Head of Brand and Marketing

• May 2022 - Present

Founder

• Mar 2018 - Present

One-of-a-kind products made by artisans around the world respecting people & planet. _slow, fair fashion_protecting artisans & their craftsmanship_products handmade with time & love_buy less, choose better www.bassac.es One-of-a-kind products made by artisans around the world respecting people & planet. _slow, fair fashion_protecting artisans & their craftsmanship_products handmade with time & love_buy less, choose better www.bassac.es

Brand Director

• Mar 2015 - Apr 2018

GRANA is a fast-growing e-tailer offering high-quality modern basics at disruptive prices.Reporting to CEO Luke Grana and working alongside the Head of Marketing, I led brand strategy by developing brand positioning and consistent brand messages and tone for every online & offline touchpoints along the consumer journey; defining the Brand omni-channel strategy; guiding market research analysis to gain customer insights and guiding/overseeing Product & Marketing teams to ensure the product plans and marketing campaigns developed were on brand.

Senior Global Account Director

• Mar 2013 - Feb 2015

Senior Account Director for Shangri-La Hotels & Resorts.Reporting to the Global Business Director, driving the communications development for the Global account based in Hong Kong. Senior Account Director for Shangri-La Hotels & Resorts.Reporting to the Global Business Director, driving the communications development for the Global account based in Hong Kong.

Asia Business Development Manager

• Jun 2012 - Mar 2013

First experience into the start-up world - in China. Key responsibilities: Commercial / Sales, Marketing strategy & End-to-end coordination of the program.GLOBAL TALENT GROUP was a Spanish company offering an international training program mixed with professional experience in top multinationals based in China. First experience into the start-up world - in China. Key responsibilities: Commercial / Sales, Marketing strategy & End-to-end coordination of the program.GLOBAL TALENT GROUP was a Spanish company offering an international training program mixed with professional experience in top multinationals based in China.

Global Account Director

• Jul 2010 - Jun 2012

Global Account Director for Clear Shampoo (Unilever)Reporting to the Global Business Director, driving the communications development for the Global account based in Singapore. Key market focus of BRIC and SE Asia

Global Account Manager

• Mar 2008 - Jun 2010

Global Account Manager for Magnum ice cream (Unilever).Responsible for the strategic, creative development and production coordination of the whole global communication for Magnum ­ more than 50 countries within Europe, Latam, Africa, Middle East and Asia. Reporting to the Global Account Director.

Account Executive

• Jun 2006 - Mar 2008

Account Executive for TVE –Spanish Television-, Telefónica and MTV. Responsible for the strategic, creative development and production coordination of the above mentioned brands. Account Executive for TVE –Spanish Television-, Telefónica and MTV. Responsible for the strategic, creative development and production coordination of the above mentioned brands.

Account Executive

• Sep 2004 - Jun 2006

Account Executive for Diego Zamora Group (Brugal Rhum, Licor 43, Gressy, Tilford, Mar de Frades and Ramón Bilbao). PR Coordinator for Nokia and L’Oreal Paris during Cibeles Fashion Week. Account Executive for Diego Zamora Group (Brugal Rhum, Licor 43, Gressy, Tilford, Mar de Frades and Ramón Bilbao). PR Coordinator for Nokia and L’Oreal Paris during Cibeles Fashion Week.