Caroline Claassen
Content Strategist at Tally Labs- Claim this Profile
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Engels Full professional proficiency
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Nederlands Native or bilingual proficiency
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Portugees Elementary proficiency
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Frans Limited working proficiency
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Duits Limited working proficiency
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Spaans Professional working proficiency
Topline Score
Bio
Amanda Perino
When I worked for Hotel V, our marketing team took a Tremento workshop with Caroline where she led the brainstorm and discussion so that our team could figure out our social media strategy. She asked thoughtful & thought-provoking questions, steered our focus when we were getting off-track, and compiled all of our ideas into solid strategy. I find her highly knowledgable and passionate about social media, and just generally an all-around easy-going person to talk to and work with, and would highly recommend her work and Tremento workshop to others. In fact, I have since recommended her to other businesses, and will continue to do so in the future.
Camilo Quiroga
Caroline did an excellent job during her project at Selina San Jose. She was super proactive and engaged with her assignment and successfuly demonstrated her abilities and knowledge to execute it. I think her set of professional skills went beyond the project while challenging herself to learn new on the go. She did a big effort to deliver a well rounded research during a short time period and based her work on relevant facts gathered within Selina and the surroundings while developing an incredible product that fulfills a real need that will benefit the business while supporting the local community. Thank you!
Amanda Perino
When I worked for Hotel V, our marketing team took a Tremento workshop with Caroline where she led the brainstorm and discussion so that our team could figure out our social media strategy. She asked thoughtful & thought-provoking questions, steered our focus when we were getting off-track, and compiled all of our ideas into solid strategy. I find her highly knowledgable and passionate about social media, and just generally an all-around easy-going person to talk to and work with, and would highly recommend her work and Tremento workshop to others. In fact, I have since recommended her to other businesses, and will continue to do so in the future.
Camilo Quiroga
Caroline did an excellent job during her project at Selina San Jose. She was super proactive and engaged with her assignment and successfuly demonstrated her abilities and knowledge to execute it. I think her set of professional skills went beyond the project while challenging herself to learn new on the go. She did a big effort to deliver a well rounded research during a short time period and based her work on relevant facts gathered within Selina and the surroundings while developing an incredible product that fulfills a real need that will benefit the business while supporting the local community. Thank you!
Amanda Perino
When I worked for Hotel V, our marketing team took a Tremento workshop with Caroline where she led the brainstorm and discussion so that our team could figure out our social media strategy. She asked thoughtful & thought-provoking questions, steered our focus when we were getting off-track, and compiled all of our ideas into solid strategy. I find her highly knowledgable and passionate about social media, and just generally an all-around easy-going person to talk to and work with, and would highly recommend her work and Tremento workshop to others. In fact, I have since recommended her to other businesses, and will continue to do so in the future.
Camilo Quiroga
Caroline did an excellent job during her project at Selina San Jose. She was super proactive and engaged with her assignment and successfuly demonstrated her abilities and knowledge to execute it. I think her set of professional skills went beyond the project while challenging herself to learn new on the go. She did a big effort to deliver a well rounded research during a short time period and based her work on relevant facts gathered within Selina and the surroundings while developing an incredible product that fulfills a real need that will benefit the business while supporting the local community. Thank you!
Amanda Perino
When I worked for Hotel V, our marketing team took a Tremento workshop with Caroline where she led the brainstorm and discussion so that our team could figure out our social media strategy. She asked thoughtful & thought-provoking questions, steered our focus when we were getting off-track, and compiled all of our ideas into solid strategy. I find her highly knowledgable and passionate about social media, and just generally an all-around easy-going person to talk to and work with, and would highly recommend her work and Tremento workshop to others. In fact, I have since recommended her to other businesses, and will continue to do so in the future.
Camilo Quiroga
Caroline did an excellent job during her project at Selina San Jose. She was super proactive and engaged with her assignment and successfuly demonstrated her abilities and knowledge to execute it. I think her set of professional skills went beyond the project while challenging herself to learn new on the go. She did a big effort to deliver a well rounded research during a short time period and based her work on relevant facts gathered within Selina and the surroundings while developing an incredible product that fulfills a real need that will benefit the business while supporting the local community. Thank you!
Credentials
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Influencer Marketing Fundamentals
Lynda.comOct, 2016- Nov, 2024 -
C.C. Chapman: Content Marketing and the Art of Storytelling
Lynda.comSep, 2016- Nov, 2024 -
Content Marketing Fundamentals
Lynda.comSep, 2016- Nov, 2024 -
Content Marketing: Staying Relevant
Lynda.comSep, 2016- Nov, 2024 -
Shane Snow on Storytelling
Lynda.comSep, 2016- Nov, 2024
Experience
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Tally Labs
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United States
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Blockchain Services
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1 - 100 Employee
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Content Strategist
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Jun 2022 - Present
Overseeing the strategy and execution across all of the Tally Labs social channels leading up to Jenkins the Valet’s Bored & Dangerous, Azurbala, and beyond! Overseeing the strategy and execution across all of the Tally Labs social channels leading up to Jenkins the Valet’s Bored & Dangerous, Azurbala, and beyond!
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Tremento
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Netherlands
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Advertising Services
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1 - 100 Employee
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Owner & Founder
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Oct 2015 - Present
Tremento is a creative design agency by Caroline Claassen, 100% focused on hospitality and F&B Brands. We create outstanding, unique designs for hotels, restaurants, coffee shops, food brands and beverage brands. Design that is not only eye-catching but is strategic. Storytelling visual assets that SELL. Tremento is a creative design agency by Caroline Claassen, 100% focused on hospitality and F&B Brands. We create outstanding, unique designs for hotels, restaurants, coffee shops, food brands and beverage brands. Design that is not only eye-catching but is strategic. Storytelling visual assets that SELL.
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Mulligan Concept International
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United States
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Technical and Vocational Training
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1 - 100 Employee
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Social Media Consultant & Designer
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Apr 2013 - Present
I've been working for Mulligan Concept for a long time now. - Created multiple websites under which mulliganproductstape.com, which is a webshop and allows customers to pay via Paypal, creditcard, bank transfer or iDeal. Bilingual websites aswel. - Did a marketing campaign from A to Z for the Mulligan Student Event, which was an event held in Utrecht in 2015. I did all the marketing for the event, from social media to the webdesign, videos, event pages, research, poster and flyer design and so on. There were 400 tickets available: it was SOLD OUT. - Maintenance of social media pages like Facebook. Show less
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Art Curator
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Oct 2021 - May 2022
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Selina
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United Kingdom
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Hospitality
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700 & Above Employee
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Marketing Graduation Intern
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Feb 2018 - Apr 2018
As a marketing intern at Selina I worked on my own project (which sufficed as my graduation project for my bachelor Communication & Multimedia Design). My challenge was to create a content marketing strategy, based upon research, on how to increase the occupancy and stay rate of Selina San José. This ended up to be expeditionchepe.com, an online platform with 8 different walking routes around the city. I made partnerships with over 15 establishments (mainly restaurants), took photos at their properties, interviewed the owners, wrote articles, made the whole website, made PDF walking guides, designed all banners, flyers and the complete Instagram campaign (@expeditionchepe) and so on. Selina is the fastest growing hospitality brand in Latin- and South-America, soon going global. Show less
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Groen & Kool BV
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Netherlands
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Advertising Services
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1 - 100 Employee
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Junior Vormgever
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Mar 2017 - Aug 2017
Bij Groen & Kool ben ik sinds maart 2017 actief als junior vormgever. Ik werk en denk mee aan de verschillende projecten die binnen komen en ondersteun waar nodig. Bij Groen & Kool ben ik sinds maart 2017 actief als junior vormgever. Ik werk en denk mee aan de verschillende projecten die binnen komen en ondersteun waar nodig.
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VANLIER
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Netherlands
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Retail Apparel and Fashion
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1 - 100 Employee
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Social Media Consultant
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Feb 2014 - Apr 2017
- Consult Van Lier shoes about their (social) media platforms - Maintain and grow their Instagram account - Photoshoots in London, Amsterdam, The Hague and Utrecht - Video commercial in the Netherlands - Social media campaign 'The Stories Behind Van Lier'. I created the whole campaign, maintained contact with customers, etc. We filmed interviews in the stores and gathered interviews via social media: stories from the customer of Van Lier about the brand. Directing and editing of the videos was also in my hands, same goes for the distribution. Results were bigger than expected, with a large reach and more interviews than planned. Show less
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WINDTOWN
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Netherlands
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Travel Arrangements
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1 - 100 Employee
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Marketing Intern
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Aug 2016 - Feb 2017
As a marketing intern in Windtown I worked/am working on the following products: - Marketing communication research - Content marketing plan - Content creation: photography, video, articles - Redesign graphic design work As a marketing intern in Windtown I worked/am working on the following products: - Marketing communication research - Content marketing plan - Content creation: photography, video, articles - Redesign graphic design work
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Webdesigner
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Feb 2012 - Dec 2014
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Journalist
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Sep 2012 - Jun 2013
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Schrijver
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Apr 2011 - Dec 2011
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Education
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2014 - 2018
Hogeschool Utrecht
Communication and Multimedia Design, 9.0 -
2017 - 2018
Universidad San Pablo-CEU
Minor, Marketing and communication -
2014 - 2014
University of the Arts London
Graphic Design, Graphic Design -
2008 - 2014
Maurick College
VWO, Cultuur & Maatschappij
Community
