Carolina Scagnelli

Sales Account Manager at Gruppo Food
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Milan Metropolitan Area, IT
Languages
  • Italian Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Sales Account Manager
      • Jan 2021 - Present

      -Management of MEDIA sales activities tailored for individual customers in the Food & Beverage industry (adv, digital media, email marketing) -Working with small to large businesses and adapting the sales strategy to the customer needs-Identifying new business opportunities and building long lasting relationships through a consultative and loyalty focused approach, which led to an increase in portfolio profitability-Development and creation of multi channel communication campaigns (print, digital, events) based on client needs and strategies-Campaign planning and budget control-Capturing market trends through competitor and market intelligence analysis-Attendance of national and international level industry events

    • Italy
    • Telecommunications
    • 700 & Above Employee
    • Key Account Manager - Finance
      • Jul 2020 - Dec 2020

      -Management of sales activities on Customer Base and Prospect for the Finance market-Translating customer needs into new business opportunities-Managing and finalising negotiations with the objective to secure long term customer relationships-Preparing offers and drafting contracts with intradepartmental support-Preparing offer income statements in alignment with company parameters for CAPEX, OPEX and GM-Updating the existing customer base on the introduction and provision of new services-Forecasting and trend analysis-Analysing competitor activities to ensure Fastweb’s offer is one step ahead at all times-Continuously reviewing customer satisfaction through ad-hoc surveys to maintain engagement with existing clients

    • France
    • Software Development
    • 700 & Above Employee
    • Campaign Supervisor (Team Sport)
      • Jul 2019 - Jul 2020

      -Management support for the production process and implementation of online campaigns to maximise brand sales performance-Direct contact with brand accounts for offer files, price negotiation, management of graphic material and logistics-Maintaining contact with multiple brands to develop and plan ahead for future campaigns -Supervision of deadlines and structure of online campaigns-Management of creative materials in coordination with the group’s European offices-Enhancement of the online showcase through merchandising activities-Ensuring efficient coordination of all teams involved in the process (Production, Planning,Operations, Marketing and Finance).-Responsible for 10 to 15 campaigns per month for sports brands such as Colmar, Lacoste, Diadora

    • Higher Education
    • 700 & Above Employee
    • Studente Master in Account and Sales Management
      • Nov 2018 - Dec 2019

    • Sales Assistant & Fashion Advisor
      • Mar 2016 - Sep 2018

      Creating the best customer journey while working towards daily KPIs.Visual merchandising for incoming products and new collections.Supporting inventory and stock replenishment, ensuring core lines and best sellers are always in stock, and handling issues when necessary (i.e. faulty products).Supporting products selection based on seasonal trends and previous sales, to anticipate product needs and monitor available, ordered and committed stock.Analysing seasonal sales and suggesting stock promotions /price reduction as appropriate, reporting on their progress.Merchandising strategies.Building relationships with manufacturers and suppliers.Providing after sales customer service.

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Junior Showroom Sales Assistant, Italy area
      • Sep 2014 - Oct 2015

      Assisting the sales executive during fashion sales campaigns.Uploading orders on the sales database.Post sales order management.Organizing and booking clients appointments for showroom presentations.Provide the best service with attention to the values and needs of each client. Collaborate with major italian department stores, and specialty stores to raise awareness of the brands and increase sales. Promotion strategy and sales marketing, focusing on current trends and identifying leading products.

    • Showroom Assistant
      • Jan 2014 - Aug 2014

      First point of contact for customers and buyers visiting the showroom.Providing customers with a detailed explanation of the products, brands and services.Booking appointments for customers interested in the displayed fashion collections.Dressing models according to designated looks within a short time frame.Working on data spreadsheets to keep sales and purchase information updated.Management of bills and expense registers for all clothing items.Drafting correspondence and documentation for the sales team.Showroom setup.

    • Press Office (Internship)
      • Jan 2012 - Mar 2012

      In charge of models' dress-up during sales campaign and showroom's setup.Head Office and Press Office assistant.Responsible of elite media clothing inquiries (Vogue, Vanity Fair, Velvet, Marie Claire, Glamour, GQ, Elle, InStyle, Tatler, Teen Vogue, W, Cosmopolitan, Harper's Bazaar).Management of bills and expense registers for all clothing items.Management of all national and international shipment activityFashion show management support In charge of models' dress-up during sales campaign and showroom's setup.Head Office and Press Office assistant.Responsible of elite media clothing inquiries (Vogue, Vanity Fair, Velvet, Marie Claire, Glamour, GQ, Elle, InStyle, Tatler, Teen Vogue, W, Cosmopolitan, Harper's Bazaar).Management of bills and expense registers for all clothing items.Management of all national and international shipment activityFashion show management support

Education

  • Università Cattolica del Sacro Cuore
    Master's degree, Account and Sales Management
    2018 - 2019
  • Università degli Studi di Milano
    Bachelor's degree, Modern Literature
    2009 - 2014
  • Communicate English School - Manchester
    Associate’s Degree, Upper Intermediate English - Level C1
    2015 - 2015

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