Experience

Hashtag You

• Germany
• Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Oct 2022 - Present

• Senior Marketing Lead

  • Jan 2022 - Oct 2022



Zalando SE

• Germany
• Retail
• 1 - 100 Employee

• Senior Influencer Marketing Manager DACH

  • Jul 2021 - Dec 2021

  • (Interim) leading Global IM team across 21 markets; leading two managers in DACH • Management, distribution and reporting of an annual 8-figure budget • Steering of three local agencies across DACH markets • Responsibility for all Influencer Marketing activities in DE, AT and CH • Creation and implementation of 360° campaigns on global and local level (e.g. Get the look, celebrity and ambassador layer, season start/Big X campaigns) • Planning and supervision of celebrity… Show more • (Interim) leading Global IM team across 21 markets; leading two managers in DACH • Management, distribution and reporting of an annual 8-figure budget • Steering of three local agencies across DACH markets • Responsibility for all Influencer Marketing activities in DE, AT and CH • Creation and implementation of 360° campaigns on global and local level (e.g. Get the look, celebrity and ambassador layer, season start/Big X campaigns) • Planning and supervision of celebrity productions with our inhouse production agency zStudio (e.g. Toni Garrn and Rebecca Mir) • Working in close alignment with a wide stakeholder network (e.g. global and local marketing, Social Media, Content, CRM, Performance Marketing, global campaigns)

• Interim Lead Global Influencer Marketing

  • Mar 2021 - Jul 2021

• Influencer Marketing Manager DACH

  • Jan 2021 - Jul 2021

• Influencer Marketing Manager DE

  • Nov 2019 - Jan 2021



STYLEBOP.com

• Senior Communications Manager / Influencer Marketing, Social Media & PR

  • Feb 2019 - Oct 2019

  • Responsibility for Influencer Marketing, Social Media and PR • Development and implementation of an influencer strategy to drives sales and strengthen brand awareness • Handling of paid and non-paid collaborations with influencers from outreach to negotiation, to execution, to tracking and reporting • Content creation and implementation on all relevant social media channels (Instagram, Instagram Stories, Facebook, Pinterest) • Community Management • Reactive management of PR… Show more • Responsibility for Influencer Marketing, Social Media and PR • Development and implementation of an influencer strategy to drives sales and strengthen brand awareness • Handling of paid and non-paid collaborations with influencers from outreach to negotiation, to execution, to tracking and reporting • Content creation and implementation on all relevant social media channels (Instagram, Instagram Stories, Facebook, Pinterest) • Community Management • Reactive management of PR inquiries • Presentation on Influencer Marketing at STYLEBOP for external audiences (Allinfluencer Marketing Conference 2019) Show less • Responsibility for Influencer Marketing, Social Media and PR • Development and implementation of an influencer strategy to drives sales and strengthen brand awareness • Handling of paid and non-paid collaborations with influencers from outreach to negotiation, to execution, to tracking and reporting • Content creation and implementation on all relevant social media channels (Instagram, Instagram Stories, Facebook, Pinterest) • Community Management • Reactive management of PR… Show more • Responsibility for Influencer Marketing, Social Media and PR • Development and implementation of an influencer strategy to drives sales and strengthen brand awareness • Handling of paid and non-paid collaborations with influencers from outreach to negotiation, to execution, to tracking and reporting • Content creation and implementation on all relevant social media channels (Instagram, Instagram Stories, Facebook, Pinterest) • Community Management • Reactive management of PR inquiries • Presentation on Influencer Marketing at STYLEBOP for external audiences (Allinfluencer Marketing Conference 2019) Show less



GLOSSYBOX

• Germany
• Cosmetics
• 1 - 100 Employee

• Senior Communications Manager / Influencer Marketing & Social Media

  • Jan 2018 - Feb 2019

  • Team Lead of the social media- and influencer marketing team (four persons) • Development of social media- and influencer marketing concepts and supervision of their roll-out for Germany • Responsibility of planning and monitoring budget for the social media- and influencer department • Market and campaign analyses • Conceptualization and implementation of events targeting influencers and collaborations with influencers • Handling of paid and non-paid collaborations with… Show more • Team Lead of the social media- and influencer marketing team (four persons) • Development of social media- and influencer marketing concepts and supervision of their roll-out for Germany • Responsibility of planning and monitoring budget for the social media- and influencer department • Market and campaign analyses • Conceptualization and implementation of events targeting influencers and collaborations with influencers • Handling of paid and non-paid collaborations with influencers from outreach to negotiation, to execution, to tracking and reporting • Monitoring and reporting on KPIs for strategy optimization • Presentation on Influencer Marketing at GLOSSYBOX for external audiences (Digital Marketing Days 2018)

• Communications Manager / Influencer Marketing

  • May 2016 - Jan 2018

• Junior Communications Manager / PR und Influencer Marketing

  • Oct 2015 - May 2016


Montredo GmbH
• Copywriting/SEO

  • Nov 2012 - Jul 2013

1st Blue
• Germany
• Retail Apparel and Fashion
• Copywriting

  • Jul 2012 - Jun 2013

Groupon
• United States
• Technology, Information and Internet
• 700 & Above Employee
• Copwriting/SEO

  • Jun 2011 - Jul 2012

7trends-Enamora GmbH
• Copywriting

  • Apr 2010 - Oct 2010