Experience

Alltech

• United States
• Biotechnology Research
• 700 & Above Employee

• Marketing Manager

  • Apr 2021 - Present

  Responsible for developing marketing plans and strategy to Brazil's operation. Executing special activations to our customers and clients. Responsible for developing marketing plans and strategy to Brazil's operation. Executing special activations to our customers and clients.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Sr. Manager Trade Marketing

  • Jul 2017 - Mar 2018

  Leadership in the development of Trade Marketing strategy for all channels including the definition and implementation of a Point of Sales Perfect Execution Guide, improving performance KPIs, brands focus, SMART objectives. Leadership in the development of an annual POS activations’ calendar, resulting in a 60% improvement in actions effectiveness in the field with Annual Trade Marketing Budget Management.Team Management of 8 people from Jr. Analyst to Jr. Manager.

• Senior Commercial Planning & Development Manager

  • May 2016 - Jun 2017

  Development and structuring of the Commercial Planning and Development area, expanding the scope from an assistance profile area to leadership roles in the process of defining and management of commercial KPIs. Development of channel strategy, involving pricing strategy, mix strategy, sales goals and P&L results. Management of demand planning process in the areas of sales, marketing and supply chain developing S&OP with annual forecast. Management of commercial execution KPIs and Variable Remuneration of sales team. Team Management of 6 people.



Whirlpool Latin America

• Sr. Brand & Trade Marketing Manager Latam

  • Dec 2014 - Feb 2016

  Responsible for Trade Marketing Strategy for all LatAm countries (except Brazil and Mexico) implementing POS guidelines to guarantee effectiveness in brand and product winner execution. Lead digital strategy, regional marketing plan and budget execution. Develop of strategic alliances with partner companies, key visual design, agencies and supplier development. Team Management of 20 peoples located in 6 countries.

• Marketing & Trade marketing Sr. Manager South Cone

  • Oct 2013 - Nov 2014

  Leadership and management of all Marketing and Trade Marketing processes involving execution and planning of products' launches and development for the South Cone region. P&L Management for all portfolio and brands, Trade Marketing and Branding budget management. Team management of internal Marketing team and third part promoters, perfect execution in POS.

• Marketing and Business Intelligence Manager

  • Jun 2012 - Sep 2013

  Responsible for leading Marketing and Business Intelligence team to Argentina, Uruguay, Paraguay and Bolivia, including product development, category management, branding, promotions and trade marketing actions.

• Sales and Marketing Intelligence and Administrator Coordinator – South Cone

  • Feb 2011 - May 2012

  Responsible for leading Sales Administration team to South Cone countries including Demand Planning, Commercial Policy, Channel Strategy, Orders management, Price Policy, Annual Forecast Plan for Argentina, Chile, Uruguay, Paraguay y Bolivia.

• Sales and Marketing Intelligence Coordinator

  • Apr 2008 - Jan 2011

  Responsible for leading team in charge of Price and Margin Realization, Commercial Policy, Annual Forecast Plan, Monitoring Price and Mix results in order to improve profitability, Channel and Product Financial Strategy.

• Marketing and Sales Investment Coordinator

  • Apr 2006 - Mar 2008

  Responsible for leading the team in charge of marketing and sales Investment process and strategy controlling brand, product, POS and sales annual budget. Coordination of annual investments forecast plan for sales, marketing and trade marketing teams.

• Logistics and Costumer Inteligence

  • May 2004 - Mar 2006


Parmalat Brasil
• Senior Supply Chain Analyst

  • May 2003 - Apr 2004

Unilever
• United Kingdom
• Manufacturing
• 700 & Above Employee
• Logistic Analyst

  • Jan 2002 - May 2003