Experience

Commodity Fragrances

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2023 - Present

  Lead an integrated marketing approach that covers all channels, formats, and markets. Creatively distill the strategic marketing plans into daily cross-functional activations. Roll out daily activations that align with business goals, brand building, community growth, product launches, promotional periods, and other brand milestones. Project manage, align, and inspire execution by cross-functional, global teams. Build brand loyalty by ideating timely, authentic, and culturally relevant… Show more Lead an integrated marketing approach that covers all channels, formats, and markets. Creatively distill the strategic marketing plans into daily cross-functional activations. Roll out daily activations that align with business goals, brand building, community growth, product launches, promotional periods, and other brand milestones. Project manage, align, and inspire execution by cross-functional, global teams. Build brand loyalty by ideating timely, authentic, and culturally relevant activations. Become an advocate for Commodity across all Marketing spaces, using customer and publisher interactions as a gauge for content relevance and for future content direction. A/B test scheduling times, content types, copy, etc across all customer touch-points, including those on the website. Monitor our MER, identifying best performing and worst performing channels. Spearhead Cause Marketing efforts. Show less



Flawless Beauty and Skin

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2022 - Dec 2022

  Contribute fresh and appealing ideas for new content that supports the company's brand identity. Create original content using photoshop and other adobe programs, to oversee social media and manage the content for the company's digital assets Identify product content needs and develop a plan for execution to ensure content completeness, based on analysis of sales trends. Create informative and compelling listings and supporting materials like ingredient profiles, sell sheets, and eBooks… Show more Contribute fresh and appealing ideas for new content that supports the company's brand identity. Create original content using photoshop and other adobe programs, to oversee social media and manage the content for the company's digital assets Identify product content needs and develop a plan for execution to ensure content completeness, based on analysis of sales trends. Create informative and compelling listings and supporting materials like ingredient profiles, sell sheets, and eBooks. Responsible for product data, eCommerce, driving results, and demonstrating a high level of organization. Liaison between marketing, product development, sales and customer service teams. Show less



MicroBeaute

• France
• Individual and Family Services

• Product Manager

  • Dec 2019 - Mar 2022

  Contribute to ongoing growth and social media presence and monitor traffic to MicroBeauté website. Oversee and ensure fulfillment and shipment of up to 800 cosmetic and fragrance orders per day via Ship Station. Assist in filling thousands of units of fragrances for multiple luxury brands. Correspond and collaborate with industry leading brands.



Kayser Pierce Literary Agency

• Freelance

  • Jan 2017 - Dec 2019

  Led brainstorming efforts for organization dedicated to developing sustainable waterways by compiling a list of both institutions and people to spread awareness. Assisted in editing and publication processes.



Letarte

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Assistant Merchandiser

  • Mar 2018 - Feb 2019

  New London/Norwich, Connecticut Area Accountable for copywriting and Photoshop for tri-weekly e-blasts to over 8,000 subscribers. Developed all social media content, worked closely with photographers to create shot lists and ensure all content was on-brand. Prepared swimwear to be sent out to various locations, collaborating with third-party vendors to streamline product distribution to Letarte retail locations. Instrumental in assisting production team in finalizing cashmere line, as well as pricing of resort 2019 collection and… Show more Accountable for copywriting and Photoshop for tri-weekly e-blasts to over 8,000 subscribers. Developed all social media content, worked closely with photographers to create shot lists and ensure all content was on-brand. Prepared swimwear to be sent out to various locations, collaborating with third-party vendors to streamline product distribution to Letarte retail locations. Instrumental in assisting production team in finalizing cashmere line, as well as pricing of resort 2019 collection and all jewelry. Show less



Social Media Link

• South Africa
• Media Production

• Community Manager

  • Feb 2017 - Feb 2018

  Greater New York City Area Developed email marketing and social media strategies for seven communities containing up to 1 million members.Responsible for running campaigns and analyzing data to connect with consumers and strengthen relationships with brands such as Snuggle and Arm & Hammer. Produced content to publish on social media accounts and blog to drive traffic to meet clients' desired metrics



Bollare

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Beauty and Lifestyles Intern

  • May 2015 - Jul 2015

  Manhattan, NY Responsible for media searches, online and written, completing online and written mock-ups, and sample send outs. gained experience in writing press releases. Aided with the release of the book, Bright Lights Paris, by Angie Niles. Created spreadsheets containing possible media outlets for our products to be featured.



kenneth Jay Lane Inc.

• Wholesale
• 1 - 100 Employee

• Internship

  • May 2010 - May 2015

  Manhattan, NY Work in show room, helping with organization and customer service.



Surfrider Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Summer Intern

  • Jun 2014 - Sep 2014

  Bradley Beach, NJ Augment the database for beach replenishment projects in NJ. Consult with Dr. Robert Young or Dr. Andy Coburn on formatted and transferred the data to the Program for Study of Developed Shorelines, PSDS. Contact the NJ DEP, the US Army Corps, NY district, and calling individual towns in order to collect data. Attend chapter meeting and take advantage of opportunities to assess the proposals for beach replenishments in the surrounding area. Collect and share data with the chapter on the Elberon… Show more Augment the database for beach replenishment projects in NJ. Consult with Dr. Robert Young or Dr. Andy Coburn on formatted and transferred the data to the Program for Study of Developed Shorelines, PSDS. Contact the NJ DEP, the US Army Corps, NY district, and calling individual towns in order to collect data. Attend chapter meeting and take advantage of opportunities to assess the proposals for beach replenishments in the surrounding area. Collect and share data with the chapter on the Elberon to Loch Arbour beach fill. Compile photos to see if there is any value in them in regard to the beach fill. Assess any studies on the biological impacts of these projects that can be found and post information about these to the Chapter’s webpage if appropriate. Show less



Seabright Beach Club

• United States

• Lifeguard

  • May 2010 - Aug 2013

  SeaBright, NJ Protected and maintained pools as well as beaches ensuring safety for all members.



Surf Lifesaving

• Australia
• Civic and Social Organizations

• Lifeguard

  • May 2008 - Sep 2009

  Little Silver, NJ Maintained a balanced pool and kept location tidy and safe for all members