Experience

SANS GÊNE

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• CEO & Founder

  • Sep 2020 - Present

  • Founded and raised funding for a contemporary luxury clothing startup • Created and planed the strategic direction, mission, and vision of the company • Developed the company's business plan, established marketing, influencer marketing, social media, and PR strategies, and generated a financial plan and budget • Organized and formed a comprehensive plan for pre-launch, determined ROI, planned a path for financial and community growth • In charge of making all major corporate decisions, such as manufacturing, design, marketing, and financial decisions • Manage the overall operations and resources of the company to ensure desired results are produced Show less



Gviag Beauty

• Marketing & Social Media Director

  • Dec 2019 - Aug 2020

  • Developed and evaluated the marketing plan and strategies, such as influencer, social media, and email marketing • Created and managed all advertising and marketing campaigns, promotions, and budgets • Initiated the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, tracking, analysis, and results reporting • Analyzed all advertising campaign data in order to deliver more targeted messaging, measure returns, and narrow target audience to incentivize sales • Managed all social media platforms, including posting all content, conceptualizing content, and arranging photoshoots. • Built an online community on all social platforms by posting frequent, unique, and relevant content and engaging constantly with consumers Show less



The h.wood Group

• United States
• Hospitality
• 1 - 100 Employee

• Event Promoter

  • Dec 2019 - Feb 2020

  • Utilized communication, sales, interpersonal, and networking skills to build a network of high-profile individuals to market, promote, and sell events at various venues owned by the H. Wood Group • Utilized social media and marketing skills to bring in new customers as well as sales and interpersonal communication skills to encourage them to buy and build customer loyalty in order for them to return to future events • Developed sales experience through interpersonal communication and actively selling events to clients on a daily basis • Further strengthened communication skills and built industry relationships by negotiating deals and making each client feel as if they were my only client • Enhanced time management and organizational skills while working two jobs at once and giving both the same amount of priority, effort, and importance Show less



Milken Institute

• United States
• Think Tanks
• 200 - 300 Employee

• Event Planning Internship

  • May 2019 - Aug 2019

  • Supported Beth Ginsberg (Event Planner) with end-to-end wedding, corporate, and private event logistics including scouting locations, venue research, budget planning and management, and event design. • Connected with event vendors to ensure that the timeline was met and on track to receive event rentals, event décor and printed materials • Coordinated day of event run of show and assemble staging and other displays for various events for the Milken Institute and assisting Beth Ginsberg Show less



Ronald McDonald House Charities

• United States
• Non-profit Organizations
• 700 & Above Employee

• Event Planner

  • Jan 2019 - Apr 2019

  • Independently planned organized, and hosted a fundraiser that raised $35,000 for the Ronald McDonald House Charities • Researched venues, catering, and entertainment for the event which hosted up to 150+ people • Created a crisis management plan in the event of any emergencies and compiled an event budget and schedule • Portfolio available upon request • Independently planned organized, and hosted a fundraiser that raised $35,000 for the Ronald McDonald House Charities • Researched venues, catering, and entertainment for the event which hosted up to 150+ people • Created a crisis management plan in the event of any emergencies and compiled an event budget and schedule • Portfolio available upon request



Kristen Ott, event planner

• Executive Assistant

  • Jul 2017 - Oct 2017

  • Supported Kristen Ott, Director of sales and events for Girard Diversified Interests, with planning and organizing personal and corporate events in the Austin, Texas area • Researched locations, catering and other vendors for current and future opportunities • Supported Kristen Ott, Director of sales and events for Girard Diversified Interests, with planning and organizing personal and corporate events in the Austin, Texas area • Researched locations, catering and other vendors for current and future opportunities



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Intern

  • Aug 2013 - Jan 2014

  • Acted as assistant to President of Marketing Pamela McKay, shadowing her role managing business operations, marketing strategy, and campaigns related to products and on-air talent • Assisted coordination of local iHeart Media internal and external events, including on-site set-up and staffing • Supported broader marketing team, including fielding phone calls, filing important documents, and other requests as needed • Acted as assistant to President of Marketing Pamela McKay, shadowing her role managing business operations, marketing strategy, and campaigns related to products and on-air talent • Assisted coordination of local iHeart Media internal and external events, including on-site set-up and staffing • Supported broader marketing team, including fielding phone calls, filing important documents, and other requests as needed