Carolina Santibáñez
Customer and Marketing Manager at Auto Summit- Claim this Profile
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Inglés Full professional proficiency
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Español Native or bilingual proficiency
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Bio
Credentials
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SCRUM con un café
LinkedInApr, 2020- Sep, 2024
Experience
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Auto Summit
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Germany
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Customer and Marketing Manager
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Aug 2020 - Present
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Administradora
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Jan 2020 - Nov 2020
Desarrollo de proceso para la optimización de recursos Desarrollo de proceso para la optimización de recursos
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Puentes Global
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Professional Training and Coaching
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1 - 100 Employee
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Freelance Consultant
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Nov 2019 - Aug 2020
- Analysis and efficiency of internal work processes and with external consultants - Implementation of changes in internal and external processes - Continuous improvement system - Analysis and efficiency of internal work processes and with external consultants - Implementation of changes in internal and external processes - Continuous improvement system
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IE Business School
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Spain
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Higher Education
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700 & Above Employee
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International MBA
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2019 - Dec 2019
- During the lab period, with a team of 6 people and with the support of the consulting firm The Cocktail, we developed a solution for the challenge of The Pepe Jeans Group. - For the graduation exercise, with a group of four people and with the support of Puentes Global, we worked to make more efficient and optimized processes for Trendy&Green. - Specialization in general management - During the lab period, with a team of 6 people and with the support of the consulting firm The Cocktail, we developed a solution for the challenge of The Pepe Jeans Group. - For the graduation exercise, with a group of four people and with the support of Puentes Global, we worked to make more efficient and optimized processes for Trendy&Green. - Specialization in general management
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Marketing Manager
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Jan 2017 - Dec 2018
- Lead a team of 5 people, to execute strategies of 30 brands, improving profitability- Strengthened business relationships with local and international suppliers - Executed strategy plans for more than 30 international brands to perform better in Chile - Reduced purchases cost by 20% in one year. - Collaborated in the preparation, execution, and control of sales strategy for 2016 – 2018- Implemented a strategic plan between areas to improve the purchase process
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Product Manager
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Jul 2016 - Dec 2016
Como product manager, estuve a cargo de 10 marcas internacionales, optimizando el mix de productos y auemntando la rentabilidad de la cartera.
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Product Manager
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Oct 2014 - Jun 2016
- Cooperated with different areas to improve process and results - Implemented a more fluid communication system between international suppliers - Developed and implemented a marketing strategy for new products during high and low season - Prepared and managed the sales department budget and purchase department budget - Analyzed market researches to improve the performance of the products during high season - Cooperated with different areas to improve process and results - Implemented a more fluid communication system between international suppliers - Developed and implemented a marketing strategy for new products during high and low season - Prepared and managed the sales department budget and purchase department budget - Analyzed market researches to improve the performance of the products during high season
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Jumbo
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Chile
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Retail Groceries
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700 & Above Employee
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Category Manager Electro
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Mar 2013 - Feb 2014
- Supported a four-person team with a sales report, purchases orders and choose the product portfolio - Definite purchases cost with +10 national suppliers - Developed and run a marketing plan for every Brand of the portfolio - Supported a four-person team with a sales report, purchases orders and choose the product portfolio - Definite purchases cost with +10 national suppliers - Developed and run a marketing plan for every Brand of the portfolio
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Marketing Master Project
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Aug 2012 - Dec 2012
For the graduation exercise of the Master of Marketing, I worked on qualitative and quantitative market research on consumer preferences of Biosal customers. For the graduation exercise of the Master of Marketing, I worked on qualitative and quantitative market research on consumer preferences of Biosal customers.
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Euro RSCG
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Advertising Services
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Account executive - Internship
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Dec 2011 - Mar 2012
Account Executive Campaign Launch Virgin Mobile, Chile Account Executive Chilectra Account Executive Campaign Launch Virgin Mobile, Chile Account Executive Chilectra
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The Lion Park
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Australia
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Motor Vehicle Manufacturing
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Volunteer
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Jan 2010 - Feb 2010
Volunteer work with exotic animals in Johannesburg, South Africa. Volunteer work with exotic animals in Johannesburg, South Africa.
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Auto Summit Chile S.A
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Chile
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Retail Motor Vehicles
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1 - 100 Employee
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Internship
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Dec 2009 - Jan 2010
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Education
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Innovation Experience Israel
International Program Innovation ExperienceIsrael 360 -
Universidad Adolfo Ibáñez
LEADERSHIP AND PEOPLE MANAGEMENT DIPLOMA -
Instituto de Empresa
Master of Business Administration - MBA, Administración y gestión de empresas, general -
Universidad Adolfo Ibáñez
Diploma in Strategic Marketing -
Universidad Adolfo Ibáñez
Master of Science (MS), Marketing -
Universidad Adolfo Ibáñez
Business and Administration, Ingeniería Comercial