Caroline Arede

Chief Revenue Officer (CRO) at Closecare
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Contact Information
Location
São Paulo, BR
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency
  • Portuguese Native or bilingual proficiency

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Experience

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Revenue Officer (CRO)
      • Jun 2023 - Present
    • Brazil
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Founder & CEO
      • Feb 2019 - Mar 2023
    • Brazil
    • Financial Services
    • Founder
      • Jul 2017 - Jan 2019

      - Founding of the first healthcare venture builder in Brazil - Main projects: Qualidoc (online drugstore), A Casa Humana (first home care service specialized in palliative care), Bright Photomedicine (photobiomodulation therapy startup), Closecare (medical certificates management platform) - Founding of the first healthcare venture builder in Brazil - Main projects: Qualidoc (online drugstore), A Casa Humana (first home care service specialized in palliative care), Bright Photomedicine (photobiomodulation therapy startup), Closecare (medical certificates management platform)

    • Brazil
    • Farming
    • 1 - 100 Employee
    • Business Consultant
      • May 2017 - Jul 2017

      - Structuring of the company's Shared Services Center (Information technology, Accounting, Finance, Human Resources) - Implementation of SAP - Implementation of the company's first governance structure - Structuring of the company's Shared Services Center (Information technology, Accounting, Finance, Human Resources) - Implementation of SAP - Implementation of the company's first governance structure

    • Brazil
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Analyst
      • Mar 2016 - May 2017

      - Coordination of Nova Escola’s acquisition from Grupo Abril, involving business model construction for due diligence, leadership of the legal negotiations between the Lemann Foundation and Grupo Abril, and presentation to the board for final approval on the deal

    • Impact Investment Analyst
      • Jan 2015 - Feb 2016

      - Creation of the impact investment department at Lemann Foundation, including the definition of the operating model and presentation to the Foundation’s board

    • Brazil
    • E-Learning Providers
    • Gestora de operações
      • Jan 2016 - Dec 2016

      - Operations structuring of Associação Nova Escola, media organization dedicated to teachers that was acquired from Grupo Abril (largest media group in Brazil) by the Lemann Foundation, which involved the structuring of the legal, financial, commercial, client support and logistics departments - Suppliers hiring and negotiation - Coordination of subscribers operations of both print and digital magazines, being responsible for sales, renewal, client support, logistics and subscribers… Show more - Operations structuring of Associação Nova Escola, media organization dedicated to teachers that was acquired from Grupo Abril (largest media group in Brazil) by the Lemann Foundation, which involved the structuring of the legal, financial, commercial, client support and logistics departments - Suppliers hiring and negotiation - Coordination of subscribers operations of both print and digital magazines, being responsible for sales, renewal, client support, logistics and subscribers management - Conception and implementation of a new product, Nova Escola’s reading club subscriptions Show less - Operations structuring of Associação Nova Escola, media organization dedicated to teachers that was acquired from Grupo Abril (largest media group in Brazil) by the Lemann Foundation, which involved the structuring of the legal, financial, commercial, client support and logistics departments - Suppliers hiring and negotiation - Coordination of subscribers operations of both print and digital magazines, being responsible for sales, renewal, client support, logistics and subscribers… Show more - Operations structuring of Associação Nova Escola, media organization dedicated to teachers that was acquired from Grupo Abril (largest media group in Brazil) by the Lemann Foundation, which involved the structuring of the legal, financial, commercial, client support and logistics departments - Suppliers hiring and negotiation - Coordination of subscribers operations of both print and digital magazines, being responsible for sales, renewal, client support, logistics and subscribers management - Conception and implementation of a new product, Nova Escola’s reading club subscriptions Show less

    • United States
    • Investment Management
    • 100 - 200 Employee
    • Private Equity Junior Analyst
      • Aug 2014 - Dec 2014

      - Analysis of investment opportunities in companies and other private equity funds - Investment memorandum elaborations - Fundraising initiatives in Brazil with institutional investors - Portfolio monitoring and reporting for the headquarters in New York - Supporting the financial department of the co-invested company, Óticas Carol

    • Private Equity Intern
      • Jun 2012 - Jul 2014

      - Support to the analysis of investment opportunities in companies and other private equity funds - Support to fundraising initiatives in Brazil with institutional investors - Portfolio monitoring and reporting to the headquarters in New York

    • Freight and Package Transportation
    • 1 - 100 Employee
    • Mandatory Intership for Insper's "Effective Problem Solving"​ Class
      • Jan 2014 - Jun 2014

      - Analysis of the company’s purchasing department and financial diagnosis - Elaboration of action plan to solve the problem - Presentation and final approval of the project with Sequóia’s CFO and controller - Analysis of the company’s purchasing department and financial diagnosis - Elaboration of action plan to solve the problem - Presentation and final approval of the project with Sequóia’s CFO and controller

    • Bangladesh
    • Financial Services
    • 100 - 200 Employee
    • Volunteer Intern
      • Dec 2010 - Jan 2011

      - Training on all business units of the Grameen Group - Monitoring of the credit concession process on Bangladesh’s capital and rural areas - Training on all business units of the Grameen Group - Monitoring of the credit concession process on Bangladesh’s capital and rural areas

Education

  • Insper
    Bachelor's degree, Business Administration
    2012 - 2014
  • Columbia University - Columbia Business School
    Bootcamp with Steve Blank
    2016 - 2016
  • Insper
    Bachelor's degree, Economics
    2009 - 2013
  • Harvard University
    Principles and Lessons on Leadership
    2012 - 2012
  • Markgraf-Georg-Friedrich-Gymnasium
    High School
    2007 - 2008
  • Colégio Visconde de Porto Seguro
    K-12 and High School
    1998 - 2008

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