Caroline Brami
Marketing Manager at The Daebak Company- Claim this Profile
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korean Professional working proficiency
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spanish Limited working proficiency
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english Full professional proficiency
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french Native or bilingual proficiency
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italian Limited working proficiency
Topline Score
Bio
Credentials
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한국어능력시험 TOPIK (4급), Test of proficiency in Korean, 176/300
National Institute for International Education (NIIED)Jun, 2022- Nov, 2024 -
TOEIC - 975/990, C1
ETSJan, 2022- Nov, 2024 -
Korean Language Certification Level 8
Sejong InstituteDec, 2020- Nov, 2024
Experience
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The Daebak Company
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South Korea
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Retail
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1 - 100 Employee
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Marketing Manager
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Mar 2023 - Present
The Daebak Company (더대박컴퍼니) is the leading e-commerce site in the United States aimed at uniting and inspiring the global Hallyu community by offering the best products, services, and content delivered directly from Korea. I manage strategic and operational marketing, project management, and international communication from Seoul, South Korea. Marketing - Development and management of strategies, campaigns, and action plans - Creation of marketing campaigns via Newsletters and push App/desktop/SMS (targeting, copywriting, monitoring) - Inbound Marketing - Creation of the new brand identity (storytelling, editorial guidelines) - Monitoring of KPIs Business Development: - Development of Daebak's international expansion strategy (Europe, US...) - Strategic brand planning - Expansion of our offering through promotions, events, and collaborations - Creation of communication materials (pitch deck, pamphlet) - Strategic planning to increase Daebak's visibility and recommendations on new opportunities related to the business model - Participation in events related to Korean startups Management - Team of 4 marketing executives in a multicultural environment #Strategy · #ProjectManagement · #Marketing · #Management · #Startup · #Korea Show less
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Incubateur HEC Paris
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France
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Professional Training and Coaching
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1 - 100 Employee
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Regional Manager
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Mar 2023 - Aug 2023
Station F, the world’s biggest startup campus, currently hosts 21 Korean startups through the Incubateur HEC Paris program. This program was created to improve the market fit of Korean startups in France and in Europe, and to accelerate their business development. The Daebak Company (더대박컴퍼니) has been selected to be part of this mentorship program. Station F, the world’s biggest startup campus, currently hosts 21 Korean startups through the Incubateur HEC Paris program. This program was created to improve the market fit of Korean startups in France and in Europe, and to accelerate their business development. The Daebak Company (더대박컴퍼니) has been selected to be part of this mentorship program.
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AmazingTalker
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Taiwan
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Technology, Information and Internet
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400 - 500 Employee
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Private French Tutor
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Dec 2022 - Aug 2023
Online tutoring to teach French language. + 300 classes taught to students from all over the world: Taiwan, Hong Kong, Japan, South Korea, England, Germany, United States... Beginner to advanced levels: conversation, grammar, vocabulary, written comprehension, etc. Online tutoring to teach French language. + 300 classes taught to students from all over the world: Taiwan, Hong Kong, Japan, South Korea, England, Germany, United States... Beginner to advanced levels: conversation, grammar, vocabulary, written comprehension, etc.
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Riz & Co
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France
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Food and Beverage Manufacturing
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1 - 100 Employee
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Sales and Marketing development
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Mar 2021 - Aug 2021
Riz & Co is the specialist of high-end Korean food products in France BtoC website 미식가 : https://www.misikga.fr/ - Sales and marketing strategies - Management and follow-up of projects with South Korea - Communication with B to B customers - Sales missions (Le Bon Marché, delicatessens...) - Prospecting - Data analysis, A+ content for Amazon (Helium 10) - Management of B to C orders - Organization of the editorial planning - Communication operations on digital and physical media - Content creation and analysis for Facebook, Instagram and YouTube Show less
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EMBA Business School
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France
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Higher Education
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1 - 100 Employee
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Korean Day 한국의 날 - Communication manager
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Sep 2018 - Feb 2019
- Design, printing and distribution of posters and flyers for the cultural day organized by my school - Communication of this event on social networks - Press relations - Management of a multicultural team of 6 people (French and Korean) >>As a result : +146% of followers on Social Networks and more than 400 persons attended the event. - Design, printing and distribution of posters and flyers for the cultural day organized by my school - Communication of this event on social networks - Press relations - Management of a multicultural team of 6 people (French and Korean) >>As a result : +146% of followers on Social Networks and more than 400 persons attended the event.
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Education
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EMBA (Management school of Brittany)
MBA Europe Asia international Business, International business / Specialized in International Marketing / 세종학당 -
Hongik University
GPA 4.25/4.5 Percentage Equivalent 97.22/100 -
Seoul Women's University
서울여자대학교 Language, GPA : 3.6/4.5 Percentage Equivalent : 90/100 -
대구대학교 Daegu University
Langages and korean litterature -
Sainte Croix de Neuilly
Baccalaureate, Economy