Caroline Prouse
Product Manager at FDB UK- Claim this Profile
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Topline Score
Bio
Nick Jones
Caroline is one of the most capable, diligent and hardworking people I have been fortunate enough to work with. The main project we worked together on was hugely challenging and under immense scrutiny from the start. It was Caroline's strong vision that ensured successful delivery, keeping the wider team and senior managers focused on the overarching aim of the new capability. I hope we have the opportunity to work together again in future.
Matt Sims
A talented professional with a genuine passion for her craft. Caroline is always open to ideas whilst remaining focussed on whats important. A bright star with an eye for what works! I look forward to working eith her again. You should too!
Nick Jones
Caroline is one of the most capable, diligent and hardworking people I have been fortunate enough to work with. The main project we worked together on was hugely challenging and under immense scrutiny from the start. It was Caroline's strong vision that ensured successful delivery, keeping the wider team and senior managers focused on the overarching aim of the new capability. I hope we have the opportunity to work together again in future.
Matt Sims
A talented professional with a genuine passion for her craft. Caroline is always open to ideas whilst remaining focussed on whats important. A bright star with an eye for what works! I look forward to working eith her again. You should too!
Nick Jones
Caroline is one of the most capable, diligent and hardworking people I have been fortunate enough to work with. The main project we worked together on was hugely challenging and under immense scrutiny from the start. It was Caroline's strong vision that ensured successful delivery, keeping the wider team and senior managers focused on the overarching aim of the new capability. I hope we have the opportunity to work together again in future.
Matt Sims
A talented professional with a genuine passion for her craft. Caroline is always open to ideas whilst remaining focussed on whats important. A bright star with an eye for what works! I look forward to working eith her again. You should too!
Nick Jones
Caroline is one of the most capable, diligent and hardworking people I have been fortunate enough to work with. The main project we worked together on was hugely challenging and under immense scrutiny from the start. It was Caroline's strong vision that ensured successful delivery, keeping the wider team and senior managers focused on the overarching aim of the new capability. I hope we have the opportunity to work together again in future.
Matt Sims
A talented professional with a genuine passion for her craft. Caroline is always open to ideas whilst remaining focussed on whats important. A bright star with an eye for what works! I look forward to working eith her again. You should too!
Credentials
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Harvard Leadership Development Programme
Acclaim BadgingAug, 2019- Nov, 2024
Experience
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FDB UK
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Product Manager
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Dec 2017 - Present
As Product Manager I'm responsible for setting the product vision and strategy for a core product within the Hearst portfolio. I investigate, evaluate and develop market and solution strategic plans for this business to drive sales and market growth for FDB in the UK. Within my role I am responsible for taking forward market engagement to identify and define requirements for new products or updates to our existing product portfolio that will deliver value and aid critical healthcare decisions. Since joining, I've delivered sustainable growth of 6% year-on-year and strengthened our market share for this solution. I've forged strong relationships with market stakeholders to deliver evidenced-based insights and developments into the product roadmap. Show less
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Met Office
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United Kingdom
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Environmental Services
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700 & Above Employee
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Surface Transport Marketing Manager
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Apr 2014 - Nov 2017
I manage the marketing for the Met Office's Surface Transport commercial team. I lead on researching market opportunities and developing strategies for market growth both UK and internationally. I am responsible for monitoring and developing the Met Office's road and rail products and services portfolio. Working in partnership with internal and external teams I deliver results on time, and to budget. I deliver tactical activity that generates strategic growth and stability in the markets we operate and effective and sustainable business performance. My role includes:- Strategic marketing management - planning, research and development of strategic marketing plans that are in line with the overarching commercial strategy.- Customer and market intelligence - gathering critical information to inform our business approach and future plans to remain competitive and agile in the market.- Agile product development - working with the internal product team to manage a balanced product portfolio and introduce and improve products and services that are valued and wanted by customers.- Pricing the portfolio of services for the Account Management team to base all pricing from throughout the year to be successful in gaining new and retaining business.- Communications management - working with the internal communications team to manage and develop effective communications that attract new business and engage with our customers, keeping them informed and engaged with the Met Office. Show less
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Consultancy & Sales, and Rail Marketing Manager
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Apr 2013 - Apr 2014
I look after a varied portfolio of customers, markets, products and services for the Met Office in the Consultancy and Rail markets worldwide. I head up the market investigation, growth strategies and value proposition development for the Met Office in these market sectors. On a daily basis I engage with both tactical and strategic forward planning to generate increased revenue from established and developing market areas. My role includes:- creating and implementing market segment plans to achieve profitable growth and retention of customers - gathering intelligence and using this information and insight to create effective value propositions for identified priority markets - defining and managing the respective marketing approach associated with the market segments ensuring they are aligned with corporate plans and our core values - establishing and maintaining long-term internal and external relationships to give the company the best opportunity for further growth both in the UK and beyond. - injecting energy and enthusiasm into the team's work, encouraging ideas, and supporting colleagues to achieve shared goals - investigating opportunities and exploring and defining customer requirements to ensure the products and services that we deliver make a difference to our customers Show less
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CAST and Health Marketing Manager
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Mar 2012 - Apr 2013
I am responsible for the development and implementation of commercial marketing activities within the Health, Construction, Rail, Retail and Mining Market sectors and product sub-categories for the Met Office (in the top ten social brands in the Headstream Social Brands 100 list for 2012).Primary role includes:- creating and implementing market segment plans to achieve profitable growth and retention of customers- gathering intelligence and using this information and insight to create effective customer propositions- defining and managing the respective aspect of marketing associated with the market segments and their alignment with other strategies and plans- establishing and maintaining long-term internal and external relationships to provide a platform for further growth for the organisation in these UK markets. Show less
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First Databank™
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Exeter, United Kingdom
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Marketing Executive (Maternity Cover Contract)
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May 2011 - Mar 2012
My role at First Databank (FDB™) includes the responsibility for a range of marketing and PR activities to help maintain and improve the corporate brand awareness and product positioning within the UK healthcare market. I can be involved in joint marketing with customers, production of both corporate and product marketing literature, implementation of promotions and strategic and tactical planning during my week. I provide web and PR copy for the company - on products, customer profiles and news announcements as well as for literature. I am currently involved in the redevelopment of a new global corporate website for the copany. I have an integral role in all of the product marketing activities - from the pre-market stages through to launch and sunsetting programmes. I am currently developing new product promotional plans, for a new product launch in 2012, in the UK. My work also includes the evaluation and resulting marketing strategy and campaign plans for the company's leading product in the UK market. Part of my role includes the co-ordination of attendance at exhibitions and users groups. Ensuring that FDB are represented at the right events, in front of the target audiences. I am also managing the company's stakeholder communications and have developed a stakeholder engagement programme. I also deliver ongoing PR and media relations, web site updates and internal and external newsletters for the company to keep everyone informed. Show less
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Marketing and Communications Consultant
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May 2010 - Feb 2011
Providing marketing and communications advice and support, in a fast-moving and innovative marketplace. Responsible for the research and development of the organisation’s brand, the core marketing strategy and communication plans for year’s one through to three. Working with key contacts and suppliers to gather market intelligence and consumer behaviour to enable company directors to tailor offers to potential clients and deliver successful E-DMs. Providing marketing and communications advice and support, in a fast-moving and innovative marketplace. Responsible for the research and development of the organisation’s brand, the core marketing strategy and communication plans for year’s one through to three. Working with key contacts and suppliers to gather market intelligence and consumer behaviour to enable company directors to tailor offers to potential clients and deliver successful E-DMs.
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South West Regional Development Agency
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United Kingdom
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Government Administration
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1 - 100 Employee
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Marketing Advisor (Manager Equivalent)
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Jul 1999 - Oct 2010
Responsible for the creation and development of marketing programmes, brands and plans for a series of corporate and regional products and initiatives utilising my experience and knowledge to great effect. I have developed a strong knowledge and experience of media neutral planning and delivery. I have developed a strong commercial and financial acumen. I have relished the chance to develop and manage my team effectively. And, have risen to the challenge of juggling multiple deadlines and commitments. Show less
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Marketing Specialist
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Jun 1998 - Jun 1999
A new-start dairy farmer-owned cooperative, entering a highly-competitive food and drink market - Responsible for the development of product branding, marketing planning, pricing, promotion and sales of products for the organisation. A new-start dairy farmer-owned cooperative, entering a highly-competitive food and drink market - Responsible for the development of product branding, marketing planning, pricing, promotion and sales of products for the organisation.
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Marketing Assistant
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Feb 1996 - Feb 1997
Industrial Placement with Richard Keenan (UK) Ltd. A multi-national company, designed and produce animal feed mixer wagons and nutritional services. Providing event support and marketing design services in support of the UK sales and nutrition teams. Industrial Placement with Richard Keenan (UK) Ltd. A multi-national company, designed and produce animal feed mixer wagons and nutritional services. Providing event support and marketing design services in support of the UK sales and nutrition teams.
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Education
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1994 - 1998
Harper Adams University
BSC Hons, Agri-Food Marketing and Business Studies
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