Caroline Land
Head of Licensing and Merchandise, McLaren Racing at McLaren Racing- Claim this Profile
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Experience
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McLaren Racing
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United Kingdom
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Spectator Sports
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700 & Above Employee
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Head of Licensing and Merchandise, McLaren Racing
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Mar 2017 - Present
Licensing, Merchandise, Supply Chain and strategic partnerships. F1, Cycling, Indy, Heritage Licensing, Merchandise, Supply Chain and strategic partnerships. F1, Cycling, Indy, Heritage
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Motorsport.com, Inc.
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Buying & Sourcing Director
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Apr 2016 - Oct 2016
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Branded Sports Merchandising
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Sporting Goods Manufacturing
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1 - 100 Employee
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Head of Buying and Sourcing
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Nov 2012 - Apr 2016
Branded is a PUMA company that designs, develops and distributes Teamwear, Replica and Fanwear licensed sports merchandise. We collaborate closely with leading global brands to make sure their values are communicated in the most efficient way. We manage and develop the relationships with our Assets (Scuderia Ferrari, Mercedes AMG Petronas F1 Team, Red Bull Racing, Force India, Renault F1, Haas F1 Team, Manor F1, BMW) to establish strategic expansion into global markets and deliver sales growth across our distribution network, direct to retail, ecom and sponsors divisions. Managing the Buying and Global Sourcing teams to deliver financially and commercially successful product ranges across apparel, accessories, bags, hard items and sub licensed specialist areas for brand performance in ever changing markets. I am strengthening my commercial judgement and gaining valuable experience in the evaluation of foreign markets, global opportunities and developing strategies for brand building and brand extension.
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London 2012 Olympics & Paralympics
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United Kingdom
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Entertainment Providers
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Operations Manager
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Jul 2012 - Oct 2012
Olympic Park Operations Manager, in venue retail Olympic Park Operations Manager, in venue retail
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First Mate and Hostess
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Jul 2011 - Jul 2012
First Mate and Hostess on board 45ft luxury Catamaran sailing in the Caribbean First Mate and Hostess on board 45ft luxury Catamaran sailing in the Caribbean
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Crew Clothing Co
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United Kingdom
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Retail
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1 - 100 Employee
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Senior Buyer - Menswear and Childrenswear
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Oct 2008 - Aug 2011
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Fat Face
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United Kingdom
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Business Consulting and Services
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Menswear Assistant Buyer 2006-2008, Marketing Dept 2003-2006
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Jan 2003 - Oct 2008
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Harrods
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United Kingdom
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Retail
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700 & Above Employee
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Fashion Office Assistant / International Designer Room Buyers Admin
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Jun 2000 - Sep 2001
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Education
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Bournemouth University
BA Hons Retail Management, Buying, Merchandising, Marketing