Carolina Vargas Mendez

Team Lead & Performance creative strategist at ED Digital
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency

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Brian Lostri

Tuve la suerte de trabajar con Carolina y además de ser una excelente persona, en lo laboral se destaca por su eficacia y polivalencia a la hora de encarar un proyecto. Tiene un gran conocimiento en marketing digital, área en la cual siempre está comprometida en aprender y capacitarse para dar lo mejor de ella.

Lucas Aguilar

Carolina demostró ser una excelente profesional encarando cada proyecto con suma eficiencia y compromiso. Posee grandes capacidades para el trabajo en equipo.

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Credentials

  • Integrating Owned Marketing with Your Facebook Advertising Strategy
    Klaviyo
    Oct, 2021
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Nov, 2020
    - Nov, 2024
  • Google Ads avanzado
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Plantilla: Controla tus finanzas con esta hoja de Excel
    LinkedIn
    May, 2020
    - Nov, 2024
  • Excel para principiantes: Cuadros de mando simples
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Intelligence Tools for the Digital Age
    non-credit course authorized by IE Business School and offered through Coursera
    Mar, 2020
    - Nov, 2024
  • Marketing Digital
    IAB
    Jan, 2017
    - Nov, 2024
  • Curso Marketing Online
    Capacitarte
    Nov, 2016
    - Nov, 2024
  • Google Analytics
    Google Analytics for Business
    Nov, 2019
    - Nov, 2024
  • Facebook Certified Media Planning Professional
    Facebook
    May, 2020
    - Nov, 2024
  • Certificación en Publicidad en Búsquedas
    Google
    Jan, 2018
    - Nov, 2024
  • Fundamentos de Adwords
    Google
    Nov, 2017
    - Nov, 2024
  • diseñadora grafica
    -

Experience

  • ED Digital | ecommerce agency
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Team Lead & Performance creative strategist
      • Jun 2022 - Present

      Help DTC brands to scale their business in Puerto Rico and the United States, with the most accurate reporting, so we can predict and learn insights. Performance Creative Strategist, With UGC, helps brands to improve their acquisition channels, achieving awareness besidess performance and growth.

    • Paid Media Buyer
      • Jun 2021 - Present

      - Control of Paid media client portfolios in Puerto Rico and the United States, focusing on performance and Growth Marketing.-Media mix management with Tiktok ads, Facebook ads, Google Ads, according to each retail.-Creation of UGC projects for paid media.

  • BullMetrix
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Paid Media Analyst
      • Nov 2020 - Jun 2022

      - Client Management in Latin America in Performance, Branding and Paid Media. - Setting campaigns for Mercado Libre in Argentina, Uruguay, Chile, Perú, Colombia and México with Programmatic. - Brand Lift management and analysis for Google and Facebook in branding campaigns. - Analysis and management of improvement metrics on Facebook, Google, DV360, Campaign Manager. - Experiments with Google and Facebook Beta tools for the region. - Estimates of budgets and means based on Bench Mark for accounts in Latin America and the USA Show less

  • Mediabrands
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Marketing analyst
      • Oct 2019 - Nov 2020

      Development of a media plan for Arcor, Red Hat, Black & Decker, Accenture, according to the communication, target and campaign needs. Purchase of spaces in the media. Google ads, Display ads, Youtube ads. Social media ads. Implementation and reports, KPIS review and market benchmark, according to audience and brand. Linkedin ads. Twitter ads. Development of a media plan for Arcor, Red Hat, Black & Decker, Accenture, according to the communication, target and campaign needs. Purchase of spaces in the media. Google ads, Display ads, Youtube ads. Social media ads. Implementation and reports, KPIS review and market benchmark, according to audience and brand. Linkedin ads. Twitter ads.

  • Mantra Beauty
    • Ciudad Autónima de Buenos Aires
    • Brand Marketing Manager
      • Mar 2017 - Oct 2019

      Brand development for social media. Media plan management. Content management. Product management, dealing with suppliers, launch, packaging. Market research. Boost the brand with influencers and offline actions. Brand development for social media. Media plan management. Content management. Product management, dealing with suppliers, launch, packaging. Market research. Boost the brand with influencers and offline actions.

  • Mas Folletos por menos
    • Production and editorial coordinator
      • Jan 2014 - Feb 2017

      Treatment of client portfolios, reception of design works, quality coordination of production with the printing company, two designers in charge. Treatment of client portfolios, reception of design works, quality coordination of production with the printing company, two designers in charge.

Education

  • Universidad de Buenos Aires
    Licenciada en Ciencias de la Comunicación, Comuniacion social, publicidad
    2014 - 2023
  • Digital House
    Marketing Digital, Marketing
    2017 - 2017
  • IAB SPAIN
    Curso básico de Marketing Digital, Marketing
    2017 - 2017
  • capacitarte
    marketing online, Estudios sobre comunicación y medios
    2016 - 2017
  • Servicio Nacional de Aprendizaje (SENA)
    Diseño para medios impresos, Diseño gráfico
    2009 - 2010

Community

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