Experience

CariClub

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• User Experience Analysis and Strategy Intern

  • Jun 2023 - Present



Boston University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant at the Professional Clothing Closet

  • Dec 2022 - Present



Grupo Importek

• Peru
• Business Supplies & Equipment

• Marketing Team Member

  • Jun 2021 - Sep 2022

  Taiwanese gaming electronics business of 25 employees. Strengthening the Marketing team of 3 with decision-making in relation to branding, influencer marketing, digital content, and campaigns. Brainstormed with Marketing and Sales teams to improve sales and brand recognition, which concluded in the rebranding of our Antryx brand and the launch of a Latin American (LATAM) website for our Peruvian market and future LATAM expansion. • Delivered feedback and advice on weekly product marketing decisions, including packaging design and product descriptions/overviews so that the products make more sense for our users and align to our brand. • Launched/Updated antryx.com website with user-friendly interface, multilingual options, and improved search engine optimization using WordPress and tools like Google Analytics and Google Search Console. • Boosted website sessions by 180% within a month, where 50% were new visitors and 67% from organic search. • Modernized the company's main brand by developing and introducing a new logo and brand color palette. Show less



Grupo Seslin

• La Victoria District, Lima Region, Peru

• Business Administrator

  • Aug 2019 - Sep 2022

  Small business in the entertainment and gaming industry. Communicating with the company's employees and managing their individual and group tasks to reach company objectives and smooth out company operations. • Led the team that reopened our operations after quarantine, facilitated teamwork in the middle of a pandemic with the help of online collaboration tools. • Organized and managed the 10th Annual Conference of the Peruvian gaming industry via Zoom in 2020, reaching out to guests via invitations through email, social media and mail. Arranged practice sessions with our panel of industry leaders to familiarize themselves with the platform before the conference. • Redesigned and improved the SEO of the company website, improving contact with potential clients. Show less



Acción Emprendedora Perú

• Peru
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Advisor

  • Sep 2021 - Nov 2021

  Offered voluntary expert advice and support to a Peruvian entrepreneur. Collaborated with a Financial Advisor and a Systems Engineer to provide objectives and solutions to various aspects of the business, which included improving consistency and presence through a content calendar and a recognizable logo, studying the client base to create a “persona” for the brand, and managing customer relationships to take advantage of existing customers. Offered voluntary expert advice and support to a Peruvian entrepreneur. Collaborated with a Financial Advisor and a Systems Engineer to provide objectives and solutions to various aspects of the business, which included improving consistency and presence through a content calendar and a recognizable logo, studying the client base to create a “persona” for the brand, and managing customer relationships to take advantage of existing customers.



CMI Agencia Digital

• Peru
• Advertising Services
• 1 - 100 Employee

• Marketing Account Specialist

  • May 2021 - Nov 2021

  Oversaw one of the Agency's biggest clients. Reinforced the client’s digital presence by launching and optimizing marketing campaigns, scheduling marketing content that goes in line with the client’s products and presenting marketing reports. • Trained 3 new Marketing Interns on general workflows and knowledge related to social media marketing, online advertising (Google Ads, LinkedIn Ads and Facebook Ads), client design systems and marketing analytics/reports. • Suggested recommendations and campaign optimizations after analyzing campaign data, increasing client's lead generation by 33% while simultaneously lowering Cost Per Result by 16% within one month. Show less



Asociación de Curadores del Perú

• Lima, Perú

• Marketing and UX/UI Designer

  • Aug 2020 - Dec 2020

  Offered voluntary work at the association of Peruvian curators. Conducted the design of the social media content for an annual contest the association was organizing; Premio Llama 2020. Lead the design of the website's UX/UI for the contest. Offered voluntary work at the association of Peruvian curators. Conducted the design of the social media content for an annual contest the association was organizing; Premio Llama 2020. Lead the design of the website's UX/UI for the contest.



DAPPS.PE

• Peru
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Mar 2020 - Nov 2020

  Peruvian startup offering digital transformation training and consulting for businesses and individuals. My responsibilities included social media marketing, website development and design using WordPress, customer relationship management in Hubspot, management of webinars in Google Meet, and aiding in graphic design using Adobe Illustrator. • Doubled Sales in 2 months by launching new social media campaigns, renovating their WordPress website, interacting with prospective clients through weekly webinars in Google Meet and managing the startup’s relationship with clients through HubSpot. Show less



Amazon Selmar

• Lima, Peru

• Digital Marketing Specialist

  • Mar 2020 - Apr 2020

  Tourism company that offers touristic packages and outdoor sports events. Helped the company with social media marketing, scheduling content, and promoting their events on social media. Tourism company that offers touristic packages and outdoor sports events. Helped the company with social media marketing, scheduling content, and promoting their events on social media.



TIDEA STORAGE LTD

• Real Estate

• Community Manager

  • Nov 2018 - Jun 2019

  Storage company in southern UK that owns two brands. Conceptualized social media content for the two brands and scheduled regular content for both Instagram and Facebook. Produced and presented reports of the two brands' website and social media analytics to assess how social media engagement influences website traffic and possible leads. Storage company in southern UK that owns two brands. Conceptualized social media content for the two brands and scheduled regular content for both Instagram and Facebook. Produced and presented reports of the two brands' website and social media analytics to assess how social media engagement influences website traffic and possible leads.



RSPB

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Fundraising Volunteer

  • Jan 2016 - May 2016

  Marketing leader of a fundraiser team of 5 students in the University of Exeter tasked to raise funds for the RSPB charity. As a team, we organised fundraising events around the University campus and met our monthly fundraising targets. Marketing leader of a fundraiser team of 5 students in the University of Exeter tasked to raise funds for the RSPB charity. As a team, we organised fundraising events around the University campus and met our monthly fundraising targets.