Research Consultant

• Mar 2022 - Present

Research and Teaching Assistant, Prae doc

• Dec 2020 - Mar 2022

Institute for Digital Marketing and Behavioral Insights • conducted research at the intersection between technology trends and consumer behaviour • evaluated consumer decision-making in the social media context Working title of first project “The influence of Brand Perceptions on electronic Word-of-Mouth“ • participated in doctoral courses on machine learning, multilevel modeling, sentiment analyses,.. • co-supervised bachelor’s and master‘s theses • participated in academic conferences Show less

Sales Marketing Business Development

• Apr 2019 - Jul 2019

• Headed and organized catering events • Applied SEO and SEM • Published content on different social media channels • Co-designed and managed the company’s first Take Away Shop • Headed and organized catering events • Applied SEO and SEM • Published content on different social media channels • Co-designed and managed the company’s first Take Away Shop

Intern Customer Development Home and Personal Care

• Sep 2018 - Mar 2019

• Analysed the performance and strengths of Unilever brands based on internal and external data by using Excel and Pivot Tables • Generated information and insights that helped facilitate qualified organizational decisions for KAMs and Marketing • Strategically planned promotions and controlled invoices • Analysed the performance and strengths of Unilever brands based on internal and external data by using Excel and Pivot Tables • Generated information and insights that helped facilitate qualified organizational decisions for KAMs and Marketing • Strategically planned promotions and controlled invoices

Student Employee

• Aug 2017 - Aug 2018

• Managed social media accounts and published blog posts each week • Helped with the bookkeeping for SME’s • Co-designed and worded the company's website • Managed social media accounts and published blog posts each week • Helped with the bookkeeping for SME’s • Co-designed and worded the company's website

Intern Fashion Department

• Sep 2016 - Sep 2016

Worked for the magazine Myself • Wrote text contributions for the fashion department • Helped with the planning and implementation of photo shootings Worked for the magazine Myself • Wrote text contributions for the fashion department • Helped with the planning and implementation of photo shootings

Supervisor

• Jun 2016 - Aug 2016

Intern Strategy, International and Innovation

• Sep 2015 - Sep 2015

Intern Marketing Services & Campaign Management

• Aug 2011 - Aug 2011