Caroline Ballester
Responsable de projet numérique at MAK2COM- Claim this Profile
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Anglais Full professional proficiency
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Espagnol Limited working proficiency
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Bio
Allyson Kilbrai
Caroline is an exceedingly hard worker and a real professional. She is diligent, discreet, dedicated, and extremely efficient. Despite the intense pressure of the project she was working on, Caroline performed all of her tasks with ease and passion. She is one of those rare individuals that can make a difficult situation look easy and fun. A real pleasure to work with, I am very happy, but not surprised, that Caroline's career track has flourished.
Allyson Kilbrai
Caroline is an exceedingly hard worker and a real professional. She is diligent, discreet, dedicated, and extremely efficient. Despite the intense pressure of the project she was working on, Caroline performed all of her tasks with ease and passion. She is one of those rare individuals that can make a difficult situation look easy and fun. A real pleasure to work with, I am very happy, but not surprised, that Caroline's career track has flourished.
Allyson Kilbrai
Caroline is an exceedingly hard worker and a real professional. She is diligent, discreet, dedicated, and extremely efficient. Despite the intense pressure of the project she was working on, Caroline performed all of her tasks with ease and passion. She is one of those rare individuals that can make a difficult situation look easy and fun. A real pleasure to work with, I am very happy, but not surprised, that Caroline's career track has flourished.
Allyson Kilbrai
Caroline is an exceedingly hard worker and a real professional. She is diligent, discreet, dedicated, and extremely efficient. Despite the intense pressure of the project she was working on, Caroline performed all of her tasks with ease and passion. She is one of those rare individuals that can make a difficult situation look easy and fun. A real pleasure to work with, I am very happy, but not surprised, that Caroline's career track has flourished.
Experience
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MAK2COM
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France
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Advertising Services
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1 - 100 Employee
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Responsable de projet numérique
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May 2023 - Present
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Content Factory by Prodigious
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France
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Advertising Services
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1 - 100 Employee
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Digital Project Manager
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Feb 2020 - Present
Specifications QA Rollout Project design follow-up (customer needs, functional specifications, deliverables, acceptance criteria...) Project management: organization of the project follow-up with the teams and the customers, animation of the project team according to the specifications (customer request, budget, deadlines...) Follow-up with customers (clients : Colas Group, L'Oréal, Nestlé Group, Fondation de la Vocation, Carrefour) Cahier des charges Recette utilisateur Déploiement Suivi de la conception du projet (besoin client, spécification fonctionnelle, livrables, critères de réception…) Pilotage des projets : organisation du suivi de projet avec les équipes et les clients, animation de l'équipe projet selon le cahier des charges (demande du client, budget, délais…) Suivi auprès des clients (clients : Groupe Colas, L'Oréal, Groupe Nestlé, Fondation de la Vocation, Carrefour Show less
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CAFPI
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France
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Financial Services
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700 & Above Employee
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Content Manager et Community Manager
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Jun 2017 - Feb 2020
Managing multi-device web projects, from design to analysis to content production ✔ Definition of the Global Media Social Strategy Definition of the social media editorial line ( Facebook, Twitter brand+ CEO, Linkedin brand+CEO, Youtube, Instagram) → Implementation and design of the graphic charter on social networks → Coordination and monitoring of actions at national and local level → Animation of group and local communities → Content marketing (Content production (writing, videos, motion design, graphics, ...) → Brand Content → E-reputation → Development of the acquisition strategy (SEM, SEO) Tools : Hootsuite, Facebook business manager, Office 365, Asana, Slack, Google Analytics, bit.ly, Facebook Ads campaign -Facebook Business Manager (163 pages Agence CAFPI) Show less
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Cdiscount
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France
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Software Development
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700 & Above Employee
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Digital project manager SQLI
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Jun 2016 - Jan 2017
✔ Establishment and maintenance of the Agency’s production schedule Client : Cdiscount & Banque CASINO Customer Relationship Management (developer, and IT service) Responsible for the proper execution of the different phases of the project, from the taking into account of the expressed need, its translation into functional and technical specifications to the recipe and the putting into production. Adherence to project timelines, scope, deliverables, reception criteria and economic balance (on budget). ✔ Realization and qualification of the project → Writing the recipe books → Prioritization of recipe sprints → Testing web and mobile features under all browsers Tools : Redmine, Project Management with Trello Agile method: 7 sprints, backlog, Point Weekly features Accompaniment of the team: Redmine training- Training and support for the use of the new backoffice (CMS-JOOMLA) ✔ Reporting – Weekly Point: → Development Agency/ Marketing Team + Team SI Show less
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Les Pirates
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France
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Media Production
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1 - 100 Employee
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Digital project manager - Freelance
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Feb 2015 - Jan 2017
Project Digital Manager http://agencelespirates.com ✔ Implementation and management of internet projects taking into account the needs of customers according to the economic environment, web trends and marketing strategies. → Client Relationship: Understanding and appropriating needs, managing timelines and controlling budget. → Information Architecture: Navigation scenario, interface ergonomics, writing detailed functional specifications. → Production web site : drive the projet with a designer and a web developper from scratch. List of features (web and app) + Zoning (balsamiq) + Creative briefing + Content ( website & app) ✔ Customer follow-up and project → Responding to tenders, drafting and submitting commercial proposals. ✔Digital Media Strategy : Assist the CEO defining the Global Media Strategy, Organization of the opening of the concept, PR, Influencers, Content & Community Management (Facebook ads + Manage Contests on Facebook) Clients : Chez Poseidon (Artisans available online. Order and drop in our secure instructions or call us! Don’t waste any more time. Easy, clear and intuitive) ; Chez Epicure (Restaurant & cooking lessons. Chez Epicure is the new meeting for lovers of cooking and good products.) ; Bibelib (Cover of connected suitcase); Openium (Mobile app agency) Show less
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Groupe Guinot - Mary Cohr
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France
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Cosmetics
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200 - 300 Employee
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Community Manager & Project Manager - 360 - print & web
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Nov 2013 - Mar 2015
Managing multi-device web projects, from design to analysis to production ✔ Project management → Print & Web communication cosmetic budget (100k€) → Definition and framing of the project perimeter → Brief Study, Recommendations and Need Scoping → Preparation of schedules and budgets with a consultant → Arborescence, zoning with a professionnal UX designer → Drafting of functional specifications ✔Content manager → Customer relationships, suppliers, studio → Work on SEO with a consultant CMS : Wordpress Tools : Hootsuite, Google Analytics, Quicksprout, Likealyser Show less
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Orange Business
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France
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IT Services and IT Consulting
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700 & Above Employee
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Project Manager Marketing & Communication
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Oct 2012 - Feb 2013
✔ Project Manager International Event at Orange Business Services Dept HealthcareDefinition of the event and communications actions (realization of portfolios, organization of workshops and movies of presentation with an agency)→ Collaboration with the head office (executive management) marketing and communication → Supervision of the organization and the progress of the congress→ Management - budget (120 K€)→ Supervision of the dedicated marketing team
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Product Manager - Orange Business Services
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Oct 2011 - Sep 2012
Implementation of commercial transaction and communication → Elaboration and follow-up of the commercial transactions on mobiles companies (knowledge terminals and associated mobile offers)
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Eyespleasure - Boutique d’optique
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Région de Paris, France
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Product Manager Marketing & Communications (Training)
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Oct 2010 - Sep 2011
Eyespleasure - Concept store optic luxury- Paris Product Manager /Marketing & Communication- Paris Missions: business development - Business Intelligence - Analysis ( trends & sells) - Merchandising - Sales and Marketing strategy - Creation communication supports Eyespleasure - Concept store optic luxury- Paris Product Manager /Marketing & Communication- Paris Missions: business development - Business Intelligence - Analysis ( trends & sells) - Merchandising - Sales and Marketing strategy - Creation communication supports
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Thomas Marko & Associés
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France
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Public Relations and Communications Services
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1 - 100 Employee
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Press Agent (training)
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Oct 2009 - Feb 2010
Press Agent Fashion and Life style - Thomas Marko and Partners - News agency - Paris Brand reputation and Customer relations Press Agent Fashion and Life style - Thomas Marko and Partners - News agency - Paris Brand reputation and Customer relations
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PICTURE pictureorganicclothing.com
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Région de Clermont-Ferrand, France
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Product Manager sportwear
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Jun 2008 - Jun 2009
- Analysis (tendencies, trends, brands) and market study of the sector to sportwear - Selection and choice of raw materials and research the suppliers - Information coordination and relaunching of the various actors of the process of elaboration of the prototypes - Elaboration of the plans of collections in association with the stylist - Analysis of sales and products - Analysis (tendencies, trends, brands) and market study of the sector to sportwear - Selection and choice of raw materials and research the suppliers - Information coordination and relaunching of the various actors of the process of elaboration of the prototypes - Elaboration of the plans of collections in association with the stylist - Analysis of sales and products
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LA LOOP
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Assistant Sales Manager (Training)
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Sep 2007 - Apr 2008
Logistics New-York / Organisation of International Trade Show Vision Expo. Logistics New-York / Organisation of International Trade Show Vision Expo.
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Education
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ISTEC - Ecole Supérieure de Commerce et de Marketing
Master's degree, Operationnal Marketing & Communications -
Stratégies formation digital
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Université Blaise Pascal (Clermont-II) - Clermont-Ferrand
Licence, Sciences Humaines et Sociales