Experience

Essentia Analytics

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• FD

  • Mar 2022 - Present

  Essentia Analytics is a behavioral data analytics service that helps professional investors make measurably better investment decisions. Essentia enables fund managers to capture richer data about both their own behavior and its context, turning trade, market and biometric data into actionable, personal insights. The result is a simple, accurate, continuous feedback loop – the same sort professional athletes use to achieve excellence. To learn more, please visit www.essentia-analytics.com Essentia Analytics is a behavioral data analytics service that helps professional investors make measurably better investment decisions. Essentia enables fund managers to capture richer data about both their own behavior and its context, turning trade, market and biometric data into actionable, personal insights. The result is a simple, accurate, continuous feedback loop – the same sort professional athletes use to achieve excellence. To learn more, please visit www.essentia-analytics.com



Adfenix

• Sweden
• Advertising Services
• 1 - 100 Employee

• CFO

  • Nov 2019 - Oct 2021

  Adfenix provides the world’s leading marketing automation platform for the property industry. $10M in Revenues, 4 Markets & 70 employeesWorking in the leadership team at adfenix, my main accomplishments were: 1. Key stakeholder in fundraising of in total $13M (Equity financing/Venture Debt/Debt). Pitching alongside the CEO, supporting with financial analysis, creating content for pitch decks and also coordinating the legal formalities at closing. 2. Key player in the closing of Quedro acquisition3. Supporting and navigating the business through the uncertainties of Covid by creating forecasts, scenario analysis and a cost savings plan. 4. Running bi-weekly forecast meetings with Head of sales and CS5. Coordinating board meetings and managing regular investor communication6. Increasing operational efficiency within finance team together with Financial Controller7. Winner of Impact (Q2 2020) and Care (Q2 2021) Adfenix Ambassador Award8. Moving the cap table and option programs to an online equity management system9. Setting up routines around supplier management together with the VP operations10. Supporting HR in strategic initiative around reward & compensation strategy

• Financial Controller

  • Jun 2017 - Nov 2019

  When I started at Adfenix back in 2017 we were approx. 20 people and I was the first full time employee in the finance department. During my first couple of years as Financial Controller I supported the business by:1. Setting up Subsidiaries in relevant regions including an entity in the US2. Organising and managing accounting and salary routines for the adfenix group (4 entities)3. Setting up and managing Stock Option Programs in Sweden, UK & Australia 4. Taking part in Board Meetings and managing the meeting formalities 5. Forming a transfer pricing policy for the group 6. Co-building financial models, budgets & forecasts to support leadership decisions



I&C Ekonomi AB

• Göteborg, Sverige

• Partner & Accountant

  • Oct 2015 - Jun 2017

  I ran a Gothenburg based accounting business together with Ida Odén. I was responsible for the overall company strategy and management. Also, I was independently managing approx. 15-20 clients, including their running accounting, salaries, financial year end and tax returns. I ran a Gothenburg based accounting business together with Ida Odén. I was responsible for the overall company strategy and management. Also, I was independently managing approx. 15-20 clients, including their running accounting, salaries, financial year end and tax returns.



Johnson Controls

• Ireland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Finance Assistant

  • Aug 2014 - Oct 2015

  Consultant finance assistant through Uniflex at Johnson Controls Torslanda Plant (Gothenburg). I was responsible for managing purchase orders, month end accruals & expense management. Most work was done in SAP. Consultant finance assistant through Uniflex at Johnson Controls Torslanda Plant (Gothenburg). I was responsible for managing purchase orders, month end accruals & expense management. Most work was done in SAP.