Experience

Boreal Boutique Agency

• Spain
• Advertising Services
• 1 - 100 Employee

• CEO & Founder

  • Nov 2019 - Present

  Granollers, Cataluña, España Boreal Boutique Agency is a communications agency specialized in digital and PR. Our services include Social Media, Influencer Marketing, PR, Creativity, Brand Strategy, Project Management, Advertising and Training. We create the best communication strategy to make your brand shine. Visit borealcomunicacion.com to get to know us better.



IED Istituto Europeo di Design

• Italy
• 1 - 100 Employee

• Teacher at the BA (Hons) in Fashion Marketing and Communication

  • Nov 2021 - Present

  Barcelona, Cataluña, España Teaching the subjects of Press Office and Event Production (PR module) at the Fashion Marketing and Communication Diploma from the University of Westminster.



A.E. Ramassà

• Communications Advisor - Pro bono

  • Jul 2020 - Present

  Les Franqueses del Vallès, Cataluña, España Helping sports club and NGO A.E. Ramassà in different communications projects.



MANGO

• United States
• Social Networking Platforms
• 1 - 100 Employee

• DIGITAL COMMUNICATIONS DIRECTOR

  • Sep 2010 - Sep 2019

  Barcelona y alrededores, España Creation of the Digital Commnunications department from scratch. Leading a multidisciplinary team of 10 people. Social media, e-PR, special partnerships, digital content creation, social listening and analytics.



Pronovias

• Spain
• Retail Apparel and Fashion

• RETAIL & DIGITAL MARKETING MANAGER

  • May 2008 - Sep 2010

  Barcelona y alrededores, España Reponsible for the creation of the Retail and Digital Marketing department focused on driving traffic to the POS. Key markets: Spain, USA, UK, France, Italy and Mexico. Directly reporting to the CEO. Creation of the retail and digital marketing strategy including: -POS activations in international markets -Co-branding operations -Building and implementation of the CRM strategy. -Direct marketing, e-mail marketing, mobile marketing. -Search engine marketing: SEO… Show more Reponsible for the creation of the Retail and Digital Marketing department focused on driving traffic to the POS. Key markets: Spain, USA, UK, France, Italy and Mexico. Directly reporting to the CEO. Creation of the retail and digital marketing strategy including: -POS activations in international markets -Co-branding operations -Building and implementation of the CRM strategy. -Direct marketing, e-mail marketing, mobile marketing. -Search engine marketing: SEO, SEM -Social media: SMM, SMO -Online reputation -Web analytics Management of the company’s marketing budget, tracking and reporting (ROI, IOR). Direct reporters: 4 people. Show less

• MARKETING and COMMUNICATIONS HEAD OF AREA

  • Feb 2002 - May 2008

  Barcelona y alrededores, España Leading of the marketing and communications strategy in the following markets: France, Italy, Portugal, Belgium, Magreb and Baltic countries. Main tasks: -Offline and Online Media Planning -Promotions -E-mail marketing -In-store activations -Co-brading operations Management of an annual budget of 10M €, follow-up of the planned campaigns and reporting (ROI).



Freenlance

• Design Services
• 1 - 100 Employee

• FREELANCE TRANSLATOR

  • Sep 2000 - Sep 2002

  English-Spanish/Catalan, French-Spanish/Catalan



Philips Lighting

• Appliances, Electrical, and Electronics Manufacturing

• PURCHASING AND ADMINISTRATION ASSISTANT

  • Sep 2000 - Jan 2002

  Barcelona y alrededores, España