Caroline Orr
Marketing and Brand Director at Program Agency- Claim this Profile
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Bio
Andrea Harborne
I had the pleasure of working with Caroline for over 12 months, in which time I found her to be hard-working, meticulous and passionate about her work. Caroline was an asset to the organisation and I would not hesitate in recommending her for future positions should they arise.
Andrea Harborne
I had the pleasure of working with Caroline for over 12 months, in which time I found her to be hard-working, meticulous and passionate about her work. Caroline was an asset to the organisation and I would not hesitate in recommending her for future positions should they arise.
Andrea Harborne
I had the pleasure of working with Caroline for over 12 months, in which time I found her to be hard-working, meticulous and passionate about her work. Caroline was an asset to the organisation and I would not hesitate in recommending her for future positions should they arise.
Andrea Harborne
I had the pleasure of working with Caroline for over 12 months, in which time I found her to be hard-working, meticulous and passionate about her work. Caroline was an asset to the organisation and I would not hesitate in recommending her for future positions should they arise.
Experience
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Program
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing and Brand Director
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Jun 2013 - Present
Marketing and Brand Director of Program Agency (formerly Astley Media) Marketing and Brand Director of Program Agency (formerly Astley Media)
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Aviation Skills Foundation
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United Kingdom
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Airlines and Aviation
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1 - 100 Employee
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Marketing & Communications Associate
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Nov 2013 - Jun 2014
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Oxfam
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Oxjam Exeter 2013 Marketing Manager
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May 2013 - Oct 2013
Volunteer marketing manager for a multi-venue, multi-genre music festival in Exeter, all in aid of Oxfam. Volunteer marketing manager for a multi-venue, multi-genre music festival in Exeter, all in aid of Oxfam.
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Flybe
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United Kingdom
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Airlines and Aviation
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400 - 500 Employee
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Flybe Aviation Support Marketing Manager
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Nov 2011 - May 2013
Responsible for marketing maintenance and training services to customers worldwide• Strategic marketing planning• Executed marketing communications including web, digital, print• Organised PR events including VIP visits and wrote press releases• Organised and attended conferences and tradeshows (UK and international) to network, promote the business and achieve sales• Developed strategic partnerships to enhance the brand and product offering• Undertook customer and competitor market research in order to inform commercial decisions• Prepared and managed the marketing budget
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Flybe Training Academy Sales and Marketing Manager
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Jan 2008 - Nov 2011
Responsible for sales and marketing training services to customers worldwide• A member of the management team; participated in ongoing business planning• Recruited and led a team from the start-up of the business to develop a customer base and promote and market services to customers worldwide • Increased revenue by 300% in the second year of trading• Attended customer visits, conferences and tradeshows (UK and international) to network, promote the business and achieve sales• Negotiated customer contracts and developed long term relationships• Undertook sales forecasting and reporting• Executed marketing communications including web, digital, print• Organised PR events including VIP visits and wrote press releases• Undertook customer and competitor market research in order to inform commercial decisions• Prepared and managed the sales and marketing budget • Set up business processes and procedures; undertook lean practices to make improvements where required
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Exeter College
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United Kingdom
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Education Administration Programs
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500 - 600 Employee
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Employer Engagement Officer
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Sep 2006 - Jan 2008
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PA to Directors
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Aug 2005 - Sep 2006
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University of Exeter
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United Kingdom
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Higher Education
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700 & Above Employee
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Temporary Staff Bank
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May 2005 - Aug 2005
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Round The World Travel
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Travel Arrangements
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1 - 100 Employee
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Personal trip
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Nov 2004 - May 2005
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Flybe
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United Kingdom
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Airlines and Aviation
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400 - 500 Employee
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Sales Support
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Apr 2002 - Nov 2004
Responsible for providing assistance and support to the sales director and the sales and corporate account teams• Undertook administrative tasks including co-ordinating meetings and minute taking, report production, data entry, record keeping, diary management, call screening, filing and expenses• Made travel bookings for the sales director and team• Organised corporate client hospitality events• Created and maintained client contact databases and acted as first point of contact for queries
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Medical Claims Assessor
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May 2000 - Apr 2002
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Going Places Ltd
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Kenya
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Leisure, Travel & Tourism
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1 - 100 Employee
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Acting Manager / Assistant Manager / Travel Consultant
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Aug 1996 - May 2000
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Education
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Marketing Week Mini MBA with Mark Ritson
Mini MBA, Brand Management -
Chartered Institute of Marketing
Level 6 Professional Diploma in Marketing -
Institute of Leadership and Management
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Exeter College
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St Thomas
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St Thomas