Experience

Grey Wolf Animal Health

• Canada
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Director of Marketing

  • Sep 2023 - Present



Auer Consulting

• Toronto, Canada Area

• Company Owner

  • 2012 - Present

  At Auer Consulting, the business of veterinary medicine is where we shine. We build and support marketing strategies with clear tactical and implementation plans tied to critical success factors. At Auer Consulting, the business of veterinary medicine is where we shine. We build and support marketing strategies with clear tactical and implementation plans tied to critical success factors.



P3 Veterinary Partners

• Canada
• Veterinary Services
• 1 - 100 Employee

• Director of Marketing and Strategic Partner Enablement

  • Apr 2023 - Sep 2023

  Lead commercial enablement from P3 Strategic Partners and related initiatives across the hospital portfolio while continuing to support P3 hospitals across Canada in the creation, execution and trending of their marketing strategies.

• Director of Marketing

  • Aug 2018 - May 2023

  Lead corporate and hospital marketing, communications, brand, and creative strategies to drive business goals.



CommuniVET™

• Community Engagement Leader

  • Jan 2017 - Jan 2021

  Focus on interactive digital learning modalities, led sponsorship generation, and drove membership growth while contributing to the tactical deployment of content. Focus on interactive digital learning modalities, led sponsorship generation, and drove membership growth while contributing to the tactical deployment of content.



Duck and Partners

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2017 - 2019

  Lead on Swine and Avian accounts, fostering relationships, strategized client needs, and conceptualized unique tactical solutions. Lead on Swine and Avian accounts, fostering relationships, strategized client needs, and conceptualized unique tactical solutions.



VCA Canada

• Canada
• Veterinary
• 300 - 400 Employee

• Regional Operations Director

  • Nov 2014 - Nov 2016

  Responsible for the operations of a portfolio of veterinary practices including general practice and a 24-hour emergency; a cumulative P&L of $17m Responsible for the operations of a portfolio of veterinary practices including general practice and a 24-hour emergency; a cumulative P&L of $17m



Veterinary Pathways

• Veterinary Services
• 1 - 100 Employee

• Director of Marketing and Business Development

  • 2013 - 2015

  Developed and executed the brand strategy and technical platform for PACE; a comprehensive human resource management tool for veterinary practices. Developed and executed the brand strategy and technical platform for PACE; a comprehensive human resource management tool for veterinary practices.



Ontario Veterinary Group

• Veterinary Services
• 1 - 100 Employee

• Marketing Manager

  • 2009 - Nov 2014

  Responsible for the marketing and communication strategy and tactical deployment of collateral for six progressive veterinary hospitals in the Toronto and Ottawa area. Responsible for the marketing and communication strategy and tactical deployment of collateral for six progressive veterinary hospitals in the Toronto and Ottawa area.



Sheridan College

• Canada
• Higher Education
• 700 & Above Employee

• Lecturer

  • 2008 - 2009

  Instructor of course Fundamentals of Animal Nursing – Animal Care Program Instructor of course Fundamentals of Animal Nursing – Animal Care Program



World Animal Protection

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Programs Assistant

  • 2007 - 2008

  Collaborated in developing projects supporting the Northern Dogs program Collaborated in developing projects supporting the Northern Dogs program



Noistar Thai Animal Rescue

• Medical Director

  • 2004 - 2006

  Designed, planned, and successfully operationalized the island's first permeant veterinary clinic. Designed, planned, and successfully operationalized the island's first permeant veterinary clinic.