Caroline Maleyran

SEO Consultant & Solution Expert at eTeamsys SA
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Contact Information
us****@****om
(386) 825-5501
Location
Hettange-Grande, Grand Est, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Elementary proficiency
Skills

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Laureline Prucher

Qu'il s'agisse de stratégie, de chiffrages de projets, de restructuration des processus et offres, et de gestion d'équipes... notre résolveuse compulsive de problèmes et/ou freins de fonctionnement est sur tous les fronts. Au jour le jour comme à long terme, Caroline est un soutien sans faille dans une équipe et à l'échelle d'eTeamsys. Analytique et orientée client, elle possède un panel de connaissances techniques extrêmement large (développement web, SEO, SEA, CM, design, UX, emailing, CRM...) qui lui permet de composer ses stratégies digitales en fonction du besoin réel des clients. Loyale, minutieuse et particulièrement tenace, il suffit d'arriver avec un problème pour qu'elle sorte 3 solutions. Sa capacité stratégique et sa vision à long terme ont déjà fait leurs preuves maintes fois, tout comme sa minutie à mener à bien ses missions.

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Credentials

  • Formation Google Analytics : analyse du trafic
    Udemy
    Sep, 2022
    - Nov, 2024
  • Google Tag Manager : la formation express
    Udemy
    Sep, 2022
    - Nov, 2024
  • LinkedIn : Le social selling
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Business Manager
    Facebook
    Sep, 2020
    - Nov, 2024
  • Copywriting
    LiveMentor
    Nov, 2017
    - Nov, 2024
  • Inbound
    HubSpot Academy
    Dec, 2020
    - Nov, 2024
  • Inbound marketing
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • L'E-mail Marketing
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • Sales Enablement
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • Objectives-Based Onboarding
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Growth-Driven Design
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Sales Hub de HubSpot
    HubSpot Academy
    Dec, 2021
    - Nov, 2024
  • Certification pour le programme Partenaires Solutions de HubSpot
    HubSpot Academy
    Nov, 2021
    - Nov, 2024
  • Marketing Hub de HubSpot
    HubSpot Academy
    Oct, 2021
    - Nov, 2024
  • HubSpot Reporting
    HubSpot Academy
    Sep, 2022
    - Nov, 2024
  • Sales Hub Implementation
    HubSpot Academy
    Sep, 2022
    - Nov, 2024
  • Certification Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Sep, 2022
    - Nov, 2024
  • CMS Hub Implementation
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Client Management
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Developing a Sales Plan
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Guided Client Onboarding
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • HubSpot CMS pour les Marketeurs
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Implémentation du Marketing Hub
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • La Méthodologie de Vente Sans Frictions
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Certification Google Ads pour la publicité sur le Réseau de Recherche
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Nov, 2024

Experience

  • eTeamsys SA
    • Luxembourg
    • Advertising Services
    • 1 - 100 Employee
    • SEO Consultant & Solution Expert
      • Oct 2022 - Present

      🧩 Key tasks :• SEO consultant: Implementation of a SEO strategy for the site, and monitoring and analysis of the results over time• Offers costing: Study, develop, participate and validate the company's offers and sales strategies. • Sales team support: Control, advice and assist on existing or new solutions.• Public subsidy files: Manage and follow up subsidy requests from partner companies.• Team training: Production of sales support documents and coaching of marketing and sales teams.✨ Areas of expertise in SEO :•Organic SEO (audit, keyword studies, content strategies, netlinking) • Data analysis (Google Analytics, Tag Manager, Data Studio, Search console...) • Web (UX/UI design, CMS) Show less

    • Solution Expert Inbound Marketing
      • Aug 2021 - Oct 2022

      🧩 Key tasks: • Digital strategy: Develop action plans and specifications of client needs.• Offers costing: Study, develop, participate and validate the company's offers and sales strategies. • Digital marketing of eTeamsys : CRM, Nurturing, social selling, marketing and sales alignment• Sales team support: Control, advice and assist on existing or new solutions.• Public subsidy files: Manage and follow up subsidy requests from partner companies.• Team training: Production of sales support documents and coaching of marketing and sales teams.✨ Areas of expertise in Inbound marketing:• Organic SEO (audit, keyword studies, content strategies, netlinking) • Paid search (Google Ads, social networks, search, display, remarketing) • Social networks (Community management, social selling, boost) • Hubspot CRM (Marketing and Sales, email automation, nurturing) • Web (UX/UI design, Wordpress, Magento, landing pages) Show less

    • Solution Expert & WEB Project Management
      • Jul 2020 - Aug 2021

      🧩 Key tasks: • Digital strategy: Develop action plans and specifications of client needs.• Offers costing: Study, develop, participate and validate the company's offers and sales strategies. • Sales team support: Control, advice and assist on existing or new solutions.• WEB team support: Ensure the redaction and validation of the client's functional requirements and quality control of the websites before online golive.• Team training: Production of sales and production support documents and coaching of marketing and sales teams.✨ Areas of expertise in Inbound marketing:• Organic SEO (audit, keyword studies, content strategies, netlinking) • Web (UX/UI design, Wordpress, Magento, landing pages) Show less

    • Team Leader WEB
      • Oct 2019 - Jul 2020

      In charge of leading, coordinating, monitoring and executing web projects. Ensure that the project delivers the required products while respecting constraints in terms of duration, cost, quality, risks and benefits. Responsible for deadlines, quality, schedules and customer distribution within the team.

    • Process Manager WEB
      • Nov 2018 - Oct 2019

      Planning, coordination and monitoring of production. In charge of monitoring customer expectations while respecting constraints in terms of duration, cost, quality of the reporting, analysis of results with in mind the continuous improvement of procedures and marketing campaigns Constant research of improvement of the quality of work.

  • Lil'Town
    • Camblanes et Meynac
    • Manager
      • Oct 2017 - Oct 2018

      Lil'Town was born from our desire to showcase French-speaking crafts and creators. We want to support them and offer them a visible place to exhibit and sell their creations within an innovative and passionate community. Proud of this values ​​and the authenticity of the products, it will unveil its treasures, from meticulously hand-made jewelry to drawings by emerging artists. Lil'Town is there to be the voice of all these artists, from the urban suburbs to the heart of cities, from isolated villages to small provincial towns. We want to be a friendly place to allow all these artists to come together and share together their creations, their passion and their community. Show less

  • Smile
    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Web Project manager
      • May 2008 - Mar 2017

      Management of Tierce Maintenance Applicative project Teams Fixed-price projects for redesigning and upgrading websites Web software training SEO optimization for natural referencing Responsive websites Management of Tierce Maintenance Applicative project Teams Fixed-price projects for redesigning and upgrading websites Web software training SEO optimization for natural referencing Responsive websites

  • Inexes
    • Bordeaux region, France
    • Website manager
      • 2007 - 2008

      Implementation of sub-sites Newsletter management Creation and publication of videos on demand Implementation of sub-sites Newsletter management Creation and publication of videos on demand

  • NEMPAD
    • Montpellier region, France
    • Business manager
      • 2004 - 2006

      Retrieval of public market offers from the web and email redirection to customers Site programming in PHP/MySql and Java Script, HTML/CSS Parsing in C ++ on various websites Management of the computer network and software Control and maintenance of computers Retrieval of public market offers from the web and email redirection to customers Site programming in PHP/MySql and Java Script, HTML/CSS Parsing in C ++ on various websites Management of the computer network and software Control and maintenance of computers

  • CTIFL
    • France
    • Research Services
    • 100 - 200 Employee
    • Project manager
      • 2002 - 2004

      Implementation of protocols on physico-chemical analysis software (Unscramble, Statbox pro), management of a team of technicians, expertise with professionals (specifications, phone assistance), training and advice, technological, normative and regulatory watch (ISO, French and European regulations), drafting of commercial brochures (computer graphics) and technical documents (protocols, activity reports, functional and technical specifications) Implementation of protocols on physico-chemical analysis software (Unscramble, Statbox pro), management of a team of technicians, expertise with professionals (specifications, phone assistance), training and advice, technological, normative and regulatory watch (ISO, French and European regulations), drafting of commercial brochures (computer graphics) and technical documents (protocols, activity reports, functional and technical specifications)

  • Cemagref
    • Research
    • 1 - 100 Employee
    • PhD
      • 1998 - 2002

      Creation of image analysis methods and computer processings (Khoros, programming of mathematical algorithms), statistical studies and data analysis acquired by NMR and MRI (Statgraphics, LOCK, SPAD), supervision of 4 technicians, management of two research plans: meetings, management of delays, technical realization, scientific presentation, working perspectives Creation of image analysis methods and computer processings (Khoros, programming of mathematical algorithms), statistical studies and data analysis acquired by NMR and MRI (Statgraphics, LOCK, SPAD), supervision of 4 technicians, management of two research plans: meetings, management of delays, technical realization, scientific presentation, working perspectives

Education

  • University of Nantes
    Research Doctorate, Food industry
    1998 - 2002
  • University of Technology of Compiègne
    DEA, Chemistry
    1997 - 1998
  • Université de Technologie de Compiègne
    ingénieur, Génie biologique
    1993 - 1996

Community

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