Experience

GoNanas

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head of Brand Partnerships

  • Apr 2023 - Present

  Responsible for seeding potential brand partners, ideating creative collaborations, and managing those collaborations.

• Digital Marketing Manager

  • Nov 2022 - Apr 2023

  💡 Personally built out the company's Intranet on Notion, creating a functional content calendar as well as systems and automated workflows for project management, tracking job applicants, recording meeting notes, documenting company processes, organizing and tracking influencer & brand collaborations.💡 Worked with Head of Marketing to plan and manage the social media calendar (Instagram, TikTok, email, text, Tapcart).💡 Helped ideate and oversee the creation of social media content that totaled over 1M impressions. Personally created the IG content (graphics, Reels, and stories) and TikToks that generated half of those impressions.💡 Ideated original, creative social media initiatives that generated over $10K in revenue💡 Conducted, documented, and presented monthly marketing analyses that covered all social channels, email, SMS, the GoNanas app, Shopify, and influencer marketing. 💡 Seeded and sent samples to influencers. Recorded influencer data to be evaluated by Head of Marketing.💡 Seeded and managed both micro and macro collaborations with multiple highly-engaged brands. 💡 Coordinated and executed several of the company's top performing giveaways with partner brands, increasing our text subscribers, email subscribers, and follower count.💡 Recruited, managed paid trials, and oversaw hiring for graphic design, VA, and content creator positions. 💡 Created onboarding guides and training videos for the company's internal procedures and external platforms.💡 Attended and worked company booth at Expo West. Show less



Egg Party

• United States
• Entertainment Providers

• Content Creator

  • Nov 2021 - Present

  Writer, Editor, and Actor for Egg Party - a comedy content collective based in Austin, TX. ⬇️ 💡 Building a growing audience of 120K+ TikTok followers 💡 Scripting, filming, and editing creative video content for clients (like Credit Karma, Nutiliti, Couch Potatoes, and more) based off industry research and trends, generating for them as many as 2,000 new followers from one video alone 💡 Partnering with different venues and businesses throughout Texas to put up live comedy shows, often more than doubling venues' average nightly sales 💡 Producing original, high-quality sketches that have amassed over 3.6 million+ likes in the last 10 months, with videos reaching over 8 million views on the TikTok platform alone Show less



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Content Creator

  • 2020 - Present

  Independent creator on the TikTok platform with 165K+ followers. Content mainly features original sketch comedy, but also includes daily life videos and showcasing original music. ⬇️ 💡 Building a growing and a dedicated audience of 150K+ followers 💡 Ideating, scripting, acting in, editing, and producing original sketches and videos that have amassed over 8.7M likes 💡 Working with brands to strategize and produce creative video ads Independent creator on the TikTok platform with 165K+ followers. Content mainly features original sketch comedy, but also includes daily life videos and showcasing original music. ⬇️ 💡 Building a growing and a dedicated audience of 150K+ followers 💡 Ideating, scripting, acting in, editing, and producing original sketches and videos that have amassed over 8.7M likes 💡 Working with brands to strategize and produce creative video ads



Untamed Planet

• Computer Games
• 1 - 100 Employee

• Marketing & Content Manager

  • Nov 2021 - Nov 2022

  Marketing Manager focused on storytelling, creative content, campaigns, community building, and partnerships dedicated to empowering the next generation of conservation heroes all over the world through gaming. [SOCIAL MEDIA & CREATIVE CONTENT] 💡 Formulating and overseeing the execution of social media marketing campaigns surrounding Roblox conservation challenges that have led to the raising of $20,000+ to date for 3 different conservation projects via gameplay 💡 Ideating, scripting, editing, composing for, and producing social media content (including but not limited to memes, explainer videos, infographics, BTS content, trend-based videos) leading to an 800% increase in Twitter followers 💡 Conducting audience research and defining different "Player Personas" and "Audience Avatars," enabling more strategic and targeted marketing efforts 💡 Ideating and putting together creative briefs & pitch decks with original marketing campaign concepts, company taglines, video scripts, community initiatives, as well as community analyses & impact reports that are then presented to company partners and potential investors 💡 Copywriting/copyediting social media content, blog posts, website content, headlines, etc. 💡 Composing original scores and creating original sounds for the company's games on Roblox [COMMUNITY MANAGEMENT] 💡 Ideating and executing creative community initiatives to engage two separate Discord communities that grew to 10,000+ combined members 💡 Serving as a face of the community and leading events in the server to boost member activity and retention [INFLUENCER MARKETING] 💡 Researching and connecting with brand-aligned influencers in the space 💡 Strategizing, coordinating, and overseeing the execution of these partnerships [PROJECT MANAGEMENT] 💡 Serving as company's rep in communication with outside agencies to oversee the development of higher-level branding guidelines, branded merchandise, game trailers, and other digital marketing assets Show less



Bizzuka

• United States
• Marketing Services
• 1 - 100 Employee

• Content Marketing Specialist | Sales Representative

  • May 2019 - Jan 2022

  I help mid-size business owners increase leads, revenues, and profit margins without scaling their sales force or ad spend. Services I provide include: 💡 Buyer persona research and development💡 Performing competitive analyses💡 Scripting and producing video content to enhance clients' online presence💡 Sourcing ideas for and executing lead generation efforts including blog posts, e-books, email drip sequences, and lumpy mail campaignsIn addition to providing the above services, I often fill the roles of customer service and project management, and I am responsible for the sale of digital marking & web design services and products. Show less

• Marketing and Sales Intern

  • May 2018 - Apr 2019

  Sales of digital marketing and web design services. Personally generated over 60% of the company's sales for a summer marketing initiative in a four week period. Generated competitive analyses and interviewed clients to prepare buyer persona research.



MusicalWriters.com

• United States
• Performing Arts

• Marketing and Community Intern

  • Jun 2019 - Aug 2019

  Generated new sales and marketing strategies for the site's paid MainStage membership services. Strategies ranged from social media content marketing to ideating and outlining online courses to brainstorming new packages based off of buyer persona research. Generated new sales and marketing strategies for the site's paid MainStage membership services. Strategies ranged from social media content marketing to ideating and outlining online courses to brainstorming new packages based off of buyer persona research.



Vector Marketing

• India
• Graphic Design
• 1 - 100 Employee

• Assistant Manager | Independent Sales Representative

  • May 2015 - Aug 2017

  As an Assistant Manager: Recruited and trained future sales leaders for the company and led team meetings. As an Independent Sales Representative: Marketed CUTCO cutlery and generated over $80,000 in business in three summers. Maintained relationships with past customers while increasing customer base. Attended leadership conferences and trainings, established clientele, and acquired over 400 referrals. Number one rep in district office for the summers of 2015 and 2016. At one point achieved ranking of number six in the country. Show less



Bizzuka, Inc.

• Summer Digital Marketing Intern

  • Jun 2013 - Aug 2013

  Assisted in marketing tasks, managed customer information on company's CRM Assisted in marketing tasks, managed customer information on company's CRM