Caroline Shortt

Managing Director at Snappin'​ Turtle
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Location
London Area, United Kingdom, UK

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Experience

    • United Kingdom
    • Media Production
    • Managing Director
      • May 2021 - Present
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Business Director
      • May 2018 - Sep 2020

      Brand Partnerships - working directly with brands to deliver world class film/content and industry leading emerging tech immersive experiences and activations. http://www.themill.com/millplus/ Brand Partnerships - working directly with brands to deliver world class film/content and industry leading emerging tech immersive experiences and activations. http://www.themill.com/millplus/

    • United Kingdom
    • Advertising Services
    • 500 - 600 Employee
    • Senior Account Director - Freelance
      • Oct 2017 - Apr 2018

      Brand: O2 Delivering a 120s Brand Ad and integrated campaign at scale TVC, Press, D/OOH, Digital, Content Brand: O2 Delivering a 120s Brand Ad and integrated campaign at scale TVC, Press, D/OOH, Digital, Content

    • United Kingdom
    • Advertising Services
    • 300 - 400 Employee
    • Senior Account Director
      • Mar 2015 - Aug 2017

      Brand: British Airways, Audi, HeinzTVC, Press, D/OOH, Digital, Content

    • Team Manager
      • Mar 2014 - Mar 2015

      Brand: British AirwaysATL

    • United Kingdom
    • Retail Office Equipment
    • Senior Account Manager
      • Aug 2012 - Feb 2014

      Feb 2013 – Feb 2014 SCA – Plenty, Cushelle, Velvet, Bodyform Working with the Trade and Brand teams to develop and implement on and off pack campaigns within the retail environment. Leading projects from creative ideation through to in store delivery, liaising with retailer agencies to utilise a range of shopper media including retailer magazines, online, OOH and consumer press. • Primary client contact • Managing dedicated Account Exec plus Account Managers from pool resource • Project management of multiple concurrent projects • Developing briefs for the creative team and leading agency ideation sessions • Developing strategic marketing plans with a focus on shopper marketing • Working with studio to plan artwork schedule, writing briefs and tracking work through studio • Responsibility for all financial aspects of projects including quoting and internal forecasting • Maximising profitability of work through efficient time management and supplier negotiation • Taking part in cross agency projects to deliver fully integrated campaigns • Media booking for OOH and national press • Negotiating fixed fee campaign insurance • Managing legal requirements • Designing specifications for promotional websites and Facebook apps July 2012 – February 2013 Tesco – Local Marketing Working with the Local Marketing team to develop and deliver in store campaigns and events to boost sales and offset the impact of competitor store openings. Overseeing all aspects of development, implementation and live monitoring and evaluation. • Key client contact • Managing dedicated Account Exec • Creative ideation alongside agency creative team with concept presentation to client • Project management including timelines and budgets • Site reconnaissance and communication with stores • Booking and managing field marketing staff • Liaising with client 3rd party agencies to deliver campaign elements on time • Designed iPad utility app to gather and transmit live campaign redemption data Show less

    • Real Estate
    • 1 - 100 Employee
    • Freelance Graphic Designer
      • Nov 2001 - Jul 2012

      Working on a freelance basis in London and the South East on a multitude of design projects including: advertising and promotional materials; corporate identity and brand development; bid documentation and presentations; internal company communications; FMCG POS items; photographic work including retouching; image sourcing and print buying. • Developing client relationships with a view to increasing opportunities for billable work and further opportunities through recommendation • Designing concepts and developing project briefs with the client • Understanding client requirements and providing solutions that deliver best result within budget • Optimising profits by negotiating with printers and other suppliers • Scheduling projects, managing workload and prioritising to consistently meet deadlines • Using extensive knowledge of all design industry standard software and technical print experience to advise on project feasibility and best fit solutions Show less

    • Account Manager and Designer
      • Sep 1998 - Nov 2001

      Account: Arcadia plc Managing a design and print account working with the Visual Merchandising department to deliver in store communications across all Arcadia brands • Client relationship development with the brand managers and visual operations staff • Leading client meetings to develop briefs, discuss budget considerations, schedule current and upcoming projects • Managing print requirements for all brands • Negotiating with printers and suppliers to ensure materials were produced correctly, on time and within budget • Effective communication, project management and delivery within strict deadlines • Co-ordination of client schedule with studio, freelancers and external print suppliers • Overseeing distribution of finished print collateral Show less

Education

  • Haberdashers' Aske's School for Girls
  • Oxford Brookes University

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