Experience

Wiley Rein LLP

• Law Practice
• 300 - 400 Employee

• Public Relations and Communications Coordinator

  • Nov 2022 - Present



First Flight Venture Center

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Digital Marketing and Events Coordinator

  • Aug 2021 - Nov 2022

   Translates business vision into actionable marketing plans which has yielded improved engagement rates on social media and boosted click-through rates (CTR) on various email campaigns. -Designed and optimized the new business mailer which generated a higher inquiry rate than previous efforts. -Conceptualized the 30th anniversary PR and marketing campaign which garnered over $77K in sponsorships and ticket sales.  Oversees all marketing activations, including authoring marketing plans and preparing budget proposals up to $12K. -Confidently briefs the graphic designer to create compelling campaigns, and performs basic edits in Photoshop and Canva to expedite delivery.  Serves as the website subject matter expert performing all updates and maintenance duties on WordPress.  Manages 4 social media accounts including calendar development, creating original content, segmenting audiences, and responding to community questions. -Leverages storytelling abilities to authentically connect with target audience. -Performs social listening and creates detailed impact reports that compare brand performance against established objectives.  Assists supervisor with grant writing, and helped secure $50K in funding for First Flight from NC IDEA. -Oversees the implementation of the Federal And State Technology (FAST) grant program including planning and executing educational events.  Identifies and cultivates relationships with prestigious local media personnel, sponsors, community partners, impact startups, and entrepreneurs to expand brand awareness and business potential. Show less



Freelance

• Marketing and Public Relations Independent Contractor

  • Nov 2020 - Jul 2021

   Championed the public relations activities for 9 of Earfluence’s podcast clients, including copywriting and designing press sheets, conducting outreach, and editing articles for digital distribution. -Multitasked to deliver multiple blog and press releases per week. -Helped amplify individual business exposure to their targeted audiences using podcasts and storytelling mediums.  Collaborated remotely with cross-functional teams at Noel & Co to strategize and execute engaging video and marketing content. -Pitched and presented content ideas to 2 senior team members. -Grew knowledge on maximizing marketing strategies and budgets.  Consulted and led the content development efforts for International Focus’ website to help promote cultural understanding between the international community and the people of North Carolina’s Triangle region. -Oversaw the digital preparations for 2 virtual art fundraising events. -Partnered with the internal digital team to optimize and manage all web content in WordPress, respecting the latest SEO practices.  Analyzed data, compiled reports, and audited various digital marketing activations to identify trends and insights. -Helped to optimize the performance of future campaigns by implementing the latest SEO strategies and social media best practices.  Maintained detailed and accurate email lists by regularly cleaning up contacts and manually performing data entry duties.  Employed exceptional time-keeping skills to multi-task and meet numerous deadlines in a fast-paced, dynamic environment. Show less



Raleigh Founded

• United States
• Hospitality
• 1 - 100 Employee

• Community Coordinator

  • Mar 2020 - Apr 2021

  Co-formulated the vision, tactics, and KPIs for branded social channels and community events. -Co-established guidelines, visual templates, and best practices for Facebook and Instagram accounts that significantly boosted brand awareness efforts. - Streamlined the calendar and planning processes for creating regular and engaging blog content, seasonal events, newsletters, and the magazine. Performed market research to better define and expand the target audience, evolve service and product offerings, and optimize brand positioning. Helped oversee the operations of 4 properties especially with regards to customer experience, lead generation, and community projects. -Maintained exceptional relationships with over 1000 members and supported the increase in new memberships by documenting and following up on inquiries, providing tours, and onboarding tasks. -Supervised and trained 2 interns. Demonstrated a passion for the communications industry and a willingness to learn by multi-tasking to support other job functions as needed, refining writing style, and building more authentic interpersonal skills. Show less



Yellow Dog Bread Company

• United States
• Food & Beverages
• 1 - 100 Employee

• Baker and Administrative Assistant

  • Jan 2017 - Mar 2020

  ·​ ​ Oversaw administrative tasks, including with finances, inventory, orders, and filing ·​ ​ Managed fulfillment and delivery schedule for wholesale orders ·​ ​ Secured local and regional publications for submission of editorial pitches and content ·​ ​Worked with the pastry team to produce the majority of the business’ products ·​ ​Managed pastry production schedule to ensure tasks were executed in alignment with production volume needed ·​ ​ Oversaw administrative tasks, including with finances, inventory, orders, and filing ·​ ​ Managed fulfillment and delivery schedule for wholesale orders ·​ ​ Secured local and regional publications for submission of editorial pitches and content ·​ ​Worked with the pastry team to produce the majority of the business’ products ·​ ​Managed pastry production schedule to ensure tasks were executed in alignment with production volume needed



North Carolina Museum of Art

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Box Office Staff Member

  • Sep 2018 - Aug 2019

  • Worked with the Box Office Team to provide a good museum experience, as well as accurate information to patrons • Assisted with the sales of museum memberships, and also tickets to special events • Worked with the Box Office Team to provide a good museum experience, as well as accurate information to patrons • Assisted with the sales of museum memberships, and also tickets to special events



Alliance Medical Ministry

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Summer Intern

  • May 2016 - Aug 2016

  • Performed grant research for the Director of Development and Communications that including investigating and compiling a list of viable organizations, companies, and corporations where grant applications could be potentially submitted • Worked to investigate local businesses that Alliance Medical Ministry could partner with for specific events, fundraisers, etc. • Performed grant research for the Director of Development and Communications that including investigating and compiling a list of viable organizations, companies, and corporations where grant applications could be potentially submitted • Worked to investigate local businesses that Alliance Medical Ministry could partner with for specific events, fundraisers, etc.



North Carolina Department of Natural and Cultural Resources

• United States
• Government Administration
• 100 - 200 Employee

• Summer Intern

  • May 2015 - Aug 2015

  • Served with the Department of Special Collections to preserve and organize documents dating back to the 1840’s and created introductory abstracts for individual collections • Used analyzation and research skills to further the Archives’ understanding of various sources and documents • Served with the Department of Special Collections to preserve and organize documents dating back to the 1840’s and created introductory abstracts for individual collections • Used analyzation and research skills to further the Archives’ understanding of various sources and documents