Caroline Craig

Lead UI/UX Designer at UXPillow UI/UX Design Agency
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Location
London, England, United Kingdom, UK

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Experience

    • New Zealand
    • Design
    • 1 - 100 Employee
    • Lead UI/UX Designer
      • Mar 2015 - Present

      - Lead the Design team’s process and decision making including planning, prioritizing, and scheduling. - Lead and participate in concept sessions leveraging ethnographic research and design thinking. - Balance customer frictions and needs with business goals, market viability and technical feasibility - Translate customer insights into concepts, personas, user journeys, storyboards, system maps, user flows, wireframes, visual design comps and prototypes with Sketch, Adobe CS, InVision, and other tools. - Incorporate user research and usability testing to iterate on product solutions. - Collaborate effectively with multi-disciplinary teams including, Product Managers, Engineers, Marketers, and Content Strategists. - Communicate the product’s vision and articulate design decisions and trade-offs to the team, both verbally and visually. - Partner with engineering to ensure designs are properly implemented. - Work with marketing to develop brand guidelines, online advertising, and websites. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Lead UX Designer
      • Apr 2010 - Jan 2015

      - Design of mobile application screens, including navigation and workflows - Work with other designers and product managers to develop compelling design concepts using branding and style guide standards and direction - Solve design and usability challenges quickly - Design of mobile application screens, including navigation and workflows - Work with other designers and product managers to develop compelling design concepts using branding and style guide standards and direction - Solve design and usability challenges quickly

    • United States
    • Software Development
    • 300 - 400 Employee
    • Sr.UX Designer
      • Feb 2004 - Mar 2010

      I work closely with product managers, game designers, artists, and engineers on high-scope design challenges and feature sets Set clear experiential goals, follow-through on detailed design work, and ensure that your teams are set-up for success Work with other discipline leads on establishing design standards and patterns I work closely with product managers, game designers, artists, and engineers on high-scope design challenges and feature sets Set clear experiential goals, follow-through on detailed design work, and ensure that your teams are set-up for success Work with other discipline leads on establishing design standards and patterns

Education

  • UCL
    Human-Computer Interaction MSc, Design
    2006 - 2008

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