Account Director

• Apr 2021 - Present

Account Director

• Apr 2018 - Nov 2020

Experienced in delivering strategic marketing campaigns for improving brand awareness and increasing revenue growth, delivering against commercial objectives and KPIs. Responsible for leading team delivery of core accounts and proactive evolution of key stakeholder relationships.• Utilising digital marketing analytics to inform future strategic marketing across eCRM, digital and social • Creation of targeted campaign strategies based on persona identification and user experience analysis• Responsible for financial reporting and forecasting in addition to localised project budget management• Developing new and innovative experiences for target audiences (partnership, augmented/virtual reality, voice activation)• Proactive in development of relationships with key stakeholders, responding to tenders, identifying new opportunities and securing new business

Senior Account Manager

• Oct 2016 - Apr 2018

Responsible for strategic and creative delivery of national marketing campaigns across print, social, digital and eCRM, developing account relationships and securing new business opportunities• Creation and delivery of virtual reality campaign for government networking event• Delivered national cross brand marketing campaign, translating overarching strategy into independent plans for activation, in line with localised business objectives and capabilities • Responsible for developing digital marketing strategy for eCRM, digital and social on core agency account• Collaborating with key stakeholders for analysis of campaign activity in line with KPIs• Successfully pitched for and secured £100,000 of new business

Account Manager

• Oct 2015 - Sep 2016

Responsible for delivering high profile international campaigns, in line with government OASIS objectives.• Secured high profile partnerships with sports and travel brands including The FA, Arsenal, Eurostar, P&O Ferries and Heathrow Airport for the 2016 European Championships • Responsible for strategic development and delivery of the 2016 ‘Stay Ahead of the Games’ campaign, promoting travel advice for British Nationals in line with the Foreign and Commonwealth Office advice. Working with core government stakeholders, securing high profile partnership support (Team GB) and athlete influencer activity • Responsible for managing and developing marketing strategy for over 200 brands as part of national safety campaign, working with stakeholders and policy makers

Marketing Coordinator

• Sep 2014 - Nov 2015

Responsible for developing national and regional marketing strategy and communications for the EMEA regions including: • Management of UK corporate social responsibility initiative • External agency relationship management • Copy writing for press release content, internal comms and external marketing collateral • Development of re-brand strategy as part of the international marketing team • Co-ordination of key stakeholder event at the Sky Garden London, including creation of associated collateral

Account Manager

• Mar 2013 - Sep 2014

Lead point of contact for Foreign and Commonwealth Office account, as well as DB Apparel group.• Managing and developing campaigns for 3 high street retail brands including advertising, point of sale promotions, mail order and online content• Successfully delivered 2014 World Cup Campaign, securing partnerships with high profile brands including Gatwick Airport, The FA, The FSF, as well as additional tour operators, retailers, travel and insurance brands• Responsible for managing and developing relationships with key campaign stakeholders in line with government OASIS objectives and collaboration with high profile industry representatives

Senior Account Executive

• Oct 2012 - Mar 2013

Responsible for the day to day management of the Foreign and Commonwealth Office and DB Apparel accounts.• Creation and delivery of regional and national advertising campaigns for 3 high street retail brands, including print and OOH• Collaboration with third party suppliers, including media buyers, print and events• Co-ordination of government stakeholder event, including creation of marketing collateral, management of events and networking for future business opportunities• Successful delivery of national travel advice campaign on road safety and moving overseas

Account Executive

• Apr 2011 - Oct 2012

Working on two of the agencies largest accounts my responsibilities included: - Management of the internal CRM database - Responsibility for retail brand newsletter - Delivery of Rugby World Cup Campaign 2011

Marketing Co-ordinator

• Jul 2008 - Jul 2009

Responsible for bid and tender process for all practices within a London based construction consultancy. • Coordinated successful event for 500 clients at Somerset House London • Collaborated with all levels of management to develop and deliver bid and tender responses • Promoted the company brand through attendance of national roadshow activity, including creation of supporting presentations and marketing collateral Responsible for bid and tender process for all practices within a London based construction consultancy. • Coordinated successful event for 500 clients at Somerset House London • Collaborated with all levels of management to develop and deliver bid and tender responses • Promoted the company brand through attendance of national roadshow activity, including creation of supporting presentations and marketing collateral

Peer Assisted Learning (PAL) Leader

• Sep 2007 - Jun 2008

Weekly training and facilitation of students on the BA (Hons) Marketing module 'Business Statistics and Decision Making for Marketing'. Certified as a PAL leader in 2008. Weekly training and facilitation of students on the BA (Hons) Marketing module 'Business Statistics and Decision Making for Marketing'. Certified as a PAL leader in 2008.