Communications Strategist and Reporter

• May 2018 - Present

•Responsible for researching, traveling, reporting, and writing about the stories of rural North Carolina, the arts, and STEM education •Created and manage @EdNC_rural twitter and @EdNC_STEM, two beats at EducationNC •Responsible for social media management of all EducationNC accounts and initiatives including paid advertising •Strategize for marketing plan creation and execution when launching series, initiatives or events for funders and educators

Director of Reach NC Voices

• Nov 2017 - May 2018

•Managed the day-to-day operations of Reach NC Voices — a 21st century town hall that seeks to put the public back in public policy through texting, surveys, community events and storytelling •Worked with Public Input (survey platform) and Ground Source (texting platform) to reach new untapped audiences •Created weekly email, Reach Roundup, sending to an audience looking to engage their voice in current issues

Lead Social Media Specialist

• Jan 2016 - Oct 2017

Handle strategy, implementation, and optimization of all social media campaigns. Provide support for Account Executives, act as liaison with clients, and more for platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. • Responsible for all social media management and paid accounts including research, strategy, fulfillment and reporting •Manage upwards of fifteen social media programs for a variety of clients on all social platforms and handling of forty plus… Show more Handle strategy, implementation, and optimization of all social media campaigns. Provide support for Account Executives, act as liaison with clients, and more for platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. • Responsible for all social media management and paid accounts including research, strategy, fulfillment and reporting •Manage upwards of fifteen social media programs for a variety of clients on all social platforms and handling of forty plus different Facebook accounts' advertising budgets- responsible for $700,000 annual revenue •Educate company and account executives on social media trends, researching and evolving strategies •Aid in sales calls and client meeting, relaying strategic solutions and return on investment

Campaign Coordinator

• Mar 2015 - Dec 2015

Campaign Coordinator for all retail, legal, and financial clients. Responsible for those categories as well as any house campaign from fruition to completion. •Take information from needs analysis and develop creative advertising strategies, fully producing proposals for sales team • Participate in client meetings as an audience expert, supporting Account Executive with knowledge of digital products such as SEM, SEO, digital impressions, social media management, and more • Manage… Show more Campaign Coordinator for all retail, legal, and financial clients. Responsible for those categories as well as any house campaign from fruition to completion. •Take information from needs analysis and develop creative advertising strategies, fully producing proposals for sales team • Participate in client meetings as an audience expert, supporting Account Executive with knowledge of digital products such as SEM, SEO, digital impressions, social media management, and more • Manage campaigns from start to finish, communicating with client and optimizing to ensure success

Key Account Associate

• Oct 2014 - Feb 2015

Responsible for providing overall administrative support and customer service for the sales and fulfillment of digital and print advertising products specifically to Key Accounts (spending $10,000 or more monthly). Provided top notch internal and external customer service and supported cross-functional departments / groups, including Sales, Content and other workgroups. Facilitated the order process and performed tasks associated with content gathering, sales, creative and fulfillment:… Show more Responsible for providing overall administrative support and customer service for the sales and fulfillment of digital and print advertising products specifically to Key Accounts (spending $10,000 or more monthly). Provided top notch internal and external customer service and supported cross-functional departments / groups, including Sales, Content and other workgroups. Facilitated the order process and performed tasks associated with content gathering, sales, creative and fulfillment: • Processed orders including forwarding gathered information to the production department, sending proofs back to advertisers, and enabling the entire order process as required • Disseminated information to sales regarding campaigns whether in the live or reporting phase • Worked directly with customers to gather essential information and to resolve routine questions and issues as they arise • Entered and tracked advertising and content information using a variety of different computer and software systems • Reviewed and monitor the accuracy of order entries and scheduling • Proactively resolved problems and issues before they caused live production errors • Worked with internal and external creative teams to coordinate and facilitate the creation and gathering of digital and print advertising

Marketing Coordinator

• Apr 2013 - Sep 2014

• Develop annual marketing plan for four top tier New Orleans restaurants: Palace Café, Bourbon House, Dickie Brennan’s Steakhouse, and Tableau • Collaborate with marketing team for media buying and ad production, as well as all in restaurant communications (menu design, table tents, signage, etc) • Key contact for all media outreach; draft press releases, manage media interviews/ broadcast shoots • Responsible for the promotion and execution of special menus and special events (i.e… Show more • Develop annual marketing plan for four top tier New Orleans restaurants: Palace Café, Bourbon House, Dickie Brennan’s Steakhouse, and Tableau • Collaborate with marketing team for media buying and ad production, as well as all in restaurant communications (menu design, table tents, signage, etc) • Key contact for all media outreach; draft press releases, manage media interviews/ broadcast shoots • Responsible for the promotion and execution of special menus and special events (i.e. NOWFE/Tales of the Cocktail dinners, chef demos), as well as participation at all off-site events (Champion’s Square, French Quarter Fest, Po’ Boy Fest, etc.) •In charge of donation committee and execution of on-site and off-site donation commitments • Manage the New Orleans Bourbon Society, producing events every 6-8 weeks featuring nationally renowned master distillers at Bourbon House • Manage content for restaurant websites, execute weekly and quarterly email blasts • Spearhead all social media efforts, posting daily on platforms including Facebook, Twitter, & Instagram for four properties Show less • Develop annual marketing plan for four top tier New Orleans restaurants: Palace Café, Bourbon House, Dickie Brennan’s Steakhouse, and Tableau • Collaborate with marketing team for media buying and ad production, as well as all in restaurant communications (menu design, table tents, signage, etc) • Key contact for all media outreach; draft press releases, manage media interviews/ broadcast shoots • Responsible for the promotion and execution of special menus and special events (i.e… Show more • Develop annual marketing plan for four top tier New Orleans restaurants: Palace Café, Bourbon House, Dickie Brennan’s Steakhouse, and Tableau • Collaborate with marketing team for media buying and ad production, as well as all in restaurant communications (menu design, table tents, signage, etc) • Key contact for all media outreach; draft press releases, manage media interviews/ broadcast shoots • Responsible for the promotion and execution of special menus and special events (i.e. NOWFE/Tales of the Cocktail dinners, chef demos), as well as participation at all off-site events (Champion’s Square, French Quarter Fest, Po’ Boy Fest, etc.) •In charge of donation committee and execution of on-site and off-site donation commitments • Manage the New Orleans Bourbon Society, producing events every 6-8 weeks featuring nationally renowned master distillers at Bourbon House • Manage content for restaurant websites, execute weekly and quarterly email blasts • Spearhead all social media efforts, posting daily on platforms including Facebook, Twitter, & Instagram for four properties Show less

Research and Administrative Assistant

• Nov 2011 - Apr 2012

Compiled background information for potential and existing clients. Created mood boards, status quo analysis, and developed brand experiences for any given project. Assisted graphic designers by helping lay the foundation for concept branding or creative decisions. Also performed daily office and secretarial responsibilities. Compiled background information for potential and existing clients. Created mood boards, status quo analysis, and developed brand experiences for any given project. Assisted graphic designers by helping lay the foundation for concept branding or creative decisions. Also performed daily office and secretarial responsibilities.

Server

• Jun 2008 - Sep 2011

Inside Support and Ski Instructor

• Dec 2009 - Apr 2011

Assisting Ski Instructors with lessons as well as inside support during periods of high attendance. Caring for 3 – 6 year olds as they put on their first pair of skis. Aiding in cultivating an overall positive experience for Jackson Hole Mountain Resort guests. Assisting Ski Instructors with lessons as well as inside support during periods of high attendance. Caring for 3 – 6 year olds as they put on their first pair of skis. Aiding in cultivating an overall positive experience for Jackson Hole Mountain Resort guests.

Web Management Intern

• Aug 2010 - Oct 2010

Aided in web editing by going in an advertisement sales and CRM system adding and correcting new potential clients. Also researched destinations and tourism businesses to place on appropriate pages within online travel guides, ensuring the guides have essential lists of perspective businesses for the sales team to contact. Aided in web editing by going in an advertisement sales and CRM system adding and correcting new potential clients. Also researched destinations and tourism businesses to place on appropriate pages within online travel guides, ensuring the guides have essential lists of perspective businesses for the sales team to contact.

Advertising Intern

• Aug 2008 - May 2009

Responsible for organizing, gathering, and analyzing industry research including competitive analysis and geographic market research. Also visited Georgia golf courses to collect information and provide scripts for online web clips advertised on websites. Ultimately helping assist in the publishing of FORE Georgia, the Official News Publication of the Georgia PGA and coordinating GOLFMedia’s relationship with the Georgia Golf Course Owners Association. Responsible for organizing, gathering, and analyzing industry research including competitive analysis and geographic market research. Also visited Georgia golf courses to collect information and provide scripts for online web clips advertised on websites. Ultimately helping assist in the publishing of FORE Georgia, the Official News Publication of the Georgia PGA and coordinating GOLFMedia’s relationship with the Georgia Golf Course Owners Association.