Carolina Ibanez
CRM Specialist - Acquisition and Nurturing at TRACTIAN- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Italian Native or bilingual proficiency
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French Limited working proficiency
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Bio
Luís Henrique Sales
I had the opportunity to work with Carolina in the Marketing area, as SDR Team Lead I had full direction and support in MKT strategies to bring qualified Leads, as well as in converting and nurturing them. In addition to directions, Carol has a strategic vision, management, leads projects with efficiency and organization. In whatever segment it is, it will certainly raise the level of the company!
Luís Henrique Sales
I had the opportunity to work with Carolina in the Marketing area, as SDR Team Lead I had full direction and support in MKT strategies to bring qualified Leads, as well as in converting and nurturing them. In addition to directions, Carol has a strategic vision, management, leads projects with efficiency and organization. In whatever segment it is, it will certainly raise the level of the company!
Luís Henrique Sales
I had the opportunity to work with Carolina in the Marketing area, as SDR Team Lead I had full direction and support in MKT strategies to bring qualified Leads, as well as in converting and nurturing them. In addition to directions, Carol has a strategic vision, management, leads projects with efficiency and organization. In whatever segment it is, it will certainly raise the level of the company!
Luís Henrique Sales
I had the opportunity to work with Carolina in the Marketing area, as SDR Team Lead I had full direction and support in MKT strategies to bring qualified Leads, as well as in converting and nurturing them. In addition to directions, Carol has a strategic vision, management, leads projects with efficiency and organization. In whatever segment it is, it will certainly raise the level of the company!
Credentials
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Análise preditiva em marketing
University of ChicagoMar, 2023- Nov, 2024 -
Introduction to RPA and Automation
UiPathMar, 2022- Nov, 2024 -
Heads & Lideranças
V4 CompanyDec, 2021- Nov, 2024 -
Cientista do Marketing
V4 CompanyJan, 2021- Nov, 2024 -
Marketing Mix Modeling: Como Mensurar Retorno - TV e Digital
UdemyAug, 2023- Nov, 2024 -
Revenue Operations
HubSpot AcademyApr, 2023- Nov, 2024 -
Inbound Certified
HubSpotFeb, 2022- Nov, 2024 -
Tecnología RPA: Evolución y Principales Tendencias
ElectroNeekMar, 2022- Nov, 2024
Experience
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TRACTIAN
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United States
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Software Development
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1 - 100 Employee
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CRM Specialist - Acquisition and Nurturing
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Oct 2023 - Present
As a CRM Specialist with extensive HubSpot experience, I work in the technology industry, optimizing email marketing, refining workflows, and supporting the B2B lead generation and sales process. My role involves managing everything from lead acquisition to conversion across three languages: Portuguese, Spanish, and English. In addition, I ensure the strategic and operational alignment of all lead capture and nurturing flows. As a CRM Specialist with extensive HubSpot experience, I work in the technology industry, optimizing email marketing, refining workflows, and supporting the B2B lead generation and sales process. My role involves managing everything from lead acquisition to conversion across three languages: Portuguese, Spanish, and English. In addition, I ensure the strategic and operational alignment of all lead capture and nurturing flows.
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ElectroNeek
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United States
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Software Development
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100 - 200 Employee
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Campaign Marketing Specialist
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Jun 2022 - Jun 2023
Develop highly effective integrated campaigns, including email marketing, webinars, content syndication, events, and other types of campaigns. Work with internal sales and sales engineering teams to improve the quality and quantity of leads while working to accelerate deals through the buyer journey. Continuously analyze data to optimize campaigns, uncover insights & trends, and refine marketing messaging. Methodically track full-funnel conversion, CPL, CPA, and ROI by partnering with a mar-tech team to build and maintain the necessary marketing dashboards and reports. Continually optimize conversion rates. Ensure all tracking requirements are in place for necessary performance reporting. Deliver a weekly, monthly, and quarterly cadence of reporting, monitor program performance, and identify areas for improvement. Analyze campaign results in detail, draw insights and make data-based adjustments. Show less
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V4 Company
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Brazil
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Advertising Services
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700 & Above Employee
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Head of Squad
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Sep 2021 - Jul 2022
I'm responsible for managing a team of digital marketing professionals, developing and executing digital marketing strategies, and driving business growth through various digital channels. It requires a deep understanding of digital marketing tactics, analytics, and emerging trends, as well as strong leadership and communication skills.Key skills and responsibilities:- Strategy Development- Team Management- Campaign Execution and Optimization- Budgeting and Resource Allocation- Analytics and Reporting- Collaboration and Cross-Functional Show less
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Digital Marketing Specialist | Latin America
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Oct 2020 - Sep 2021
Being responsible for developing, implementing, and managing marketing campaigns and strategies that leverage digital channels to reach and engage with target audiences. The main reason is to drive and increase brand awareness, generate leads, and ultimately increase customer acquisition and retention.
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Segware Latam
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Brazil
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Software Development
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1 - 100 Employee
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International Business Development
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Sep 2018 - Apr 2020
I am used to expanding business opportunities and driving revenue growth for the company in international markets. This position requires developing and maintaining relationships with clients, identifying new sales opportunities, and successfully closing deals. My mains skill for this role were strong communication and building trust, negotiation, and sales skills, along with a deep understanding of global markets and cultural nuances. I am used to expanding business opportunities and driving revenue growth for the company in international markets. This position requires developing and maintaining relationships with clients, identifying new sales opportunities, and successfully closing deals. My mains skill for this role were strong communication and building trust, negotiation, and sales skills, along with a deep understanding of global markets and cultural nuances.
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Education
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2018 - 2018
FIESC / SENAI - SC
Agile Project Management, Project Management -
2012 - 2012
International Language School of Canada
Business language Certificate, Bunisses -
Centro Universitário Senac - Hotel Escola Águas de São Pedro
Bachelor of Technology - BTech, Hospitality Administration/Management
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