Caroline Chapman
EMEA Field Marketing Manager at Impartner Software- Claim this Profile
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Bio
Victoria Foster
Caroline and I have worked together for several years. She is proactive, a great team player, and has a keen eye for detail. She is organised, a great communicator, and a real pleasure to work with!
Usman Tariq Janjua
Working with Caroline has been a pleasure. Caroline has for many years helped the Nordic team with marketing related activities such as activity planning, mail out campaigns, case studies, planning international events and execution of them and budgets. Caroline always smiling approach to all matter of here job just helps getting even boring task done in fast manner. I wish Caroline the best in future.
Victoria Foster
Caroline and I have worked together for several years. She is proactive, a great team player, and has a keen eye for detail. She is organised, a great communicator, and a real pleasure to work with!
Usman Tariq Janjua
Working with Caroline has been a pleasure. Caroline has for many years helped the Nordic team with marketing related activities such as activity planning, mail out campaigns, case studies, planning international events and execution of them and budgets. Caroline always smiling approach to all matter of here job just helps getting even boring task done in fast manner. I wish Caroline the best in future.
Victoria Foster
Caroline and I have worked together for several years. She is proactive, a great team player, and has a keen eye for detail. She is organised, a great communicator, and a real pleasure to work with!
Usman Tariq Janjua
Working with Caroline has been a pleasure. Caroline has for many years helped the Nordic team with marketing related activities such as activity planning, mail out campaigns, case studies, planning international events and execution of them and budgets. Caroline always smiling approach to all matter of here job just helps getting even boring task done in fast manner. I wish Caroline the best in future.
Victoria Foster
Caroline and I have worked together for several years. She is proactive, a great team player, and has a keen eye for detail. She is organised, a great communicator, and a real pleasure to work with!
Usman Tariq Janjua
Working with Caroline has been a pleasure. Caroline has for many years helped the Nordic team with marketing related activities such as activity planning, mail out campaigns, case studies, planning international events and execution of them and budgets. Caroline always smiling approach to all matter of here job just helps getting even boring task done in fast manner. I wish Caroline the best in future.
Credentials
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CIM Post Graduate Marketing Diploma
Chartered Institute of Marketing
Experience
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Impartner Software
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United States
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Software Development
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100 - 200 Employee
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EMEA Field Marketing Manager
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Jun 2022 - Present
Responsible for marketing activities to help grow the business in the European market. Working closely with regional sales and global marketing to execute and localise effective lead generation campaigns to increase the pipeline. Including, digital campaigns, events, social media, and co-marketing activities with partners, reporting on ROI and effectiveness. Responsible for marketing activities to help grow the business in the European market. Working closely with regional sales and global marketing to execute and localise effective lead generation campaigns to increase the pipeline. Including, digital campaigns, events, social media, and co-marketing activities with partners, reporting on ROI and effectiveness.
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Exclaimer
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Channel Marketing Manager
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Aug 2021 - May 2022
Responsible for channel marketing programs, including channel communications, social media, launching Partner Relationship Management platform and creation of sales and partner enablement assets, MDF process and co-marketing lead generation campaigns. Responsible for channel marketing programs, including channel communications, social media, launching Partner Relationship Management platform and creation of sales and partner enablement assets, MDF process and co-marketing lead generation campaigns.
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Ergonomic Solutions
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United Kingdom
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Retail
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1 - 100 Employee
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Channel and Direct Sales Marketing Manager
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Jul 2017 - Jul 2021
Responsible for the creation, implementation and management of channel marketing programmes to support company strategy and sales targets. Working with strategic alliances, channel sales and forming strong relationships with distributors, resellers and technology partners, to support the distribution and sales of our products and services. Including: management of the partner programme and portal, MDF funds and co-marketing campaigns, building brand awareness and ensuring the correct representation of our capabilities and products throughout the channel network. Show less
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Toshiba Global Commerce Solutions
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United States
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Technology, Information and Internet
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700 & Above Employee
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Marketing and Communications Manager, UKI and Nordics
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Jun 2013 - Jul 2017
A stand-alone strategic and tactical role responsible for defining and executing marketing strategy, creating integrated programmes to increase awareness and generate demand for the Toshiba retail and hospitality in-store technology solutions portfolio in UK, Ireland and Nordic regions supporting direct and channel sales. Toshiba Global Commerce Solutions is the global market share leader in retail store technology, providing solutions that enable retailers to deliver enriched shopping experiences, gather actionable insights and provide a frictionless checkout through our deep retail expertise and broad portfolio of services and solutions.. Show less
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Avnet Technology Solutions
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Bracknell
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Marketing Manager, Networking and Security
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Feb 2013 - Jun 2013
Responsible for developing vendor marketing plans and managing lead generation campaigns for F5 Networks, Juniper Networks and Riverbed, to generate and drive new business through partners and resellers. Identifying and securing funding, developing campaign briefs, managing stakeholders and agencies, to execute joint campaigns. Managing the MDF budget expenditure and claims processes Responsible for developing vendor marketing plans and managing lead generation campaigns for F5 Networks, Juniper Networks and Riverbed, to generate and drive new business through partners and resellers. Identifying and securing funding, developing campaign briefs, managing stakeholders and agencies, to execute joint campaigns. Managing the MDF budget expenditure and claims processes
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BT Fresca
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High Wycombe
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Online Marketing Manager
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Sep 2011 - Sep 2012
Managed a small Online Marketing Services team, working with some of the UK's leading fashion & high street retailers. Main focus of helping clients to grown and develop their online strategies and manage effective online marketing programmes: to drive and retain website traffic, delivering value adding services to help grow ecommerce revenue streams. Looking at site conversion, marketing strategy, CRM, email & customer retention programmes, social media and analytics Managed a small Online Marketing Services team, working with some of the UK's leading fashion & high street retailers. Main focus of helping clients to grown and develop their online strategies and manage effective online marketing programmes: to drive and retain website traffic, delivering value adding services to help grow ecommerce revenue streams. Looking at site conversion, marketing strategy, CRM, email & customer retention programmes, social media and analytics
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Marketing Manager
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Jun 2008 - Aug 2011
Responsible for lead generation and PR activity, delivering targeted campaigns to retail customers and prospects. With specific focus on ecommerce and digital division BT Fresca Responsible for lead generation and PR activity, delivering targeted campaigns to retail customers and prospects. With specific focus on ecommerce and digital division BT Fresca
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Large Enterprise Marketing Programme Manager
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Dec 2007 - Jun 2008
Developing and implementing strategic marketing programmes to drive pipeline and revenue for SAP Service Industries and cross industry solutions Developing and implementing strategic marketing programmes to drive pipeline and revenue for SAP Service Industries and cross industry solutions
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Retail Industry Marketing Manager
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Jul 2006 - Jun 2007
Provide industry insight, drive demand and extend market presence through ownership and execution of an integrated retail industry-marketing plan
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Marketing Academy Programme Manager
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Jan 2005 - Jun 2006
Responsibility for the professional development strategy for the UK marketing community
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Manager
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1997 - 2004
Various roles : Marketing Communications Management of a global customer relationship programme for business execs Event Management Internal and External PR/Communications Creation of Marketing Collateral and Case Studies Various roles : Marketing Communications Management of a global customer relationship programme for business execs Event Management Internal and External PR/Communications Creation of Marketing Collateral and Case Studies
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Education
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1997 - 2001
Chartered Institute of Marketing
Post-graduate Diploma in Marketing -
CIM | The Chartered Institute of Marketing
Post-graduate Diploma, Marketing
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