Experience

HolidayPirates Group

• Germany
• Online Media
• 100 - 200 Employee

• Senior Performance Marketing Managerin

  • Nov 2020 - Present

  • Developing and implementing of the Online Marketing strategy according to company goals and objectives• Developing and implementing Facebook and Instagram Advertising Strategies for all Focus Markets• Budget planning and budget responsibility• Conception, planning, implementation, Analyzing and Monitoring from Facebook Advertising & Instagram Advertising• Support the SEO Team for the Strategy• Conception, planning and execution from Facebook App Advertising (Installs)• Conception, planning and execution from TikTok Advertising for DE Show less

• Teamlead Online Marketing

  • May 2019 - Oct 2020

  • Developing and implementing of the Online Marketing strategy according to company goals and objectives• Setting, monitoring und evaluation of quarterly OKRs (Objectives and Key Results)• Developing and implementing Facebook and Instagram Advertising Strategies for all Focus Markets• Conception, planning and implementation from Facebook Advertising, Instagram Advertising and Google Advertising activities• Analysis and evaluation of Facebook Ads, Instagram Ads and Google Ads• Performance Optimization from the Online Marketing initiatives via A/B Tests on our different Performance channels• Developing new channels• Heading up the Online Marketing Team• Preparation and support of feedback talks, development plans and personnel planning• Analysis of Google Analytics Data• Budget planning and budget responsibility Show less

• Senior Online Marketing Manager

  • Dec 2017 - Apr 2019

  • Conception, planning and implementation from Facebook Advertising and Instagram Advertising activities• Creation, Analyzing and monitoring from Facebook Ads and Instagram Ads• Developing and implementing Facebook and Instagram Advertising Strategies• Performance Optimization from the Online Marketing initiatives via A/B Tests on our different Performance channels• Budget planning and budget responsibility• Analysis of Google Analytics Data• Development of Dynamic Travel Ads Strategy on Facebook and Instagram Show less

• Manager Online Marketing

  • Jul 2015 - Nov 2017

  • Creation, analyzing and monitoring from Facebook Ads for All Markets• Developing from different Custom Audience Strategies• Budget planning and budget responsibility• Conception and Planning from Facebook Advertising Actions & Strategies



Brandpunkt

• Germany
• Advertising Services
• 1 - 100 Employee

• Junior Projectmanagerin

  • Nov 2012 - Jun 2015

  • Creation, analyzing and monitoring from Facebook Ads for different Clients • Creation, analyzing and monitoring from Facebook Posts for different Clients • Creation of different Content Plans for different Clients • Planning and Execution from Facebook App Campaigns • Project Controlling & Resources Planning • Accounting tasks (Creation of estimates, invoices and travel expenses) • Creation, analyzing and monitoring from Facebook Ads for different Clients • Creation, analyzing and monitoring from Facebook Posts for different Clients • Creation of different Content Plans for different Clients • Planning and Execution from Facebook App Campaigns • Project Controlling & Resources Planning • Accounting tasks (Creation of estimates, invoices and travel expenses)