Caroline Mathias

Digital Marketing Ambassador at Westminster Business School
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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LinkedIn User

Caroline is self-motivated. She is highly skilled in digital marketing strategy and content creation. I was privileged to work with Caroline as her Lecturer and Manager during a 3-month University internship programme. As a self-starter, she worked with the team in managing, designing and optimising digital content that converts to achieve set objectives. Within a team setting, Caroline is the implementer, specialist and complete finisher. She has an incredible eye for detail and a natural flair for copywriting. Caroline would be an asset to any forward-thinking digital marketing or marketing team.

Harsha Antony

Caroline is an excellent communicator and content writer. During her tenure at S P Jain, Caroline created powerful content for all marketing material, including social media, blogs, advertisements, mailers, newsletters, and brochures. Within a few months of joining the School, she took charge of all communications related to Social Media and Alumni Relations, becoming an indispensable part of the team. Her calm demeanour and enthusiasm for new ideas are her most significant assets. She is highly ambitious and has the potential for enormous growth. I'd recommend working with her for all your marketing and creative requirements.

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Credentials

  • Marketing and Communications Program
    International Business Management Institute (IBMI)
    Jun, 2021
    - Oct, 2024
  • Teaching English as a Foreign Language (TEFL)
    World TESOL Academy
    May, 2021
    - Oct, 2024
  • Enterprise Design Thinking Co-Creator
    IBM
    Apr, 2021
    - Oct, 2024
  • Enterprise Design Thinking Practitioner
    IBM
    Apr, 2021
    - Oct, 2024
  • High-Impact Business Writing
    Coursera
    Nov, 2020
    - Oct, 2024
  • Work Smarter, Not Harder: Time Management for Personal & Professional Productivity
    Coursera
    Nov, 2020
    - Oct, 2024
  • Content Strategy for Professionals Specialization
    Coursera
    Oct, 2020
    - Oct, 2024
  • Content Strategy for Professionals: Capstone Project
    Coursera
    Oct, 2020
    - Oct, 2024
  • Content Strategy for Professionals: Engaging Audiences
    Coursera
    Oct, 2020
    - Oct, 2024
  • Content Strategy for Professionals: Ensuring Your Content's Impact
    Coursera
    Oct, 2020
    - Oct, 2024
  • Content Strategy for Professionals: Expanding Your Content’s Reach
    Coursera
    Oct, 2020
    - Oct, 2024
  • Content Strategy for Professionals: Managing Content
    Coursera
    Oct, 2020
    - Oct, 2024

Experience

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing Ambassador
      • Mar 2023 - Present

      - Creation, design, and publishing of meaningful content to motivate and build strong connections with community users - Video content and infographic creation, drafting compelling copy to deliver fresh and visual content, increasing traffic and leads - Conducted market research time and again to better cater to the target audience and diversify to expand the client base - Social media account planning, management and engagement to drive awareness - Daily reporting and team communication to recap campaign performance and make recommendations for next steps - Increased brand awareness with focused social media marketing strategies - Monitored and analyzed market, brand and competitor performance to proactively recommend changes to brand initiative - Planned and organized campaign logistics, tracking KPIs to evaluate performance - Reporting key market insights, leveraging findings to drive improvements - Curated tailored public campaigns for specific target audiences - Created imaginative content, using trending audio and clips to accommodate platform algorithms - Website content management, content marketing and e-mail marketing execution - Applying digital marketing strategies and techniques, search engine optimization (SEO), engaging in multi-platform marketing - Designed new and innovative social media strategies and campaigns to raise brand awareness, gain more followers and increase ROIs - Conducted research to determine target demographics, platform and brand messaging to provide best results in social media practices - Managed editorial social media calendar, strategy, ideation & execution to structure campaign and synchronise schedule - Generated reports to compare past and present strategies, forecasting probabilities for strong growth and visibility - Studied metrics to gain insight, latest trends and best practices, maintaining social media quality standard Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Student Ambassador
      • Oct 2022 - Present

      - Student administration and registration for University Open Days - Meeting schedules using excellent planning and coordination skills - Built and maintained courteous and effective working relationships - Explored and created new ways to resolve problems with processes, technology or team members to improve overall efficiency - Maintaining rapport with parents and students for career management and university knowledge - Product merchandising and inventory management - Student administration and registration for University Open Days - Meeting schedules using excellent planning and coordination skills - Built and maintained courteous and effective working relationships - Explored and created new ways to resolve problems with processes, technology or team members to improve overall efficiency - Maintaining rapport with parents and students for career management and university knowledge - Product merchandising and inventory management

    • Hospitality
    • 200 - 300 Employee
    • Head Host
      • Dec 2022 - Apr 2023

      - Protected establishments and patrons by adhering to sanitation, safety and alcohol control policies - Maintained detailed menu knowledge to assist guests with food and beverage queries and selections - Kept immediate supervisor informed of significant matters and took corrective action where possible - Communicated with kitchen staff regarding dietary requirements, wait times and product availability to expedite service during busy shifts - Proactively engaged with guests to confirm satisfaction with service, food and drinks and provided exceptional customer service - Handled customer complaints politely and professionally, escalating complex complaints to managers for assistance - Effectively carried out cash payment and credit management duties - Worked collaboratively with fellow staff, head chef and bar manager to facilitate seamless daily operations Show less

    • United Kingdom
    • Non-profit Organizations
    • Digital Ambassador
      • Nov 2022 - Apr 2023

      - Content strategy, ideation and execution - Social media account management and designing - Maintaining the editorial content calendar for social media - Implementing consistency and frequency on social media for constant engagement - Implementing monthly social media calendar campaigns - Projection of brand ideologues through compelling content, reels, video content, infographics, blogs and social captions - Consistent implementation of client feedback to demonstrate brand messaging and user-generated content - Synchronizing brand content with current social media trends Show less

    • Senior Content Developer, Corporate Communications
      • Nov 2021 - Oct 2022

      - Producing target-oriented and powerful content for all kinds of marketing material (brochures, flyers, 4-pagers, advertisements, presentations, mailers, digital ads (Google, LinkedIn), website, newsletter (internal and external) blogs and social media) - Working closely with various departments in developing the website as an effective communications tool - Content creation for the School's Social Media and Digital Marketing teams to provide posts and other content as required (SEO-friendly) - Collaboration with marketing and student recruitment teams in India, Singapore, Sydney and Dubai, working closely with the Heads of Marketing and Student Recruitment, in producing high quality marketing material - Research, brainstorm and creation of ideas to improve the overall functioning and efficiency of the Corporate Communications division - Writing, editing and proof-reading content for various marketing touchpoints and objectives - Providing fresh ideas for content-driven marketing - Teaming up with the Design Services and Video Editing teams to ensure the communication is compelling, targeted and on-point - Ensuring that all written communication adheres to brand guidelines and brand identity - Working closely with the Lead - Creative Design and other relevant parties, both internal and external, to develop a cohesive and coordinated plan for brand building across programs and the School Show less

    • Content Developer
      • Dec 2019 - Nov 2021

      - Content Planning, Creation, Editing and Designing for the Monthly Newsletter/E-Magazine - Ideation and Creation of Course Curriculum and New Product Development - Business Development, Assistance and Management - Proof Reading, Writing, Editing and Reviewing Course Curriculums, Brochures, Creatives, Question Banks, Tests, SM posts and Website content - Project Management- Faculty Engagement, Interface with the Subject Matter Experts (SME) to collate and formulate the training course content - Updating content for various Financial courses, Formatting and providing clean and edited content on the Learning Management System (LMS) - Content Check and Review for courses served at the company - Content Development for Course Curriculums, Creation of Tests, Interview Testing and Correction - Engagement and Interviews with Financial veterans, and international experts to create content relevant to multiple fields in the Financial sector, Stock Market, Data Science, Python, Emotional Intelligence, Capital Markets and Investment - Social Media Engagement - Covering Company Events and Workshops for Content Creation - Content Inventory Planning, Structuring and Consolidation Show less

    • Junior Content Partner
      • Jan 2019 - Dec 2019

      - Content creation for National and International companies. - Content Reviewing and Editing of blogs and language apps. - Content creation for language apps (artificial intelligence). - Content creation for e-mailers, inforgraphics, classifieds, blogs, websites and articles. - Creating innovative content for travel companies. - Content creation for National and International companies. - Content Reviewing and Editing of blogs and language apps. - Content creation for language apps (artificial intelligence). - Content creation for e-mailers, inforgraphics, classifieds, blogs, websites and articles. - Creating innovative content for travel companies.

    • Content Writer/Editor & Operations and Administration Executive
      • Aug 2017 - Jan 2018

      - Tailor-made content, based on the trending topics - Content-driven marketing for Sublime Stories - Content Management and Development for Sublime Stories and Be. The Solution - Content Creation to boost the Brand presence in the industry. - Fine-tuning & support in terms of keywords placement & other SEO practices - Sublime Factory Operations in terms of website management and brand display - Heading Admin and HR departments of the organization - Active support in event management and other offline activities Show less

Education

  • St. Xavier's College
    Bachelor of Arts - BA, Psychology and Sociology
    2012 - 2017
  • Digital Marketing Training Institute (DMTI Softpro)
    Diploma, Digital Marketing and Google Certification

Community

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