Caroline Martin
Senior Brand Manager at Golden Bear Toys- Claim this Profile
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Bio
Michele Hawkes
Caroline and I worked together in a demanding and highly pressured role at Aldi. From the beginning, it was clear that she was a huge asset to the team. Determined, organised, business savvy and hugely personable, Caroline consistently achieved success in delivering her products to store on time. She is calm and unflappable in a crisis, adopting a pragmatic and honest approach to resolve any situation. Her attention to detail and work ethic are key attributes to be admired, but they belie the friendly, charismatic and likeable person underneath. A real team player and fun to be around, she treats senior directors, peers, those she manages and suppliers with the same warm, respectful and honest approach. I would love to work with Caroline again and know that if she were on my team, we would be much stronger for it.
Tracy Ball
When I met Caroline it was at a point where the account she had been assigned to was under considerable business pressure, both from client side and internally. She immediately struck me as someone who, apart from the experience of her years in account management had integrity and determination. She is not phased by more demanding situations, she is a team player and consistently delivers for her team, her clients and ultimately the business she works within. She is an excellent communicator whose passion and drive comes across in her day to day work. She is highly organised and capable, leading the way on best practice with her teams. She is patient and has so much to offer in terms of experience and know-how in her field of expertise. Apart from the great work ethic she is truly a lovely person to be around, she works hard, and plays hard. She would be a great asset to any company.
Michele Hawkes
Caroline and I worked together in a demanding and highly pressured role at Aldi. From the beginning, it was clear that she was a huge asset to the team. Determined, organised, business savvy and hugely personable, Caroline consistently achieved success in delivering her products to store on time. She is calm and unflappable in a crisis, adopting a pragmatic and honest approach to resolve any situation. Her attention to detail and work ethic are key attributes to be admired, but they belie the friendly, charismatic and likeable person underneath. A real team player and fun to be around, she treats senior directors, peers, those she manages and suppliers with the same warm, respectful and honest approach. I would love to work with Caroline again and know that if she were on my team, we would be much stronger for it.
Tracy Ball
When I met Caroline it was at a point where the account she had been assigned to was under considerable business pressure, both from client side and internally. She immediately struck me as someone who, apart from the experience of her years in account management had integrity and determination. She is not phased by more demanding situations, she is a team player and consistently delivers for her team, her clients and ultimately the business she works within. She is an excellent communicator whose passion and drive comes across in her day to day work. She is highly organised and capable, leading the way on best practice with her teams. She is patient and has so much to offer in terms of experience and know-how in her field of expertise. Apart from the great work ethic she is truly a lovely person to be around, she works hard, and plays hard. She would be a great asset to any company.
Michele Hawkes
Caroline and I worked together in a demanding and highly pressured role at Aldi. From the beginning, it was clear that she was a huge asset to the team. Determined, organised, business savvy and hugely personable, Caroline consistently achieved success in delivering her products to store on time. She is calm and unflappable in a crisis, adopting a pragmatic and honest approach to resolve any situation. Her attention to detail and work ethic are key attributes to be admired, but they belie the friendly, charismatic and likeable person underneath. A real team player and fun to be around, she treats senior directors, peers, those she manages and suppliers with the same warm, respectful and honest approach. I would love to work with Caroline again and know that if she were on my team, we would be much stronger for it.
Tracy Ball
When I met Caroline it was at a point where the account she had been assigned to was under considerable business pressure, both from client side and internally. She immediately struck me as someone who, apart from the experience of her years in account management had integrity and determination. She is not phased by more demanding situations, she is a team player and consistently delivers for her team, her clients and ultimately the business she works within. She is an excellent communicator whose passion and drive comes across in her day to day work. She is highly organised and capable, leading the way on best practice with her teams. She is patient and has so much to offer in terms of experience and know-how in her field of expertise. Apart from the great work ethic she is truly a lovely person to be around, she works hard, and plays hard. She would be a great asset to any company.
Michele Hawkes
Caroline and I worked together in a demanding and highly pressured role at Aldi. From the beginning, it was clear that she was a huge asset to the team. Determined, organised, business savvy and hugely personable, Caroline consistently achieved success in delivering her products to store on time. She is calm and unflappable in a crisis, adopting a pragmatic and honest approach to resolve any situation. Her attention to detail and work ethic are key attributes to be admired, but they belie the friendly, charismatic and likeable person underneath. A real team player and fun to be around, she treats senior directors, peers, those she manages and suppliers with the same warm, respectful and honest approach. I would love to work with Caroline again and know that if she were on my team, we would be much stronger for it.
Tracy Ball
When I met Caroline it was at a point where the account she had been assigned to was under considerable business pressure, both from client side and internally. She immediately struck me as someone who, apart from the experience of her years in account management had integrity and determination. She is not phased by more demanding situations, she is a team player and consistently delivers for her team, her clients and ultimately the business she works within. She is an excellent communicator whose passion and drive comes across in her day to day work. She is highly organised and capable, leading the way on best practice with her teams. She is patient and has so much to offer in terms of experience and know-how in her field of expertise. Apart from the great work ethic she is truly a lovely person to be around, she works hard, and plays hard. She would be a great asset to any company.
Experience
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Golden Bear Toys
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Senior Brand Manager
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Sep 2021 - Present
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House of Mosaics Ltd
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Product Marketing Manager
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Mar 2021 - Sep 2021
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HANCOCKS CONFECTIONERY (UK) LIMITED
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United Kingdom
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Senior Product Marketing Manager
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Aug 2020 - Mar 2021
Lead role in shaping and driving the IB product strategy, developing category and channel strategies for product ranges and delivering strong execution plans for our key product ranges to the Hancock’s Bonds group. Accountable for best-in-class product strategy and launches from creation of Gate 1 brief for product development to delivery of compelling sell-in presentations to launching product ranges with excellence and sales and marketing toolkits. Identification of the right product focus against market growth opportunities and driving ‘right for consumer / customer’ decisions through the product development stage. Show less
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Amtico
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United Kingdom
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Wholesale Building Materials
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200 - 300 Employee
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Residential Marketing Manager
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May 2019 - Jan 2020
Played a leading role in driving the business forward through creating the full 2021 marketing strategy, this encompassed a full induction and synopsis of the company as well as a focus on both on and offline for the Residential Uniquely Amtico Brand proposition Project managed the successfully launch of strategic brand marketing initiatives for new product launches and new brand proposition Headed the UK Residential Marketing team and controlled a £1M budget, whilst maintaining key responsibility for the residential brand and marketing strategy, both on and offline for the Residential Uniquely Amtico Brand proposition Established the full marketing strategy for 2021, managing the full induction and synopsis of the business and came up with ideas to assist taking the residential sector forward Show less
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Senior Account Manager
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Mar 2017 - Apr 2019
Championed the day-to-day running of the category specific £4m client projects and management of the internal communication between key stakeholders within the SGSCo Global and Local network that supports the client activity ensuring that all objectives were met and achieved Nurtured client relationships, oversaw the account management team and led the project delivery and financial process Oversaw the management of the account team, project delivery, forecast and financial process, contributing towards Global account reviews and development plans to establish any account opportunities Restructured the teams to meet growth targets, with additional responsibility for recruiting and inducting members of new staff and taking team from 4 – 13 Led the pre-qualification of customer briefs, asset collation, production planning, briefing, trafficking, review, approval, and dispatch of artwork with adherence to all production and quality control processes in studio Scrutinised team briefs, clarified points and anticipated any issues before allocating to the nominated resource using an online management system Played a key role in coordinating, distributing and managing creative and production artwork through the studio liaising with operations to agree and secure required resource Established SOP ‘Standard Operating Procedure’ for the SC Johnson account along with client specific workflow / process documents for the account management team to adhere to Acted as the Regional Account Director for SC Jonson account, helping to grow the business from £4m to £5.5m through additional selling and upselling Managed the team of 13, overseeing training and development, monitoring performance and conducting annual reviews and appraisals Show less
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Grafton International
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United Kingdom
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Wholesale Import and Export
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1 - 100 Employee
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Brand Controller
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Jan 2016 - Jan 2017
Challenged with devising a brand strategy for a newly purchased Eyelash Brand, taking the lead to identify commercial needs, compiling and executing exit plan for poor selling SKUs Oversaw the full Marketing and packaging re-brand of the new product range for relaunch into relevant markets, supporting the successful growth of the new brand into each sales channel, executing new product development plan, new supply base and P&L to that effect Ensured that an exit plan established and executed for the poor selling lines across the complete product offering, ensuring that all organisational objectives were met and achieved Led the new brand identity, ensuring that brand guidelines were devised along with NPD Plan completed that was launched early 2017 Drove NPD to increase the brand forecast by £250k within the first 6 months, with a minimum 70% GM, forecasting double the current brand value on-line, whilst establishing the salon base Worked alongside Departmental Managers to establish rebrand requirements and devise a key budget, ensure product quality, costs and regulatory compliance are maximised across the range Liaised with the newly sourced supply base daily from the UK to Far East to ensure all elements of the projects are in place: cutter guides, printer information, artwork approvals, and timelines Executed key messaging throughout the packaging and on-line with the new brand identity pulling in the heritage of the brand based at Pinewood Studios, London Established pricing and presentation tools for all sales channels alongside strong brand promotions, working alongside the Education Manager to develop and support a strong education plan for the brand Created new courses and enhanced the training plan which was executed throughout the Regional Educators and overseas distributors Project and finance managed refurbishment of Head Training venue at Pinewood Studios, bringing the new brand to life in preparation for on-site relaunch press event Show less
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SUN BRANDING SOLUTIONS
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United Kingdom
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Design Services
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1 - 100 Employee
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Aldi Brand Manager
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Jan 2012 - Jan 2016
Championed the management of the complete design development and artwork process for Aldi Core products, working on many core categories across the Aldi offering Led various rebrands for their Fresh Produce, Home Baking, Eggs, Condiments, Meats and Bakery lines, ensuring that an extensive brand plan was established and executed for their Seasonal Confectionery, Biscuits and Cakes (Easter, Halloween and Christmas) Tasked with managing the creative design agencies, establishing detailed design briefs, controlling design timelines and costs Held full responsibility for developing new designs which were in line with the market place and competitor set, in accordance to the Aldi brand guidelines and suitable for the packaging/product format Approved key designs throughout the artwork/repro process, working closely with account managers to ensure the artwork files were fully approved, printable, and released to the printer in a timely manner Challenged with liaising with the supplier contacts daily to ensure all elements of the projects were in place, including cutter guides, printer information, pack copy, artwork approvals, and timelines; and to agree launch dates Required to provide pre-tender reports for Aldi Buying, which include evaluation of current Aldi packaging against its key competitors and providing recommendations on improvements Liaised directly with the Aldi Buying Directors and buying assistants, providing excellent client service and ensuring they are kept up to date with product launches Show less
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Yale UK
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United Kingdom
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Machinery Manufacturing
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1 - 100 Employee
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EMEA Marketing Manager
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May 2010 - Nov 2011
Ultimately responsible for brand and marketing communications strategy, both on and offline for the Yale brand across EMEA businesses. Ultimately responsible for brand and marketing communications strategy, both on and offline for the Yale brand across EMEA businesses.
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Thomas Plant (Birmingham) Limited
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United Kingdom
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Marketing Manager - Interim position for maternity cover
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May 2009 - Mar 2010
Brand/Marketing for Kitchenware products. Responsible for all PR, Marketing, Product Brand Packaging for over 3000 skus. Executing two large Exhibitions in the UK and Germany. Brand/Marketing for Kitchenware products. Responsible for all PR, Marketing, Product Brand Packaging for over 3000 skus. Executing two large Exhibitions in the UK and Germany.
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Integra Products
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United Kingdom
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Senior Product Manager
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Nov 2005 - Mar 2009
Responsible for planning, development and implementation of new products in the Poles category to ensure profitability of the category and maximise sales. Developing strong and cohesive product category rationale, analysis and drawing relevant insights that support the range distribution and NPD. Responsible for planning, development and implementation of new products in the Poles category to ensure profitability of the category and maximise sales. Developing strong and cohesive product category rationale, analysis and drawing relevant insights that support the range distribution and NPD.
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European / Senior Product Manager
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Nov 2001 - Oct 2005
Responsible for planning the product ranges for the Window Fashions category, working alongside the Sales and Marketing Director and the Global Strategic Business Unit teams to set up and implement the local market strategy for the product category. Product Planning - Creating and delivering the ideal, rational, global range of products within the relevant markets. Responsible for planning the product ranges for the Window Fashions category, working alongside the Sales and Marketing Director and the Global Strategic Business Unit teams to set up and implement the local market strategy for the product category. Product Planning - Creating and delivering the ideal, rational, global range of products within the relevant markets.
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Education
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Queen Elizabeth Mercian School
Community
