Carolina Santibáñez

Customer and Marketing Manager at Auto Summit
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Contact Information
Location
Chile, CL
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Bio

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Credentials

  • SCRUM con un café
    LinkedIn
    Apr, 2020
    - Sep, 2024

Experience

    • Germany
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Customer and Marketing Manager
      • Aug 2020 - Present
    • Administradora
      • Jan 2020 - Nov 2020

      Desarrollo de proceso para la optimización de recursos Desarrollo de proceso para la optimización de recursos

    • Professional Training and Coaching
    • 1 - 100 Employee
    • Freelance Consultant
      • Nov 2019 - Aug 2020

      - Analysis and efficiency of internal work processes and with external consultants - Implementation of changes in internal and external processes - Continuous improvement system - Analysis and efficiency of internal work processes and with external consultants - Implementation of changes in internal and external processes - Continuous improvement system

    • Spain
    • Higher Education
    • 700 & Above Employee
    • International MBA
      • 2019 - Dec 2019

      - During the lab period, with a team of 6 people and with the support of the consulting firm The Cocktail, we developed a solution for the challenge of The Pepe Jeans Group. - For the graduation exercise, with a group of four people and with the support of Puentes Global, we worked to make more efficient and optimized processes for Trendy&Green. - Specialization in general management - During the lab period, with a team of 6 people and with the support of the consulting firm The Cocktail, we developed a solution for the challenge of The Pepe Jeans Group. - For the graduation exercise, with a group of four people and with the support of Puentes Global, we worked to make more efficient and optimized processes for Trendy&Green. - Specialization in general management

    • Marketing Manager
      • Jan 2017 - Dec 2018

      - Lead a team of 5 people, to execute strategies of 30 brands, improving profitability- Strengthened business relationships with local and international suppliers - Executed strategy plans for more than 30 international brands to perform better in Chile - Reduced purchases cost by 20% in one year. - Collaborated in the preparation, execution, and control of sales strategy for 2016 – 2018- Implemented a strategic plan between areas to improve the purchase process

    • Product Manager
      • Jul 2016 - Dec 2016

      Como product manager, estuve a cargo de 10 marcas internacionales, optimizando el mix de productos y auemntando la rentabilidad de la cartera.

    • Product Manager
      • Oct 2014 - Jun 2016

      - Cooperated with different areas to improve process and results - Implemented a more fluid communication system between international suppliers - Developed and implemented a marketing strategy for new products during high and low season - Prepared and managed the sales department budget and purchase department budget - Analyzed market researches to improve the performance of the products during high season - Cooperated with different areas to improve process and results - Implemented a more fluid communication system between international suppliers - Developed and implemented a marketing strategy for new products during high and low season - Prepared and managed the sales department budget and purchase department budget - Analyzed market researches to improve the performance of the products during high season

    • Chile
    • Retail Groceries
    • 700 & Above Employee
    • Category Manager Electro
      • Mar 2013 - Feb 2014

      - Supported a four-person team with a sales report, purchases orders and choose the product portfolio - Definite purchases cost with +10 national suppliers - Developed and run a marketing plan for every Brand of the portfolio - Supported a four-person team with a sales report, purchases orders and choose the product portfolio - Definite purchases cost with +10 national suppliers - Developed and run a marketing plan for every Brand of the portfolio

    • Marketing Master Project
      • Aug 2012 - Dec 2012

      For the graduation exercise of the Master of Marketing, I worked on qualitative and quantitative market research on consumer preferences of Biosal customers. For the graduation exercise of the Master of Marketing, I worked on qualitative and quantitative market research on consumer preferences of Biosal customers.

    • Advertising Services
    • Account executive - Internship
      • Dec 2011 - Mar 2012

      Account Executive Campaign Launch Virgin Mobile, Chile Account Executive Chilectra Account Executive Campaign Launch Virgin Mobile, Chile Account Executive Chilectra

    • Australia
    • Motor Vehicle Manufacturing
    • Volunteer
      • Jan 2010 - Feb 2010

      Volunteer work with exotic animals in Johannesburg, South Africa. Volunteer work with exotic animals in Johannesburg, South Africa.

    • Chile
    • Retail Motor Vehicles
    • 1 - 100 Employee
    • Internship
      • Dec 2009 - Jan 2010

Education

  • Innovation Experience Israel
    International Program Innovation ExperienceIsrael 360
    2023 - 2023
  • Universidad Adolfo Ibáñez
    LEADERSHIP AND PEOPLE MANAGEMENT DIPLOMA
    2020 - 2020
  • Instituto de Empresa
    Master of Business Administration - MBA, Administración y gestión de empresas, general
    2019 - 2019
  • Universidad Adolfo Ibáñez
    Diploma in Strategic Marketing
    2017 - 2017
  • Universidad Adolfo Ibáñez
    Master of Science (MS), Marketing
    2012 - 2012
  • Universidad Adolfo Ibáñez
    Business and Administration, Ingeniería Comercial
    2008 - 2012

Community

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