Caroline Kumi

Product Lead SEO at Journey Group
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm, Stockholm County, Sweden, SE
Languages
  • Svenska Native or bilingual proficiency
  • Engelska Professional working proficiency
  • Franska Elementary proficiency

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5.0

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Percy Werner

Caroline började på MedFilms säljavdelning under hösten 2017. Under sin tid på MedFilm har hon visat framfötterna och varit en exemplarisk marknadsansvarig och även säljare. Hon har startat upp och tagit ansvar för en ny marknadsavdelning, nya säljprocesser, marknadsföringsmål, annonserat via sociala medier, tagit fram fysiska produkter och framförallt styrt hela bolaget att bli mer digitalt inriktat genom att optimera webbplatsen, allt detta har lett till goda resultat. Hon fick en rejäl utmaning, jobba 75% med marknad och 25% med försäljning, värt att nämna är att dessa 25% försäljning var hela den norska marknaden, imponerande. Som person tror jag inte ni kan hitta någon som är mer positiv, social, lojal, ordningsam och målmedveten än Caroline och om jag själv var arbetsgivare skulle jag värdera detta högre än något annat! Jag ger mina allra bästa rekommendationer. Caroline kommer utan tvekan att vara en tillgång för ert företag.

Hanna Isacson

Med sitt passionerade driv och vassa kompetens är ingenting omöjligt för Caroline. Hon är mycket duktig på kommunikation och sälj och hennes härliga personlighet smittar av sig. En person att lita på i vått och torrt. Skickar mina varmaste rekommendationer.

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Credentials

  • Google Tag Manager Fundamentals
    Google Digital Academy (Skillshop)
    Mar, 2021
    - Oct, 2024
  • Google Analytics Advanced
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Oct, 2024
  • Google Analytics for Beginners
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Oct, 2024
  • Inbound Certified
    HubSpot Academy
    Nov, 2019
    - Oct, 2024

Experience

    • United States
    • Design Services
    • Product Lead SEO
      • Feb 2022 - Present

      Journey design, code, communicate and market great brands and companies to the world. Compiled by a team of passionate people, blending creativity with an entrepreneurial outlook. We are Journey, your next digital agency!

    • SEO Strategist
      • Sep 2021 - Feb 2022

    • Sweden
    • Advertising Services
    • SEO-specialist
      • Aug 2018 - Sep 2021

      Raw Digital was founded in 2012 as a data driven performance agency, specialized in SEM, SEO, CRO and web analytics. In september 2021, Raw Digital and Omega Media merged into Journey Group. Raw Digital was founded in 2012 as a data driven performance agency, specialized in SEM, SEO, CRO and web analytics. In september 2021, Raw Digital and Omega Media merged into Journey Group.

    • Sweden
    • Information Services
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2017 - Jul 2018

      MedFilm is an innovative IT company which provides patient information through 3D animated films to hospitals in Scandinavia. As the marketing manager at MedFilm, I got the opportunity to build the marketing department and create marketing strategies that continuously will build MedFilm as a brand. Working with a young brand has taught me how to reach favorable results and KPI's with a minimal budget, great structure, and lots of creativity. I brought in leads through through various activities such as social media marketing, newsletters, email marketing, and the website. I proved to myself that I got great organizational skills and that I can trust my ability to plan and prioritize where to put the money and efforts to reach set goals. Show less

    • Italy
    • 1 - 100 Employee
    • Admission Expert
      • Mar 2017 - Aug 2017

      Working as an Admission Expert for the Au Pair program meant being in charge of the application process for young women and men in the ages of 18-30. Responsibilities also included being in daily contact with international partners in England, USA, New Zeeland, France, and Spain to make sure our Swedish applicants would have a safe and enjoyable stay abroad. As an Admission Expert I had full responsibility for the program which included duties such as customer care, budgeting, communication and cooperation with international partners, meetings with parents and young adults, crisis management, presentations at events, and much more. I also had the responsibility to meet our annual goals and to make the customer journey more efficient by evaluating and improving processes that could be automated or streamlined. My engagement and great enthusiasm in the previous roles gave me the opportunity to development within the company and take on more responsibility and exciting challenges. Show less

    • Program Specialist
      • Oct 2016 - Mar 2017

      While working as a Program Specialist I was responsible for giving prospects and customers the right expectations before their trips with STS. I was the first point of contact for two out of four programs - STS Language Schools and STS Au Pair - and connected with potential customers through phone calls, fairs, webinars, and meetings.

    • Program Assistant
      • Aug 2016 - Oct 2016

      While I was working as an Au Pair through STS Student Travel School, I instantly fell in love with the organization and the products they offered. I loved being a part of the organisation and help other young women and men to fulfill their dreams of moving abroad and work with children. As the program assistant at the Au Pair department I was supporting our customers with information and inspiration as well as preparing them for the challenges that might occur while working in a foreign country. I appreciate the way STS Student Travel Schools is opening up your heart and mind for different nationalities and cultures. Show less

    • Financial administrator
      • Jun 2016 - Aug 2016

      As the financial administrator at STS, I was in charge of the bookkeeping and reporting of financial matters. I was in daily contact with our international staff at STS Language School to support them with their accounting, from various locations around the world. This was a summer job that opened up new job opportunities within the company.

    • Interviewer
      • Sep 2013 - Jun 2016

      After working as an Au Pair through STS Student Travel Schools I started to work as an interviewer for them after my return to Sweden. Planning, executing, and reporting of interviews with potential Au Pairs were my main work tasks. As an intermediary between the Au Pair and the organisation, my job was to inform and inspire others about the experience of working as an Au Pair.

    • Portugal
    • Business Consulting and Services
    • 1 - 100 Employee
    • Praktikant
      • Jan 2016 - May 2016

      Nudge is specialized within native advertising and is measuring engagement of native campaigns. As an intern, I measure the engagement of native campaigns, created content to the blog and social media channels, created, optimized, and measured ads through Facebook Ads Manager, Google Analytics, Yahoo Gemini, and Bing Ads. I also planned and implemented a Facebook strategy, recorded a weekly podcast together with the other interns, planned and hosted events with guests from companies such as The New York Times, The Atlantic, Forbes, Thrillist, Vogue, etc. During this time I gained knowledge about the importance of measuring and optimizing content on social media and I found myself having a genuine interest in digital marketing. Show less

    • Belgium
    • Real Estate
    • 1 - 100 Employee
    • Shop Assistant
      • Feb 2014 - Dec 2015

      I got the opportunity to work extra as Shop Assistant while studying marketing at the University. Main duties were to evaluate customer's needs and make sure they found products suitable for them. I loved the interaction with customers and to see them leave the store happy with their choice of products. My marketing education came in handy to better understand consumer behaviour and to efficiently promote seasonal products in the store. I got the opportunity to work extra as Shop Assistant while studying marketing at the University. Main duties were to evaluate customer's needs and make sure they found products suitable for them. I loved the interaction with customers and to see them leave the store happy with their choice of products. My marketing education came in handy to better understand consumer behaviour and to efficiently promote seasonal products in the store.

    • Sweden
    • Mechanical Or Industrial Engineering
    • 1 - 100 Employee
    • Administrative Assistant
      • Jun 2015 - Aug 2015
    • Sweden
    • Government Administration
    • 700 & Above Employee
    • Caregiver
      • Jun 2013 - Aug 2013
    • Au Pair
      • Oct 2011 - May 2013

      As an Au Pair you live with a host family and your job is to take care of the children in the family you live with. I have found these 1,5 years some of the most exciting and rewarding years of my life. My work tasks included planning of the children's activities and working as a support for the family in their everyday life. The responsibility and the trust I got me helped to grow as a person, and ever since this wonderful experience I have been dreaming about an international career. As an Au Pair you live with a host family and your job is to take care of the children in the family you live with. I have found these 1,5 years some of the most exciting and rewarding years of my life. My work tasks included planning of the children's activities and working as a support for the family in their everyday life. The responsibility and the trust I got me helped to grow as a person, and ever since this wonderful experience I have been dreaming about an international career.

    • Caregiver
      • Jun 2011 - Aug 2011

Education

  • Mindset AB
    Lönsamma kundrelationer
    2021 - 2021
  • Mindset AB
    Grundläggande projektledning
    2019 - 2019
  • Mindset AB
    Presentationsteknik
    2018 - 2018
  • Halmstad University
    Bachelor's degree, Economics with specialization in International marketing
    2013 - 2016
  • Toulouse Business School
    Exchange semester, International Management
    2015 - 2015
  • Jämtlands Gymnasium Wargentin, Östersund
    Upper secondary school, Social Sciences
    2008 - 2011

Community

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