Carolina Rosells
CRM Specialist - IT Consultant at Cal State Fullerton Extension and International Programs | CSUF EIP- Claim this Profile
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Bio
Credentials
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Salesforce Certified Administrator (SCA)
SalesforceAug, 2020- Oct, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
Experience
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Cal State Fullerton Extension and International Programs | CSUF EIP
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United States
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Higher Education
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1 - 100 Employee
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CRM Specialist - IT Consultant
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Jul 2019 - Present
Salesforce and Marketing Cloud Admin for the IT department in Extension and International Programs. Assisted with system migration of Email Communications to MKTC, currently enhancing and standardizing its data model, automation, and reporting. Training of business-unit users and partnership with Marketing professionals to support campaigns for 40 programs. Consult, develop, and support Salesforce solutions for prospect management, agency referrals, application processing, case management, duplicate record management, and student retention . Show less
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Lead International Operations Analyst
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Apr 2016 - Jun 2019
Manage and develop processes in the unit's CRM to improve and automate International Admissions and Outreach operations. Create operations reports, alerts, and dashboards. Mine data for trends and insights on market conditions. Manage data for multiple programs to facilitate data integration, alert staff on opportunities, and ensure student progress in lifecycle milestones. Hire and train data student assistants. Train CRM users. Advise and present on admission requirements, application process and timeline, and English proficiency exams. Assist with foreign transcript evaluation. Develop and maintain automated communication plans to ensure students meet admission milestones. Show less
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International Operations Analyst
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Jul 2013 - Mar 2016
Implemented Hobsons CRM for International Admissions office. Created:-Data layouts, fields, and imports to integrate multiple data sources-User permission levels and training guides-Communications plans to automate notifications to students-Alerts, custom views and reports for staff workflow
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Gproperties/JM Architecs
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Tijuana Area, Mexico and San Diego Area, California
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Account Manager
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2011 - Jul 2013
Mobile and network equipment research, purchasing, setup, maintenance, and inventory control. Mobile and network equipment research, purchasing, setup, maintenance, and inventory control.
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San Diego State University, International Student Center
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Greater San Diego Area
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International Admissions Pre-Arrival Adviser
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Jan 2012 - Jul 2012
-Provide pre-arrival advising to international students and families on registration, fees, housing, insurance, and cultural adjustment. -Ensure completion of application files through follow-up communication with applicants and the processing of financial, academic, and government documents according to immigration regulations for F-1 and J-1 visas. -Provide pre-arrival advising to international students and families on registration, fees, housing, insurance, and cultural adjustment. -Ensure completion of application files through follow-up communication with applicants and the processing of financial, academic, and government documents according to immigration regulations for F-1 and J-1 visas.
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San Diego State University
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Greater San Diego Area
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International Admissions Graduate Assistant
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Jun 2009 - May 2011
Email, call, and advise prospective international students on admissions requirements Approve and store financial documents for issuance of I-20 documents Developed automated responses and reply shortcuts. They reduced email reply time from 5 days to 24 hours Organized, promoted, and co-hosted an Open House information session for college counselors and their prospective students Hosted and catered a cultural movie night for the campus community Email, call, and advise prospective international students on admissions requirements Approve and store financial documents for issuance of I-20 documents Developed automated responses and reply shortcuts. They reduced email reply time from 5 days to 24 hours Organized, promoted, and co-hosted an Open House information session for college counselors and their prospective students Hosted and catered a cultural movie night for the campus community
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Assistant to International Student Adviser
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Jun 2006 - Jan 2008
Processed reduced-course forms for adviser approval and compliance of visa regulations Compiled and summarized survey results for regional NAFSA conference attendees Assisted busy front-desk with phone calls, emails, walk-in services, appointment records, and event-hosting duties Processed reduced-course forms for adviser approval and compliance of visa regulations Compiled and summarized survey results for regional NAFSA conference attendees Assisted busy front-desk with phone calls, emails, walk-in services, appointment records, and event-hosting duties
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Education
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2015 - 2016
California State University, Fullerton
Professional Certificate, Project Management -
2009 - 2011
San Diego State University-California State University
MBA, Information Systems -
2006 - 2008
San Diego State University-California State University
Bachelor of Business Administration (B.B.A.), Marketing -
2003 - 2005
Grossmont College
Associate of Arts (A.A.), Economics -
1996 - 1998
Instituto Politecnico Nacional
2-year Certificate, Biomedical Engineering Fundamentals -
California State University, Fullerton
Professional Development Certificate, Project Management
Community
