Senior Director, Strategic Partnerships

• Nov 2022 - Present

Director, Channel and Agency Partnerships

• Jul 2022 - Dec 2022

Director, Channel Partnerships

• Jan 2022 - Jul 2022

Senior Channel Growth Manager

• Jul 2021 - Jan 2022

Channel Growth Manager

• Sep 2020 - Jul 2021

o Identify, prospect, cultivate and close new partnerships with: - Brokers - Distributors - Agencies - Sales and marketing firms - Product developers, Food scientists, Flavor Companies - Associations - Consultants - Incubator groupso Create new solutions and tools that solve business challenges and needs for our channel partnerso Manage channel partners relationships to ensure data efficacy and understanding, product satisfaction and education of the data measures - creating genuine value for clients to help grow their business and expand SPINS’ capabilities Show less

Volunteer

• Mar 2020 - Present

It has been an honor to volunteer my time with the Family Farmed and Naturally Chicago network to assist in business landscape assessments, presentation decks and two new website launches. I am currently working with the local Chicago team to launch the 2020 Virtual GoodFood Financing & Innovation Conference. Check out the beautiful new website and apply to be a sponsor or participate in the incredible Pitch Slam! It has been an honor to volunteer my time with the Family Farmed and Naturally Chicago network to assist in business landscape assessments, presentation decks and two new website launches. I am currently working with the local Chicago team to launch the 2020 Virtual GoodFood Financing & Innovation Conference. Check out the beautiful new website and apply to be a sponsor or participate in the incredible Pitch Slam!

Business Development Manager

• Jul 2019 - Aug 2020

o Increased agency marketing and new business outreach by 10x in 6 months o Created a new tool to measure internal ROI on every business project to analyze cost and time savings across all departments, resulting in 40% internal labor cost savings o Implemented new CRM database and lead generation strategy resulting in 450 new prospects in 4 months; created sales toolkit that secured 10+ new business presentations o Set qualitative KPIs and measurement standards for every department deliverable, something the agency has never done in its 20-year history o Oversaw the largest agency pipeline of new business prospects – managed 8+ projects at one time Show less

Senior Account Executive

• 2018 - 2019

o Oversaw the second and third largest clients at the agency, Constellation Brands and Ocean Spray – managed a budget that exceeded $2M annually o Worked with brand managers, sales reps and distribution teams to create curated, hyper-local field marketing programs that delivered a 15% average increase in brand awareness per market and a 20% increase in Constellation Brands’ beer portfolio sales across eastern and central business units over 1 fiscal year o Managed 30+ field marketing staff and programs at one time, including all field communication, hiring, training, payroll, incentives and local events/sponsorship opportunities o Proactively identified relevant category trends by creating competitive analysis reports, new account growth opportunities and brand partnerships Show less

Founder/Certified Personal Trainer and Chef

• 2016 - 2019

Founder and CEO of my own personal training and personal chef business. Assisted clients in creating healthier, physically active lifestyles through exercise and dietary choices. o Managed 10-15 clients on a weekly basis across various private personal training facilities. Tripled client base in 12 months. o Responsible for client retention, business finances and career development -- relevant and up-to-date industry certifications to maintain ACE Personal Training credentials o Oversaw and managed 3 employees and 8 personal food prep clients each week – built custom meal plans, grocery lists and dietary recommendations Show less

Founder

• 2017 - 2018

Founder of a start-up beverage company, Clean Cocktails, that created low-glycemic, non-alcoholic cocktail mixers. Founder of a start-up beverage company, Clean Cocktails, that created low-glycemic, non-alcoholic cocktail mixers.

Retail Sales Account Manager

• 2017 - 2017

o Oversaw daily management of distributor partners that serviced all grocery retail accounts – including KeHe, UNFI, and US Foods o Managed all Los Angeles area retail execution including Ralph’s, Whole Foods, and VONS o Executed and managed in-store demo activations and captured consumer insight data o Sold in product displays, branded coolers and secondary placements to target/high volume accounts, resulting in a 25% increase in secondary placements across all area retail locations o Developed and led product training sessions with distributors, account teams & store associates Show less

Publicist

• 2015 - 2016

o Managed up to 8 client PR campaigns at any given time o Organized book, media & radio tours – acquired online exposure for new book releases & coordinated with selected/targeted advertising o Consulted with clients on ROI, book sales, author brand development & creative ideas for reaching a new audience o Started and maintained the company blog, enhanced company SEO & monitored online analytics o Managed up to 8 client PR campaigns at any given time o Organized book, media & radio tours – acquired online exposure for new book releases & coordinated with selected/targeted advertising o Consulted with clients on ROI, book sales, author brand development & creative ideas for reaching a new audience o Started and maintained the company blog, enhanced company SEO & monitored online analytics

Marketing Manager

• 2014 - 2015

o Head of marketing campaigns for all books published (3600+) – primarily the 36-40 new titles each year o Launched and managed new company website; designed and executed all email marketing & social media posts, website design and online blog content o Organized advertising and marketing campaign initiatives for the company and our authors – oversaw KPIs for all marketing efforts o Established & set up a new welcome packet for each author that defined marketing services we provided o Head of marketing campaigns for all books published (3600+) – primarily the 36-40 new titles each year o Launched and managed new company website; designed and executed all email marketing & social media posts, website design and online blog content o Organized advertising and marketing campaign initiatives for the company and our authors – oversaw KPIs for all marketing efforts o Established & set up a new welcome packet for each author that defined marketing services we provided

Fulfillment, Purchasing & Inventory Manager

• 2013 - 2014

o Oversaw all e-commerce strategy and daily shipment efficiencies o Negotiated shipping rates with national vendors o Managed all customer relations o Managed all warehouse inventory - both hot and cold product. Implemented new inventory database to ensure LIFO o standards were being followed by all fulfillment staff o Managed financials for all inbound e-commerce orders o Oversaw all e-commerce strategy and daily shipment efficiencies o Negotiated shipping rates with national vendors o Managed all customer relations o Managed all warehouse inventory - both hot and cold product. Implemented new inventory database to ensure LIFO o standards were being followed by all fulfillment staff o Managed financials for all inbound e-commerce orders

Server & Bartender

• 2012 - 2013

o Participated in both opening and closing the restaurant weekly; assisted in training new employees o Maintained a professional attitude while multi-tasking in a fast-paced environment o Actively participated in a heavily team-oriented environment o Participated in both opening and closing the restaurant weekly; assisted in training new employees o Maintained a professional attitude while multi-tasking in a fast-paced environment o Actively participated in a heavily team-oriented environment

Wings Team Member

• 2009 - 2012

o Head of the Entry Point Consumer Task Force - presented consumer/user market findings to Red Bull's Atlanta Executive Team o Planned and executed 4 to 6, 6-hour work shifts every two weeks that were aimed at specific target consumer groups -- work, play, sports, party, study o Promoted Red Bull throughout my market and represented the brand at all events o Persistently used social media sites, peers, market trend reports & research to reach new consumers and come up with ways to enhance new user consumption o Participated in conference calls and team meetings to ideate around new ways to promote the brand and execute new marketing strategies Show less