Carolina Klafke

E-commerce Product Analyst at Alexandre Birman
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • German Limited working proficiency
  • Spanish Professional working proficiency
  • French Elementary proficiency
  • Portuguese Native or bilingual proficiency

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Bio

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Experience

    • Brazil
    • Retail
    • 1 - 100 Employee
    • E-commerce Product Analyst
      • Apr 2022 - Present

      As a Product and E-commerce Analyst for Alexandre Birman, I am responsible for a range of crucial tasks that directly impact the success of the business. These include determining and organazing the company's digital portfolio, suggesting products for marketing campaigns, analyzing sales data to identify opportunities for growth, creating performance reports using GA and Shopify, and configuring pre-orders. Additionally, I am responsible for defining the visual merchandising strategy on the site, planning promotions, and proposing new products for purchase. My proficiency in these areas enables me to contribute to the overall success of the business while ensuring that we meet our customer's needs and expectations. Show less

    • Sustainable Fashion Change Agent
      • 2018 - 2020

      The Youth Fashion Summit 2018-2019 program is a collaborative effort between the United Nations Global Compact and an esteemed two-year student program. Its objective is to engage the top 100 most skilled students in the fashion industry in devising a comprehensive framework for the industry, aimed at tackling issues of the Sustainable Development Goals (SDGs). The program challenged the students to create a robust framework alongside companies such as Pandora and Nike that will serve as a guide to the fashion industry on how to effectively improve conditions according to the identified SDGs. Show less

    • Project Analyst
      • 2018 - 2020

      Market and competition analysis, social media management, and implementation of customer loyalty and engagement strategies were among my responsibilities. Additionally, I led multidisciplinary projects focused on innovation and customer acquisition, ensuring their governance and articulating budgetary, financial, and communication management among stakeholders involved in each project, always employing agile methodologies to maximize efficiency. Market and competition analysis, social media management, and implementation of customer loyalty and engagement strategies were among my responsibilities. Additionally, I led multidisciplinary projects focused on innovation and customer acquisition, ensuring their governance and articulating budgetary, financial, and communication management among stakeholders involved in each project, always employing agile methodologies to maximize efficiency.

    • Brazil
    • Retail
    • 1 - 100 Employee
    • Project Assistant
      • 2015 - 2016

      Anticipating customer needs across various fronts in order to achieve product excellence and direct business results was a key aspect of my role. I was involved in implementing satisfaction and quality perception research tools throughout the product lifecycle, enabling a more accurate analysis of the consumer experience. I also conducted detailed analyses of the purchasing and after-sales experience to identify improvement opportunities and ensure ongoing customer satisfaction. Anticipating customer needs across various fronts in order to achieve product excellence and direct business results was a key aspect of my role. I was involved in implementing satisfaction and quality perception research tools throughout the product lifecycle, enabling a more accurate analysis of the consumer experience. I also conducted detailed analyses of the purchasing and after-sales experience to identify improvement opportunities and ensure ongoing customer satisfaction.

    • Brazil
    • Retail
    • 100 - 200 Employee
    • Product Assistant
      • Mar 2014 - Feb 2015

      Coolhunting, trend analysis, and presentation, as well as development of technical sheets, were among my responsibilities. I actively participated in negotiations and purchases of materials and goods from both national and international suppliers. I was also responsible for product management and pricing. Coolhunting, trend analysis, and presentation, as well as development of technical sheets, were among my responsibilities. I actively participated in negotiations and purchases of materials and goods from both national and international suppliers. I was also responsible for product management and pricing.

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Member
      • Jul 2014 - Dec 2014

      As an AIESEC member, one of the key responsibilities is to oversee the recruitment and selection process for new members. This crucial task requires a combination of skills, including strong communication and interpersonal abilities, a deep understanding of the organization's core values and mission, and the ability to assess potential candidates based on a range of factors. Additionally, the role demands excellent organizational and time-management skills, as well as the ability to manage and coordinate multiple tasks simultaneously. A strong attention to detail is also essential, as the recruitment and selection process involves reviewing and analyzing large amounts of information. Other key skills for this role include a proactive and self-motivated approach, the ability to work collaboratively with diverse teams, and a passion for developing and empowering young people. Show less

Education

  • Escola Superior de Propaganda e Marketing
    Bachelor of Arts (B.A.), Fashion/Design
  • PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
    Associate of Arts - AA, Human Rights, Social Responsibility and Global Citizenship
  • Universidade Federal do Rio Grande do Sul
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
  • FEUC - Faculdade de Economia da Universidade de Coimbra
    Development Economics and International Development

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