutions- Claim this Profile
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Bio
Experience
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Resonant Cloud Solutions
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Australia
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Information Technology & Services
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1 - 100 Employee
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Head of Marketing
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Sep 2021 - Present
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Homecorp
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Australia
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Housing and Community Development
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1 - 100 Employee
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Marketing Manager
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Nov 2017 - Sep 2021
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PRDnationwide Project Marketing (WA)
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Perth, Western Australia
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Marketing Manager
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Jan 2014 - Aug 2017
PRDnationwide is a privately owned real estate franchise specialising in project marketing, project management, strata management and property management. The project marketing division manages the sales and marketing for major development projects in Perth Metropolitan area. - Report to director of PRDnationwide Project Marketing (WA) - Develop and implement marketing strategies for projects, including campaign planning and management - Set and monitor budgets - Provide feedback on apartment layouts, finishes, and pricing - Oversee display suite creation, including layout, placement of sales tools, and signage opportunities - Multi-channel Campaign management - Research marketing tools alongside salepersonnel - Create and monitor ad campaigns using Social Media Marketing, Google Adwords and Yahoo Gemini - Plan, manage and maintain corporate and project websites - Regular analysis of Google Analytics and salespersonnel feedback - Project manage creation of all marketing collateral for each project - Copy-writing and graphic design - Email Marketing and Communications - Content Generation - Social Media Management - Competitor Research - Event Management - public launches, investment seminars, pop-up displays Show less
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Project and Marketing Coordinator
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Feb 2008 - Jan 2014
Amex Corporation is a private family owned residential property development company; with major projects in Western Australia, Victoria and Queensland. - Reported directly to the State Manager – WA (Development Manager) – accepting responsibility for all sales reporting and marketing of various property development initiatives, - Responsible for the development and implementation of marketing campaigns for new releases, - Plan and produce regular eDMs, - Coordinate community development schedule, including regular community workshops, information evenings, and music events, - Preparation of seasonal newsletters, including sourcing, writing and editing articles, - Website maintenance (corporate and project sites) - Manage production of marketing collateral Show less
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Education
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CPIT (Christchurch Polytechnic Institute of Technology)
Diploma, Marketing -
Scope Training
Diploma, Project Management