Experience

V. Suarez & Co.

• Wholesale
• 100 - 200 Employee

• Events @ El Hórreo de V. Suárez

  • Dec 2021 - Present

  San Juan, Puerto Rico Wine Events and Customer Experience at El Hórreo de V. Suárez



VINORI LLC

• Owner

  • May 2020 - Present

  San Juan, Puerto Rico Ownership, design and management of two accessories brands: - Vinori wine accessories - Nori Joyería



Céntrico

• Puerto Rico
• Retail
• 1 - 100 Employee

• Marketing Director

  • May 2018 - Jun 2021

  Puerto Rico Lead the administration, marketing strategy and efforts for the shopping center, making sure that all creative and efforts are held to a high standard of quality and aligned with the designated budgets. •Develop Social Media strategy and oversee implementation, with the objective of improving the center’s image, change perception and increase follower growth and consideration. On the first year, accomplished a growth rate of 234% on Instagram followers and 11% on Facebook likes… Show more Lead the administration, marketing strategy and efforts for the shopping center, making sure that all creative and efforts are held to a high standard of quality and aligned with the designated budgets. •Develop Social Media strategy and oversee implementation, with the objective of improving the center’s image, change perception and increase follower growth and consideration. On the first year, accomplished a growth rate of 234% on Instagram followers and 11% on Facebook likes. •Lead website redesign efforts. •Work with agency teams and other outsourced vendors to ensure strategy alignment and proper execution of all events and marketing materials. •Planned creative development and media placements, and oversaw production of the TV spot “¡Quiero ese!”. •Plan radio to promote events and develop copy. •Oversee planning and execution of all center events, including key dates during the holiday season such as Black Week. •Plan and execute Public Relations activations in community and municipality events in order to be present and impact the audience in their preferred environments. •Allied with mayors in municipalities of Guayama, Arroyo, Salinas and Patillas to ensure integration and reach the audience in our communities and find ways in which we could serve them through municipality efforts. •Develop and maintain sales pipeline, and conduct outreach to business prospects for leasing and sponsorship opportunities. •Analyze new business potential to develop and present leasing proposals. •Supervise the marketing assistant, ensuring all implementation is aligned with objectives and marketing strategy, and appeals to our local audience. Provide feedback and areas of opportunity to encourage growth in the position. Show less



Set Creative - A WPP Experiential Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Dec 2016 - Jan 2018

  Nueva York y alrededores, Estados Unidos Worked on the retail strategy and creative for Verizon Wireless, including static and digital assets for the consumer in-store brand experience. • Served as liaison between clients and all internal departments for the strategy, creative development and execution of Prepaid campaigns for Verizon stores and National Retailer store refreshes • Lead retail campaigns for Prepaid, and work with the lead agency to ensure all the creative aligns with the overarching strategy and resonates… Show more Worked on the retail strategy and creative for Verizon Wireless, including static and digital assets for the consumer in-store brand experience. • Served as liaison between clients and all internal departments for the strategy, creative development and execution of Prepaid campaigns for Verizon stores and National Retailer store refreshes • Lead retail campaigns for Prepaid, and work with the lead agency to ensure all the creative aligns with the overarching strategy and resonates with all markets • Collaborated with internal teams to develop creative that is compelling and aligns with the retail consumer journey • Ensured that all campaign assets created are within brand guidelines • Supervised a team of two, an Account Executive and an Assistant Account Executive Show less



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • May 2016 - Dec 2016

  Nueva York y alrededores, Estados Unidos Worked on all Time Warner Cable Hispanic/Multicultural Direct Marketing, from brief and messaging strategy development, to creative briefing, to final output. DM verticals include Direct Mail, Shared Mail and Ad Pages. Accounts: TWC and American Family Insurance • Managed client relationship and day-to-day activity to ensure all communication flows effectively • Developed deliverables grids in Excel along with briefs to ensure that all items are accounted for • Collaborated… Show more Worked on all Time Warner Cable Hispanic/Multicultural Direct Marketing, from brief and messaging strategy development, to creative briefing, to final output. DM verticals include Direct Mail, Shared Mail and Ad Pages. Accounts: TWC and American Family Insurance • Managed client relationship and day-to-day activity to ensure all communication flows effectively • Developed deliverables grids in Excel along with briefs to ensure that all items are accounted for • Collaborated with Project Management team to ensure all deliverables are released on time • Worked with strategy and kept track of competitive to develop ongoing reports • Made sure that all of the work that left the agency was correct and met client standards Show less



Casanova//McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Mar 2015 - May 2016

  Nueva York y alrededores, Estados Unidos Worked on Nestlé® Pure Life® and MassMutual Financial U.S. Hispanic efforts. Also managed projects and deliverables for the U.S. Army account in an integrated agency model at Casanova/McCann and served as point of contact for communications between internal creative teams, McCann teams and the client in order to ensure the execution and delivery of fully integrated campaigns. • Collaborated with agency Planning and Creative teams to develop programs and concepts that are on strategy and… Show more Worked on Nestlé® Pure Life® and MassMutual Financial U.S. Hispanic efforts. Also managed projects and deliverables for the U.S. Army account in an integrated agency model at Casanova/McCann and served as point of contact for communications between internal creative teams, McCann teams and the client in order to ensure the execution and delivery of fully integrated campaigns. • Collaborated with agency Planning and Creative teams to develop programs and concepts that are on strategy and meet client's requirements • Collaborated with Social Media team to develop social media presentations and quarterly analytics reports • Provided input and contributed to the development of Agency POV’s • Kept track of competitive and developed ongoing reports • Managed the development of assets for Media Partnership Programs, reviewed and provided input to ensure all creative messaging aligned with current campaigns and strategy Show less



DeVito/Verdi

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 2012 - Mar 2015

  Nueva York y alrededores, Estados Unidos Managed Tribe Hummus and Veggie Patch, CPG accounts part of Tribe Mediterranean Foods, and retail accounts Anna’s Linens and Aerosoles. Served as the primary liaison between agency staff, client and outsourced vendors. Defined client requirements and assist in the development and delivery of campaign strategy. Adhered to budgets, oversee account billing and communicate updates to the client. • Collaborated with clients from concept to production and launch of print, TV, Web, mobile and… Show more Managed Tribe Hummus and Veggie Patch, CPG accounts part of Tribe Mediterranean Foods, and retail accounts Anna’s Linens and Aerosoles. Served as the primary liaison between agency staff, client and outsourced vendors. Defined client requirements and assist in the development and delivery of campaign strategy. Adhered to budgets, oversee account billing and communicate updates to the client. • Collaborated with clients from concept to production and launch of print, TV, Web, mobile and social media campaigns • Collaborated with internal teams to develop work that meets client's requirements and budget • Developed campaign management tools (creative briefs, estimate forms and project tracking spreadsheets) that improved flow of communication and elevated client satisfaction • Contributed to the development of POV’s and client recommendations • Worked with production and creative teams on commercial shoots for TV and print • Developed and presented competitive analysis reports and social media analytics reports

• New Business Associate

  • Jul 2011 - Dec 2012

  Nueva York y alrededores, Estados Unidos Identified and qualified business opportunities by cultivating and maintaining relationships with potential clients and conducted research to generate new leads and recognize potential partners. • Lead generation and outreach to prospective clients through e-mail pitches and sales calls • Conducted industry research and developed competitive analysis reports • Managed new business pipeline and contributed to the preparation of RFP’s and presentations • Educated decision makers… Show more Identified and qualified business opportunities by cultivating and maintaining relationships with potential clients and conducted research to generate new leads and recognize potential partners. • Lead generation and outreach to prospective clients through e-mail pitches and sales calls • Conducted industry research and developed competitive analysis reports • Managed new business pipeline and contributed to the preparation of RFP’s and presentations • Educated decision makers on the agency’s services and capabilities, and why this would be an effective and strategic partnership



The Women's Mafia

• Online Audio and Video Media

• Freelance Fashion Writer

  • Mar 2011 - Sep 2011

  Nueva York y alrededores, Estados Unidos • Covered top tier New York Fashion Week shows and events • Wrote book reviews, trend pieces and fashion Q&As



YELLOW SKY AGENCY

• Freelance Public Relations Associate

  • Mar 2011 - Jul 2011

  Nueva York y alrededores, Estados Unidos • Drafted and distributed strategic pitch letters and press releases • Conducted press outreach campaigns by phone and email, inviting press to fashion and design events



Cynthia Rowley

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Online Marketing and Customer Relations Intern

  • Mar 2011 - Jun 2011

  Nueva York y alrededores, Estados Unidos • Updated the online store by adding merchandise on the website • Handled web orders and offered customer care for online sales



Cardiovascular Ambulatory Clinic

• Office Manager & Supervisor

  • Dec 2008 - Dec 2010

  Cayey, Puerto Rico -Heavy inputting of patient information into the electronic medical record software. -Implemented marketing initiatives such as flyers, business cards and local newspaper ads which resulted in a 5% increase in patient volume since 2008. -Handled deposits and kept track of health plan payments throughout the year resulting in simplification of accounting department tasks and an accurate track of financial income for head physician. -Planned and managed head doctor's schedule and patient… Show more -Heavy inputting of patient information into the electronic medical record software. -Implemented marketing initiatives such as flyers, business cards and local newspaper ads which resulted in a 5% increase in patient volume since 2008. -Handled deposits and kept track of health plan payments throughout the year resulting in simplification of accounting department tasks and an accurate track of financial income for head physician. -Planned and managed head doctor's schedule and patient appointments which improved patient flow, reduced waiting time and led to an evident increase in customer satisfaction. Show less



AXA Advisors, LLC

• United States
• Financial Services
• 700 & Above Employee

• Executive Assistant

  • Dec 2007 - Nov 2008

  San Juan, PR -Managed client appointments, facilitating more time to meet new prospects, work on proposals and close sales. -Kept constant written and telephone communication with the underwriting department, following up on new business cases and making sure they receive all the information that is necessary to approve cases rapidly. -Created and sent correspondence that promoted new and/or improved products and services which led to client feedback increased significantly, most of which turned into… Show more -Managed client appointments, facilitating more time to meet new prospects, work on proposals and close sales. -Kept constant written and telephone communication with the underwriting department, following up on new business cases and making sure they receive all the information that is necessary to approve cases rapidly. -Created and sent correspondence that promoted new and/or improved products and services which led to client feedback increased significantly, most of which turned into new business cases for the company. Show less



MARILYN DAVILA, CONSULTANT

• Executive Assistant - Intern

  • Feb 2007 - Jul 2007

  San Juan, PR -Sent weekly e-mail newsletter and reminders of meetings and activities for the Association of Financial Professionals of Puerto Rico (AFPPR) which resulted in an increase in the attendance to the monthly meetings. -Created contracts for the professors who instruct continuing education courses within the AFPPR. -Assisted in coordinating the AFPPR monthly luncheon.



DiMorini

• Key Holder

  • May 2003 - Jan 2005

  -Achieved the targeted sales goal of over $500.00 daily by meeting the customers' needs and offering knowledgeable and sincere opinions with not just the intention of selling, but also of gaining the customers' trust and loyalty. -Strategically designed the window displays resulted in more walk-ins became buyers, and through time more buyers became customers.