Caroline Bancquart

Junior Brand Manager at Ubisoft
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Contact Information
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Limited working proficiency

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Pierre Sanchez

I worked with Caroline on the Community Leaders Program for Assassin's Creed for the past year. She has been a proactive and efficient colleague, with not only her objectives in mind, but also the well being of the members of our program. Clear in her communications, she also helped me a lot getting through the latest processes when I entered the company and always added positive and constructive information.

Camille SEDANO

J'ai eu la chance de pouvoir travailler avec Caroline pendant 1 année entière, dans le cadre de son alternance chez Ubisoft. Dotée d'une créativité débordante, maîtrisant parfaitement les codes des Réseaux Sociaux / de la Gen Z / des Internets et très au fait de toute l'actualité Influence, elle a su très vite s'imposer comme une membre indispensable de mon équipe, qui a pu gérer des projets en totale autonomie, notamment sur l'une des marques les plus importantes de notre line-up : Assassin's Creed. J'ai une totale confiance en elle et la recommande sans hésiter à toute personne qui cherche une Chef de Produit Junior motivée, investie et avec des idées très originales, qui permettent de toujours se démarquer !

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Credentials

  • Data-Driven Planning
    The Trade Desk
    Mar, 2021
    - Sep, 2024
  • Marketing Foundations Certification
    The Trade Desk
    Mar, 2021
    - Sep, 2024
  • Teads ad manager
    Teads Academy
    Jun, 2020
    - Sep, 2024
  • Google Ads certification for advertising on the Search Network
    Google
    May, 2021
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2021
    - Sep, 2024
  • Google Display & Video 360
    Google
    Jun, 2020
    - Sep, 2024
  • Google Ads for advertising on the Display Network
    Google
    Apr, 2020
    - Sep, 2024
  • Google Ads for video advertising
    Google
    Apr, 2020
    - Sep, 2024

Experience

    • France
    • Computer Games
    • 700 & Above Employee
    • Junior Brand Manager
      • Sep 2021 - Present

      Junior Product Manager on Assassin's Creed, The Crew 2, For Honor, Brawlhalla, Monopoly & UNO ◾ Management: mentoring & training of a work-study student and an intern ◾ Management of new releases & live games: creation & implementation of local marketing plans (social media, influence, trade, online media, offline media, events), monitoring & analysis of the game's performance◾ Content creation: Creation or adaptation of communication tools for the market (newsletters, visuals, videos and trailers for social networks)Released games : Assassin's Creed Valhalla : Dawn of Ragnarök, Monopoly Madness, Just Dance 2023 Edition

    • Brand Manager Assistant
      • Aug 2020 - Sep 2021

      Brand Manager Assistant on Assassin’s Creed, Immortals Fenyx Rising and RabbidsJunior Brand Manager on Ghost Recon, Brawlhalla and For Honor◾ Launch campaign: Handling operational demands for the launch of Assassin's Creed Valhalla & Immortals Fenyx Rising◾ Marketing plans: Realization and participation in local marketing plans (social media, influence, trade, online media)◾ Project management: Special brand content operation management with Webedia and custom PC creation for the release of Assassin's Creed Valhalla◾ Content creation: Creation or adaptation of communication tools for the market (newsletters, visuals, videos and trailers for social networks)◾ Marketing analysis: Production and presentation of a launch postmortem to the management committee, the local subsidiary and the EMEA product managers, production of reports◾ Community Program: Autonomous management of a community program on Assassin's Creed Valhalla ◾ Social medias: Social network animation for the French brand portfolio

    • Software Development
    • 1 - 100 Employee
    • Graphic Designer and Front-end Developer (CMS)
      • Apr 2018 - Mar 2021

      Clients : Sheddaÿ, Spartum, Legoff Transports, Terraprotea◾ CMS site creation: Design and realization with full turnkey delivery for SMEs◾ Customer relationship: Support and management of the commercial relationship with customers Clients : Sheddaÿ, Spartum, Legoff Transports, Terraprotea◾ CMS site creation: Design and realization with full turnkey delivery for SMEs◾ Customer relationship: Support and management of the commercial relationship with customers

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Account Executive
      • Oct 2019 - Aug 2020

      Clients : Deliveroo, CNIEL, Shopify, Tipiak◾ Recommandations: Strategy production for an offline poster campaign (200k€) for Withings◾ Strategic planning: Contributed to recommendations about video games and esports, collaboration on the study "L'Etat des Cultures en France" (The State of the Cultures in France)◾ Market analysis & monitoring: Development and follow-up of competitors' and targets' analyses◾ Communication strategy: Proposals of online communication axes for clients during the first wave of COVID-19 following the stop of classic media campaigns (OOH, TV)◾ Budget monitoring: Preparation and follow-up of CNIEL campaign quotes.

    • France
    • Online Audio and Video Media
    • 700 & Above Employee
    • Project Manager
      • Feb 2019 - Aug 2019

      ◾ Project management: Management of a shooting for a partnership with Coca Cola, participation in the launch of Diesel's Spirit of the Brave party and on Kameto's Bro House project◾ Preparing recommendations: Follow-up, analysis and drafting of operations and partnerships◾ Influencers & players management: Support and relationship management with influencers (Kameto, Zack Nani, Bruce, Brak, Juliette Arz) and professional players (FIFA and League of Legends)◾ Agency representation: Multiple international trips (Singapore, Lyon, Hamburg, London)

    • President
      • Feb 2018 - Jul 2019

      ◾ Definition of annual goals, management and allocation of budgets (10K€)◾ Management: Coordination of the 100 members of the association◾ Project management: Completed university fundraising applications for the association, led fundraising and university events◾ Supervision: Scheduling & management of players during competitions (Lyon Esport 2019) ◾ Definition of annual goals, management and allocation of budgets (10K€)◾ Management: Coordination of the 100 members of the association◾ Project management: Completed university fundraising applications for the association, led fundraising and university events◾ Supervision: Scheduling & management of players during competitions (Lyon Esport 2019)

    • France
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Speaker
      • Aug 2018 - May 2019

      ◾ Teaching digital tools to young people through week-long internships. - Preparation of educational content◾ Taking charge and managing a group of students (10 to 15)◾ Teaching good practices & key techniques to handle the software ◾ Teaching digital tools to young people through week-long internships. - Preparation of educational content◾ Taking charge and managing a group of students (10 to 15)◾ Teaching good practices & key techniques to handle the software

    • Event Manager
      • Jun 2017 - May 2018

      ◾ Project management: Realization and animation of events for the university including a university gala (1400 students)◾ Management: Team coordination (10 members) and management of allocated associative budgets (15K€) ◾ Project management: Realization and animation of events for the university including a university gala (1400 students)◾ Management: Team coordination (10 members) and management of allocated associative budgets (15K€)

    • Communication & Project Manager
      • Jun 2017 - May 2018

      ◾ Project management: Realization and animation of events for school student including a tutoring program (150 students)◾ Management: Team coordination (35 members) and management of allocated associative budgets (10K€) ◾ Project management: Realization and animation of events for school student including a tutoring program (150 students)◾ Management: Team coordination (35 members) and management of allocated associative budgets (10K€)

    • Salesperson
      • Dec 2016 - Dec 2016

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Marketing intern
      • Jun 2014 - Jun 2014

Education

  • IIM - Institute of Internet and Multimedia
    Digital Marketing Management, Master's degree, Digital marketing
    2019 - 2021
  • IIM - Institute of Internet and Multimedia
    Digital Project Management, Licence, Digital marketing
    2016 - 2019
  • Saint Thomas De Villeneuve High School
    High school diploma, Economy and Society
    2013 - 2016

Community

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