Associate Director, Social Insights

• May 2022 - Present

As a social-first insights agency, Convosphere recognises that the value of global social listening lies in the impact data-driven decisions can make – and the cultural relevance required to make them actionable. Through hands-on human-led social data analysis across 100+ languages, and with offices around the world we have unprecedented data access into hard-to-reach markets where we can deliver deep consumer insights that bring our global clients closer to local audiences. As a social-first insights agency, Convosphere recognises that the value of global social listening lies in the impact data-driven decisions can make – and the cultural relevance required to make them actionable. Through hands-on human-led social data analysis across 100+ languages, and with offices around the world we have unprecedented data access into hard-to-reach markets where we can deliver deep consumer insights that bring our global clients closer to local audiences.

Manager, Community Sentiment & Listening EMEA

• Apr 2021 - Jun 2022

My role is to build and execute the community listening strategy to put the player at the heart of everything we do. By applying statistical methods and listening techniques to the comments we gather online, we generate meaningful quantitative & qualitative insights that help drive future community management and game development strategies. My team work on building the next evolution on this activity and scale the operation to include more, untapped sources, to build a holistic understanding of our communities. Main tasks: • Be the “scientific” point of reference for listening to our online communities • In collaboration, build the evolution strategy of the listening activity. • Drive projects to better manage our data, methodology, visualization, and position the team within the wider Ubisoft ecosystem. • Create and implement a methodology to produce quantified community reporting • Coordinate and support my team in the production of quantified reports on community online conversation on a weekly and ad hoc basis • Help structure the sentiment analysis to increase the accuracy of the report • Define and follow KPIs for understanding Ubisoft community behaviour • Build and update all Boolean queries regarding Ubisoft games and competition in social listening tools • Train Digital Marketing & Community Teams to be the point of contact for listening tools • Partner with business subsidiaries to produce campaign reports on specific local needs • Key operational point of contact for listening tool provider • Develop tools efficiency by implementing upgrades or searching for new tools and technologies Show less

Social Media Analyst

• Aug 2018 - Apr 2021

Digital Account Manager

• Mar 2017 - Aug 2018

My role involves managing accounts and delivering successful creative projects.My responsibilities involve: •Identify the key target audiences, understand audience size, demographics and behaviour, plus the product proposition and key messages.•Devise targets and deliver a channel strategy plan •Identify and implement the appropriate social media strategy, covering new prospect acquisition, interest and engagement, conversion, brand advocacy and amplification.•Create detailed communication plans and activity schedules, covering timelines, frequency and format of messaging, channel differentiation, communication themes, response framework and call to action.•Identify, distribute and curate content for these communities, ensuring all activity fulfils strategic, brand and campaign goals.•Work with relevant members of Campaigns team to ensure that social media strategy and activity is integrated with other channels, in order to present a consistent brand experience.•Use appropriate tools, ensure we are monitoring, listening and responding to our social community; feed queries to appropriate team for response where needed, and ensure that insight generated is fed back to the brand teams.•Maintenance of existing accounts, ensuring these all meet best practice and brand guidelines, including creative identity.•Stay ahead of the curve and identify all new channels and platforms pertinent to the brand.•Ensure strong communication with brand team at all times, providing regular reporting of activity and KPI performance vs. target, and meeting regularly to review activity, spend and results, developing plans to optimise and remediate as needed.•Provide expert social media insight and advice for the wider marketing team, in order to grow internal understanding and awareness of social media and digital marketing in general.•Generate insight from social media tools to improve marketing effectiveness•Set up and manage Google and Facebook ads campaigns Show less

Marketing and Communications Consultant

• Jul 2016 - Mar 2017

Worked with several companies to deliver strategic directions based on market research, competitors analysis, company performance and suggesting personalized marketing communications plans.

Marketing Communications Analyst

• Jul 2016 - Dec 2016

Support and implementation of internal communication strategies in order to promote and create awareness around several projects and global events. I also participated in the organisation and management of a global event held in October 2016 in Chicago, USA. Support and implementation of internal communication strategies in order to promote and create awareness around several projects and global events. I also participated in the organisation and management of a global event held in October 2016 in Chicago, USA.

Digital Marketing Analyst

• Nov 2014 - Oct 2015

Responsible for the strategic Marketing alignments, management and negotiation of media plans related to e-commerce websites PontoFrio.com, CasasBahia.com and Extra.com. Key responsibilities: •Media Planning •Ads placement optimisation •Daily contact to several retail suppliers in order to offer ads spaces available; •Banners creation and approval; •Monthly/Weekly final reports media plans elaboration, considering all metrics reached throughout the period the ads were exposed; •Ads performance analysis: impressions, clicks, sales; • Ads segmentation and placement strategies •To indicate to our clients ,based on the final report results, the best strategies and actions to be taken to achieve the best performance. Show less

Social Media Manager

• Nov 2011 - May 2014

Part of a very dynamic team, responsible for evaluating the best options to talk and to engage with our clients through social media platforms. Key responsibilities: • Community Management • Monitor all citations containing the word "Bradesco" on Social Media platforms (Facebook, Twitter, YouTube, Instagram and others); • Create content to be posted on such platforms; • Research and use of native social media language; • Interact with customers through social media monitoring tools, such as Hootsuite and Scup - now Sprinklr. • Use social media monitoring tools to gather data and elaborate monthly reports delivering business insights and recommendations for following campaigns, aligned with business goals; • Developed skills in dealing with a very changing environment and facing challenging situations. Show less