Product Manager

• Sep 2022 - Present

Team Lead - Data Insights

• Feb 2022 - Aug 2022

Product Owner - Data Insights

• Jan 2021 - Aug 2022

• Develop and own the mission, strategic vision, objectives, and roadmap for the team.• Responsible for providing stakeholders valuable data insights through analysis, data products, monitoring tools, and development of new metrics together with a team of data scientists and data analysts.• Close collaboration with stakeholders, including the trivago leadership team, to help guide the strategic direction of the company with actionable data insights.• Plan and lead all Scrum ceremonies.

Mentor

• Mar 2018 - Aug 2022

• Actively support the professional development of trivago employees through regular meetings, guidance, and development plans.

Global Strategic Partnerships

• Jul 2019 - Mar 2021

• Responsible for driving the strategic development and growth of some of trivago’s largest advertisers in the marketplace.• Consulted the advertisers on the distribution of their 8-digit (€) marketing budgets for PPC and CPA campaigns.• Pitched new ideas and products and pushed these both externally as internally throughout different levels of hierarchy, including c-level management.

Key Account Manager

• Feb 2018 - Jul 2019

• Managed the development and growth strategy of online travel agencies and hotel chain advertisers on the trivago platform.• Provided training and consultation on advertiser’s PPC and CPA campaigns. • Monitored and analysed campaign performance to identify opportunities to optimise and grow campaigns at sustainable levels.

Account Analyst

• Oct 2016 - Jan 2018

• Focused on account operations, analysing campaign performance, identifying opportunities and consulting advertisers.

Controller

• Oct 2015 - Oct 2016

• Carried out the production cost calculation of the Mercedes Benz SUV series and special equipment in SAP. • Transferred the ownership and execution of the cost calculation from the Daimler AG factory offices in Stuttgart to the service centre in Berlin. • Carried out the production cost calculation of the Mercedes Benz SUV series and special equipment in SAP. • Transferred the ownership and execution of the cost calculation from the Daimler AG factory offices in Stuttgart to the service centre in Berlin.

Performance Marketing Working Student

• Nov 2014 - Mar 2015

Autonomous maintenance and analysis of the online marketing channels Facebook and Google Search. Autonomous maintenance and analysis of the online marketing channels Facebook and Google Search.

Search Engine Marketing Internship

• Jun 2014 - Sep 2014

During my internship I participated in the creation, optimization and analysis of data of new and existing Google Adwords campaigns. Additionally, I carried out daily performance and keyword analysis of Google Adwords accounts and executed calculations of keyword bids, search term analysis and created new ads. During my internship I participated in the creation, optimization and analysis of data of new and existing Google Adwords campaigns. Additionally, I carried out daily performance and keyword analysis of Google Adwords accounts and executed calculations of keyword bids, search term analysis and created new ads.

Controlling & Management Internship

• Mar 2013 - Sep 2013

I had an assisting role to the Key Account Managers which included creating weekly and monthly financial reports, allocating costs to cost centers, issuing invoices as well as regular contact with clients at a German/Mexican tax and management consultancy firm for international subsidiaries in Mexico. I had an assisting role to the Key Account Managers which included creating weekly and monthly financial reports, allocating costs to cost centers, issuing invoices as well as regular contact with clients at a German/Mexican tax and management consultancy firm for international subsidiaries in Mexico.