Senior Content Manager

• May 2023 - Present

Content & Community Manager

• May 2022 - May 2023

Social & Content Lead, Brand Manager

• Jun 2021 - May 2022

Drive dog food sales for the new sustainable product line, and customer engagement and sales through digital and on-ground marketing efforts. Develop social and email strategies, and integrate television, website, media, partnerships, and public relations. Coordinate content, design, platforms, and direct call center and community managers. Increase Instagram followers and email click-through rates.

Social Media and Digital Content Marketing Manager

• Jul 2019 - Jun 2021

Implemented the first ever influencer strategy. Executed 360-degree campaign around the benefits of pets during the pandemic by partnering with media brand The Dodo and Jimmy Kimmel Live! Launched new line of sustainable pet food by working with The Kelly Clarkson Show and other talent, achieving the most brand impressions for a campaign to-date. Oversaw strategy and execution of the first rewards program and direct-to-consumer website (club.canidae.com).

Partner Marketing, Social Media Manager

• May 2018 - Jul 2019

Drove marketing initiatives for ad sales clients across movie studios, food, retail, and CPG at the #1 entertainment brand for kids. Grew social media packages. Developed and implemented marketing strategies and engaging branded content. Optimized campaigns to hit client targeting goals and tracked paid support on social platforms. Managed and mentored interns and oversaw their projects.

Partner Marketing, Social Activation Coordinator

• May 2016 - May 2018

Developed social campaign quarterly highlights and presented to sales teams across the country. Recognized by Partner Marketing Directors with the Nick Velocity Award for achievement.

Account Executive

• Sep 2015 - May 2016

Supported communication goals for client Comcast by providing digital marketing services for a global marketing agency. Created digital ads based on marketing objectives, including content, design, and delivery. Coordinated clients, interdepartmental staff, and third-party partners, and managed the budget. Supported communication goals for client Comcast by providing digital marketing services for a global marketing agency. Created digital ads based on marketing objectives, including content, design, and delivery. Coordinated clients, interdepartmental staff, and third-party partners, and managed the budget.

Consumer Marketing Intern

• Jun 2014 - Aug 2014

Conceived and executed digital and experiential campaigns to drive tune-in for kids’ shows and tentpole events. Created content for Nickelodeon’s San Diego Comic-Con booth and the show The Legend of Korra. Created go-to-market plans, tracked campaign activations, and created bi-weekly status reports. Conceived and executed digital and experiential campaigns to drive tune-in for kids’ shows and tentpole events. Created content for Nickelodeon’s San Diego Comic-Con booth and the show The Legend of Korra. Created go-to-market plans, tracked campaign activations, and created bi-weekly status reports.

Content and Program Enterprises Department Intern

• Jun 2013 - Aug 2013

Brought great entertainment to global audiences by creating pitch decks for shows slated for international. Brought great entertainment to global audiences by creating pitch decks for shows slated for international.

Talent Team Intern

• Jun 2013 - Aug 2013

Worked in Human Resources Department conducting special research projects, including developing creative recruiting techniques and Talent Team newsletter. Worked in Human Resources Department conducting special research projects, including developing creative recruiting techniques and Talent Team newsletter.