Caroline Moore

Brand Manager (Merchant Gourmet) at Leathams Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Skills

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5.0

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Carly Smith

Caroline is very enthusiastic, with a great creative eye. She has built strong relationships with the sales team and strives to deliver results for them through er trade marketing executions

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Credentials

  • Chartered Institute of Marketing Professional Certificate in Marketing
    CIM | The Chartered Institute of Marketing
    Nov, 2014
    - Nov, 2024

Experience

  • Leathams Ltd
    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Manager (Merchant Gourmet)
      • May 2015 - Present

      Responsible for creating and implementing the brand campaign strategy for leading pulses & grains brand Merchant Gourmet. Managing two direct reports, this role involves budget accountability, activation and evaluation of all branded outputs across the marketing mix and management of PR, digital, design and brand ambassador agencies.

    • Trade Marketing Executive
      • Aug 2012 - May 2015

      A B2C role in £1m speciality food distributor. Coordinating branded and non-branded activities across Foodservice, Ingredients and retail channels, including a direct report and management of creative assets.

    • Assistant to Sales and Marketing Director
      • Oct 2010 - Aug 2012

      Assisting the Director of Sales and Marketing in managing his team of 25. Organising and executing events, conferences and market research on sampling activities. Overseeing design and print of marketing collateral and creating high quality PowerPoint presentations. Coordinating the company social media schedule and using CMS system to update the website.

  • Princes Limited
    • Food and Beverage Services
    • 700 & Above Employee
    • Convenience, Foodservice, Industrial Sales Secretary
      • Jun 2008 - Oct 2010

      A £1.1bn FMCG company with a portfolio of household brands. Supporting the Sales director and his team of 13 was my introduction to the food industry. Coordinating global travel, organising conferences and corporate entertainment, creating high quality PowerPoint presentations, sales reporting and daily admin made up my daily duties. I left to pursue a career in London. A £1.1bn FMCG company with a portfolio of household brands. Supporting the Sales director and his team of 13 was my introduction to the food industry. Coordinating global travel, organising conferences and corporate entertainment, creating high quality PowerPoint presentations, sales reporting and daily admin made up my daily duties. I left to pursue a career in London.

  • Paletine Engraving
    • Liverpool, United Kingdom
    • Apple Mac Operator
      • Jul 2007 - Jul 2008

      A role in the drawing department of a print tool manufacturer, using Adobe software to create digital artwork files and texture designs for the factory process. • Ensuring digital files met the strict layout specifications through proof checking finite detail. • Liaising with all departments to ensure accurate end results, whilst meeting the companies’ strict twenty-four-hour deadline policy. Working with a small, close knit group, teamwork and flexibility was important. A role in the drawing department of a print tool manufacturer, using Adobe software to create digital artwork files and texture designs for the factory process. • Ensuring digital files met the strict layout specifications through proof checking finite detail. • Liaising with all departments to ensure accurate end results, whilst meeting the companies’ strict twenty-four-hour deadline policy. Working with a small, close knit group, teamwork and flexibility was important.

  • USP Brands
    • Leeds, United Kingdom
    • PA to Directors
      • Jul 2004 - Jan 2006

      In a small golfing manufacturer, I organised conferences, meetings, events and corporate hospitality, plus designed point of sale assets for the branded golf club range. In a small golfing manufacturer, I organised conferences, meetings, events and corporate hospitality, plus designed point of sale assets for the branded golf club range.

Education

  • Chartered Institute of Marketing
    Professional Certificate in Marketing, Marketing
    2014 - 2014
  • University of Derby
    BA (hons) Illustration, Illustration, Design, Design software, Printmaking, Reportage, Life Drawing
    2001 - 2004
  • West Cheshire College
    BTEC Diploma in Art and Design Foundation Studies, Illustration and Art and Design
    2000 - 2001
  • Hilbre High School
    A levels and GCSE's, Art and Design, Communication Studies, English Literature
    1993 - 2000

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