Caroline Johnson

Director of Leasing and Marketing at Champion Real Estate Company
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director of Leasing and Marketing
      • Jan 2023 - Present

      Responsible for overseeing the implementation of leasing and marketing strategies to drive occupancy and revenue growth for Champion Real Estate's student housing portfolio. Collaborates with third-party property management team and Champion asset management division to ensure alignment with overall goals and objectives of the properties. Offers support to Investor Relations and Asset Management teams as needed. Responsible for overseeing the implementation of leasing and marketing strategies to drive occupancy and revenue growth for Champion Real Estate's student housing portfolio. Collaborates with third-party property management team and Champion asset management division to ensure alignment with overall goals and objectives of the properties. Offers support to Investor Relations and Asset Management teams as needed.

    • United States
    • Real Estate
    • 700 & Above Employee
    • Resident Services Manager
      • Oct 2020 - Jan 2023

      Report to the Community Director. Responsible for analyzing market trends, ensuring property is maintained to company standards, handling escalated resident concerns, and overseeing all leasing/renewal efforts in order to maintain occupancy goals and meet projected revenue and net income goals. — Meets monthly leased/occupancy percentage goal of 95-97% and remains ahead YOY by approx. 1.5% — Streamlines resident communication through new Resident App to increase efficiency in communication — Maintains favorable budget variance on vacancy loss by $5,000-$8,000 on monthly average

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Estimator
      • Jun 2020 - Oct 2020

      Reported to Executive Vice President of Business Operations. Responsible for analyzing labor, raw material and compound costs, and time requirements in comparison to desired profit margins in order to provide customers with quotes. — Decreased lead time on quotes from 1-2 days to less than 24 hours — Increased profit margins on quotes for various products by 5-10% — Provided excellent customer service resulting in overall increase in customer satisfaction ratings Reported to Executive Vice President of Business Operations. Responsible for analyzing labor, raw material and compound costs, and time requirements in comparison to desired profit margins in order to provide customers with quotes. — Decreased lead time on quotes from 1-2 days to less than 24 hours — Increased profit margins on quotes for various products by 5-10% — Provided excellent customer service resulting in overall increase in customer satisfaction ratings

    • United States
    • Real Estate
    • 300 - 400 Employee
    • Leasing and Marketing Manager
      • Jul 2019 - Apr 2020

      • Responsible for lease-up of 296 bed property opening August 2020• Manage social media platforms and create unique and engaging content aligned with company style and brand• Aid the Property Manager in the budgeting and execution of all strategic leasing plans • Responsible for interviewing, hiring, and on-boarding of all leasing professionals according to company policy• Plan and coordinate all on-site and off-site marketing events to increase brand awareness in the market• Analyze trends in market in order to stay ahead of competitors and Year-Over-Year trends• Manage team of leasing agents by ensuring they are trained and performing according to company policy• Responsible for design and purchase of all promotional items to drive traffic and leasing velocity• Create and foster relationships with local vendors in order to promote positive presence in the market

    • Leasing and Marketing Manager
      • Jun 2018 - Jun 2019

      • 624 bed space property• Assist the Property Manager in the recruiting, interviewing and hiring of all leasing professionals• Manage team of leasing agents by creating the schedule, approving shift changes and by ensuring punctuality, professional behavior and appropriate dress• Train and coach all leasing agents in accordance with company policies • Ensure that both Entrata and physical lease files are accurate, complete and organized• Perform monthly Lease Audits• Assist residents with the move-in and move-out processes• Assist Property Manager in the performance of turnover and financial move-outs• Maintain thorough product knowledge of the property and competition• Handle leasing inquiries, conduct tours, diligently pursue the close of each sale, perform follow ups and complete leasing paperwork with prospective residents• Submit Daily Snapshot report each evening summarizing all leasing activity for the day• Create and implement the monthly tactical marketing plan• Drive and maintain social media and online advertising campaigns• Partner with local businesses to maintain a positive presence in the community• Submit all reports within required timeframe, such as the Weekly Leasing Update, the Monthly Marketing Plan and the Market Survey• Motivate leasing staff to meet individual and team goals

    • Leasing Professional
      • Jan 2018 - Jun 2018

      • Serves as face and voice for 624 bed space property• Responsible for assisting Leasing Manager with targeted leasing initiatives • Engage in creative marketing strategies to attract new clients• Assist leasing agents with closing tactics as needed• Assist Leasing Manager with creation and implementation of monthly marketing plan• Partner with local businesses to maintain a positive presence in the community

    • Leasing Agent
      • Sep 2016 - Jan 2018

      • Demonstrated knowledge of leasing, contract details, and company policies• Toured potential residents while promoting property in a manner that satisfied clients needs• Identified problems and directed information to appropriate staff members• Developed and promoted a sense of community and community pride within the complex based on the ideals of respect and responsibility

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Sales and Marketing Intern
      • Dec 2015 - Jan 2016

      • Assisted the Executive Vice President of Sales with online marketing initiatives • Updated the company website to showcase new products • Continued to expand system for product samples used for the advertisement of the company • Assisted the Executive Vice President of Sales with online marketing initiatives • Updated the company website to showcase new products • Continued to expand system for product samples used for the advertisement of the company

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Sales and Marketing Intern
      • May 2015 - Aug 2015

      • Assisted the Executive Vice President of Sales with online marketing initiatives • Updated the company website to showcase new products • Launched and created new system for creating product samples used for the advertisement of the company • Assisted the Executive Vice President of Sales with online marketing initiatives • Updated the company website to showcase new products • Launched and created new system for creating product samples used for the advertisement of the company

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Apr 2014 - Feb 2015

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Human Resources Clerk
      • Jun 2013 - Sep 2013

Education

  • The University of Kansas
    Bachelor of Arts (B.A.), Psychology Major, Business Minor, French Minor
    2014 - 2018

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